In an era when generative AI can plausibly replicate almost anything, there is growing value in products that can speak for themselves — where, by whom, and how they were made. The “Digital Product Passport (DPP)”, now being written into regulation starting in the EU, is not just a compliance requirement but an opportunity to redesign the purchase experience itself. This webinar explains what “traceability” brings to the commerce of the future, from an implementation perspective.

In an era when generative AI can plausibly replicate almost anything, consumers are starting to choose based on “authenticity,” not the volume of information. This webinar explains how the standards of value shift in the AI era, and what the “proof” that connects the digital and the physical can bring to a brand.

From “using and consuming” to “owning and keeping.” As consumer behavior shifts, so does the experience brands and online stores are expected to deliver.

Startbahn Launches Seminar Series “Startbahn Lecture Series” in January. First session on January 28 (Wed) from 16:00, featuring B-OWND Producer Ken Ishigami, speaking on “Designing Value.”