TOKYO - Startbahn, Inc. (Headquartered in Tokyo; hereinafter "Startbahn"), the company responsible for building Startrail, a blockchain infrastructure for creative industries, has announced the name change as part of an on-going rebranding effort.
■ Overview and background of the rebranding
Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works in the art and creative industries. In addition, we also provide “Startbahn Cert.”, a suite of products that are built upon Startrail.
Due to the globalization of art distribution, the increase in online sales during the COVID-19 pandemic, and the increase in the number of young collectors attracted to new technology such as NFTs, many art entities have been using Startbahn Cert. to ensure the value of artworks and their long-term archival records.
Under this rebranding effort, the “Startbahn Cert.” name, design, and brand will be further streamlined under the Startrail brand as Startrail PORT. As the name implies, the “PORT” in Startrail PORT highlights our vision for this product to play a vital role in facilitating and meeting the dynamic needs in blockchain infrastructure in the space.
New logo for Startrail PORT, updated logo for Startrail, and updated logotype for Startbahn.
■ Changes due to the rebranding
Up till now, “Cert.” has been the name of our digital certificate of authenticity with its information stored in the NFT "Startrail Registry Record (SRR)", issued on Startrail.. With this rebranding, the name SRR will replace "Cert." in order to simplify and reinforce the brand of Startail-issued NFTs.
In line with this change, the NFC tag – which is designed to prevent any discrepancy between the distribution of a physical work, such as a painting or sculpture, and its information recorded in its NFT on Startrail – will be redesigned with the new "Startrail PORT" logo. Since there will be no change in the functionality itself, the previous designed tags that have already been purchased and issued can still be used as before.
Beginning August 17, 2022, we’ll be updating the name and design across our products and services, and expect to complete the roll out.
▼ More about the design concepts related to Startrail, such as logos and products design
■ About Startbahn
Startbahn is a leading Japanese art company aiming to enrich society by providing blockchain technology to empower artists and the greater creative industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and IP content holders, amongst others.
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations.
About Startrail PORT
Startrail PORT consists of a product suite of a dashboard, API, and NFC tag to make it easier to issue and manage NFTs on Startrail. Issuers involved in the distribution and management of works and content can issue and transfer through Startrail PORT – while owners can seamlessly access their digitized collections with their works' information stored and recorded securely on the blockchain.