The Artling Launches Curated Art & Design NFT Collection, Powered by Startrail

2022.05.23

Press Release

artlingxstartbahn

Startbahn is delighted to announce a partnership with The Artling, for the launch The Artling NFT Collection, a curated online marketplace of digital artworks, adding to The Artling’s existing diverse offerings of contemporary art and design works. The dedicated NFT marketplace is powered by Startrail, a leading blockchain infrastructure system for the art market operated by Tokyo-based Startbahn. Startbahn will act as the technology and minting partner for the new marketplace, and this new NFT vertical on The Artling’s platform offers the opportunity for artists and designers from all over the world to present both their physical and digital NFT pieces side by side.

This partnership comes at a time when NFTs are gaining prominence in the global art market, with collectors enjoying the added benefits of securitized transactions of artworks sold with certificates of authenticity and provenance tracked with blockchain technology. Artists can not only benefit from greater transparency, but also will now have a chance to create with an entirely new medium, thus expanding their portfolios, creative practice, and reach. As a large majority of the thousands of listed artists and designers on The Artling’s platform are creators of physical, tangible pieces, they are approaching this from a very different angle from most of the other NFT marketplaces out there; they are looking to create long-term value for both our sellers and collectors and to bridge the gap between the physical and digital art world.

The Artling is perfectly positioned due to their longstanding presence in the industry. They have seen tremendous growth since its founding in 2013; they have now amassed close to USD$ 500M of online listings, making them one of the largest and far-reaching art and design platforms in the world.

New, curated NFTs will drop online every two weeks, with digital artworks available for sale on The Artling’s online marketplace. Crucially, all NFT artworks will be available for purchase with fiat currency and no cryptocurrency will be required. This will make buying NFTs much more accessible to a wider audience, who may be unfamiliar with digital wallets and crypto currencies. Painters, photographers, sculptors, illustrators, and designers are hence invited to digitize their physical practice in the form of digital artworks bought and sold as NFTs.

The Artling’s NFT minting process is made simple and artist-focused via Startrail. As an artist-led company, Startbahn created Startrail, a sustainable and scalable Polygon blockchain infrastructure that assures the reliability, authenticity, and traceability of both digital and physical artworks. Startrail’s technology is built for the art market with the opportunity to add specific provenance history and contract terms set by artists and collecting institutions. All the NFTs available for sale will possess a digital record on Startrail on the blockchain, and participating Artling artists and designers join the ranks of other prominent digital and physical artworks with NFTs issued on Startrail, including those by Ryoji Ikeda, Yayoi Kusama, Claude Monet, and many more.

With this partnership, Startbahn looks forward to working with a recognized marketplace for the continued application of blockchain technology to the art market. Startbahn CEO, Taihei Shii, added, "we're thrilled to support The Artling as they bring NFTs and blockchain technology—in many cases for the first time—to countless artists and collectors on their platform."

CEO/Founder of The Artling, Talenia Phua Gajardo says, “Our new NFT vertical is an extremely exciting addition to the platform, adding on to our existing categories of Generative Art, Video Art, Sculpture, Photography, Painting, Prints and more. We believe that providing accessibility to both digital and physical pieces on the same platform not only simplifies processes for creators, but also enables us to offer up buyers a wider variety of pieces for their collections.”

Artists, designers and galleries are now invited to submit their digital artworks for consideration at our Submissions Page here: https://theartling.com/en/submissions/

Artists selected for the first drop include:

Further information

About the Artling - https://theartling.com/en/

The Artling was founded in 2013 and is an international Art and Design consultancy and online gallery focused on highlighting the best of contemporary art and design. Their online platform, theArtling.com, lists thousands of artists and designers from around the world, with new artworks and design items added to the site daily. The Artling offers consultancy services to both private and corporate clients, working with private collectors and with interior designers, architects and property developers. Sourcing from both emerging and established artists, The Artling provides end-to-end advisory services, from developing art themes and narratives, concept design development, and the commissioning of artworks to project and site specifications. The Artling recently also launched their B2B platform, The Artling Projects, an online art sourcing management tool for industry professionals, catering to industry professionals, such as interior designers, architects and property developers. Their portfolio of esteemed clients include the likes of LVMH, Tiffany & Co, Google, GIC, Jones Lang LaSalle, CBRE, Pontiac Land Group, Frasers Hospitality, Swarovski, Just Co, Shiseido and many more.

At the Artling, they are merging art and technology in order for our artists and designers to reach as many people as possible, and ultimately to enrich lives through culture. Their technological innovations and collaborations are aimed at improving both buyer and seller experiences, increasing trust, transparency and creation. We believe that great art and design inspires, uplifts and changes environments. Apart from ensuring that our customers are thrilled with their beautiful purchases, the impact of these sales go way beyond just being a typical marketplace; they affect connection, culture and communities.

About Talenia Phua Gajardo - Founder/CEO of The Artling

Talenia is the head Art & Design Hunter and has 10 years of experience in the Contemporary Art world. She is also armed with an architectural and interior design background and previously founded her own interior architecture and design practice which she started after working for Zaha Hadid Architects for several years in London. Naturally, her life passions are thus intertwined within the world of contemporary art, architecture, design and technology.

Talenia received a BA(Hons) in Architecture from Central Saint Martin’s in London and is a Loke Cheng Kim Scholar. She was a design judge for Dezeen’s Awards 2020, previously served on Design Trust’s benefit committee for three consecutive years and was a Milken Institute Young Leader Circle member. She has also spoken at numerous international conferences and has been part of panels for UBS, Credit Suisse, DBS, The Milken Institute, Facebook, SuperReturn Asia, A*Star Singapore, Dezeen, STPI and more.

About Startbahn - https://startbahn.jp/en/

Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. Startbahn also provides web application, API, and NFC tags to make it easier to utilize Startrail. Each certificate can be paired with an NFC tag attached to the physical artwork, strengthening the proof of authenticity. Startrail is currently already in use by major galleries, art fairs, collectors, artists, arts colleges, and foundations. Startbahn raised US$10 Million in Series B Funding in 2021 from Miyako Capital Corporation, University of Tokyo Edge Capital Partners (UTEC), and several other investors supported the round to accelerate Startbahn’s expansion of infrastructure for its provenance blockchain and interoperable NFTs.

About Startrail- https://startbahn.io/startrail

Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works and supports the long-term inheritance of their value. NFT issued on Startrail permanently records a wealth of data that protects the value of your work, including information on the NFT issuer and a comprehensive history of the work's provenance. Also, it seamlessly manages a collection of works across services, by setting Terms & Conditions for secondary distribution and use of works in advance. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. It can be issued for a variety of art forms, including along with physical works such as paintings, sculptures, and installations, and digital works based on data such as images, video, and audio.

About Taihei Shii - Founder and CEO of Startbahn - https://taihei.org/

Taihei Shii is the Founder and CEO of Startbahn. After growing up in the US, Shii returned to Japan and graduated from the Department of Oil Painting at Tama Art University. His artistic practice centered on Art in the Internet Age and his works were exhibited at various galleries and museums in Japan, including the Hiroshima City Museum of Contemporary Art and Mori Arts Center Gallery in Tokyo. While pursuing his postgraduate degree from the Graduate School of Interdisciplinary Information Studies at the University of Tokyo, he started to conceptualize Startbahn in 2006 and earned patents for his applications of blockchain technology in Japan and the US. In addition to his role as Founder and CEO of Startbahn, he teaches at Tokyo University of the Arts and is often asked to speak on the topic of blockchain and art at various events and conferences throughout Japan and globally.

Contact for Press Inquiries

The Artling
contact@theartling.com

Startbahn
Public Relations: Risa Mizuno, Sophie Mayuko Arni
pr@startbahn.jp

If you are interested in any additional information or for interviews with the founders or artists, please contact us using the contact information above.

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