The first book by Taihei Shii, CEO of Startbahn, "A New Form of Art: What Does NFT Art Change?" will be published on Tuesday, September 20, 2022

Taihei Shii, Founder and CEO of Startbahn, the company building Startrail, a blockchain infrastructure for creative industries, will publish a new book entitled "A New Form of Art: What Does NFT Art Change?" on Tuesday, September 20, 2022 with Heibonsha. Using the affinity between NFTs and art as a springboard, the book takes a deep look at the intrinsic value of art and its relationship to provenance and catalogue information. It also includes a discussion with Toyotaka Sakai, professor at Keio University, Junya Yamamine, curator and co-representative at Tokyo Art Acceleration, and Toru Takeda, professor at Senshu University, on the themes of contemporary art, society, economics, and media.



■ Contents

Introduction
Chapter 1: Are NFTs the "Last Punch" of the Information Revolution?
Chapter 2: What is Art in the First Place?
Chapter 3: The "Present Place" of NFT Art
Chapter 4: NFTs as Infrastructure for Creating the Future
［Special Talk] Archives and Champagne - Toyotaka Sakai × Taihei Shihei
［Special Talk] Adding Cultural and Social Value - Junya Yamamine × Taihei Shii
［Special Talk] Incentives for Adventurers - Toru Takeda × Taihei Shii
Conclusion

■ Book Information

[ Title ] A New Form of Art: What Does NFT Art Change? (Original title in Japanese: 新しいアートのかたち　NFTアートは何を変えるか)
[ Publisher ] Heibonsha
[ Release Date ] September 20, 2022
[ Price ] 1,056 yen (tax included)
[ ISBN-13 ] 978-4582860122
[ Author ] Taihei Shii
[ Author's Profile ] Born in 1977, Taihei Shii is a contemporary artist and entrepreneur. In 2014, while still a graduate student at the University of Tokyo, he founded Startbahn, a company that provides infrastructure to ensure the reliability of artworks and support the transmission of their value. The core of his business, "Startrail," received a grant from the Ethereum Foundation in recognition of its benefit to the public good. He has been a visiting researcher at the University of Tokyo's Institute of Industrial Science and a member of the Ministry of Economy, Trade and Industry's Study Group on Art and Economic Society.

▼ Pre-orders and purchases of the book can be made here on Amazon
https://www.amazon.co.jp/dp/4582860125/ref=cm_sw_r_tw_dp_3R7633AJG9MPSJ6PWHZX

■ About Startbahn

Startbahn is a leading Japanese art company aiming to enrich society by providing blockchain technology to empower artists and the greater creative industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and IP content holders, amongst others.

https://startbahn.io

About Startrail

Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations.

https://startrail.io/