Startbahn Inc. will host a free online seminar titled “How Does Ownership Change the Purchasing Experience?” on Thursday, July 16, 2026.

As purchasing physical goods becomes increasingly convenient, the relationship between products and customers no longer ends at the moment of purchase. It is expanding into the ongoing experience of ownership that follows.

This seminar will explore how behavioral shifts from consumption to ownership can transform brand experiences and product LTV, or lifetime value, using ideas of ownership that have long been cultivated in the art world as a point of reference.

Keisuke Ota, Director and Chief Operating Officer of Startbahn Inc., will introduce future possibilities for the purchasing experience while sharing use cases of Startrail, Startbahn’s infrastructure that enables authenticity certification and ownership transfer.

The session is designed for those interested in building ongoing relationships with customers through products and brands.

We hope you will join us.

◾️ Main Topics

Behavioral change and brand experiences created through ownership
The concept of product LTV, or lifetime value
New forms of ownership learned from art
Authenticity certification and ownership transfer through Startrail

◾️ Event Overview

Title: How Does Ownership Change the Purchasing Experience?
Date & time: Thursday, July 16, 2026, 14:00–15:00
Format: Online, Zoom Webinar
Fee: Free, advance registration required
Speaker: Keisuke Ota, Director and Chief Operating Officer, Startbahn Inc.
Organizer: Startbahn Inc.

◾️ Registration

Please register using the link below.
https://startbahn.io/ja/webinar