WEBINAR — FREE ONLINE SEMINAR

How “Ownership” Transformed the Buying Experience

From “using and consuming” to “owning and keeping.” As consumer behavior shifts, so does the experience brands and online stores are expected to deliver. Starting with the “new forms of ownership” found in the art world, we'll explore how to design buying experiences that grow the lifetime value of every product.

* A viewing link will be sent to you by email after registration.

Webinar promotional banner: How “Ownership” Transformed the Buying Experience — July 16, free online seminar

Do these challenges sound familiar?

ISSUE 01

From “Consumption” to “Ownership”

Fakes slip into e-commerce and resale channels, undermining trust in genuine products and damaging the brand image you have built.

ISSUE 02

Ownership Creates a New Brand Experience

Paper warranties and serial numbers can be forged or lost, leaving buyers with no reliable way to confirm a product is genuine.

ISSUE 03

From Selling Volume to Building LTV

Once a product changes hands, the connection to the new owner — and any share of the resale — is lost, making long-term relationships hard to sustain.

What you will learn

From Consumption to Ownership — how behavior is changing, and the brand experience ownership creates

The Concept of Product LTV — a new model for EC that isn't about selling volume

Lessons from the Art World — new forms of ownership, where authenticity and value have long mattered

The Foundation of Authenticity — proving product information and transferring ownership with Startrail

Who Should Attend

E-Commerce Business Leaders

Brand Managers

CRM / Marketing Managers

New Business Development

Speakers

Startbahn, Inc.

Director & Chief Operating Officer (COO)

Keisuke Ota

Keisuke Ota holds a master’s degree in architecture from the University of Tokyo’s Graduate School of Engineering. He began his career as an architect at Herzog & de Meuron in Switzerland, working on the design of museums and fashion brand stores. In 2015, he transitioned into management consulting, advising major corporations at Bain & Company’s Tokyo and Dubai offices. He joined Startbahn in 2019 and oversees business development and public relations.