WEBINAR — FREE ONLINE SEMINAR

DPP Accelerates in the AI Era - How Traceability Is Transforming the Future of Commerce

In an era when generative AI can plausibly replicate almost anything, there is growing value in products that can speak for themselves — where, by whom, and how they were made. The “Digital Product Passport (DPP)”, now being written into regulation starting in the EU, is not just a compliance requirement but an opportunity to redesign the purchase experience itself. This webinar explains what “traceability” brings to the commerce of the future, from an implementation perspective.

* A viewing link will be sent to you by email after registration.
* If you have any questions or run into any issues while viewing the webinar, please contact us at seminar@startbahn.jp.

Webinar promotional banner: DPP Accelerates in the AI Era — How Traceability Is Transforming the Future of Commerce. Sep 30, free online seminar

Do these challenges sound familiar?

ISSUE 01

Proving “the real thing” is getting harder

Generative AI mass-produces images and product information indistinguishable from the real thing, and product-page photos and descriptions alone no longer convey that your product is genuine.

ISSUE 02

No idea where to start with DPP

As disclosure requirements take shape in the EU, there’s no clear standard for what to record, how far, or on what system — so nothing starts.

ISSUE 03

After the sale, the product and the customer disappear

Information is siloed across materials, manufacturing, and sales, and what happens after purchase — use, repair, resale — stays invisible. The relationship with the customer ends at a single transaction.

What you will learn

What a Digital Product Passport is, where EU regulation is heading, and what it means for brands outside the EU

Why traceability shifts from defense to offense in the AI era

Designing purchase experiences that connect primary and secondary markets to raise product LTV

How to implement a DPP with Startrail, and how to apply it to brand strategy

Who Should Attend

E-Commerce Business Leaders

Brand Managers

CRM / Marketing Managers

New Business Development

Speakers

Startbahn, Inc.

Director & Chief Operating Officer (COO)

Keisuke Ota

Keisuke Ota holds a master’s degree in architecture from the University of Tokyo’s Graduate School of Engineering. He began his career as an architect at Herzog & de Meuron in Switzerland, working on the design of museums and fashion brand stores. In 2015, he transitioned into management consulting, advising major corporations at Bain & Company’s Tokyo and Dubai offices. He joined Startbahn in 2019 and oversees business development and public relations.

Event Overview

Title

DPP Accelerates in the AI Era - How Traceability Is Transforming the Future of Commerce

Date & Time

Wednesday, Sep 30, 2026, 14:00 – 15:00 (JST)

Format

Online (Zoom Webinar)

*The viewing URL will be sent by email after registration.

Fee

Free (registration required)

Audience

EC leaders, brand managers, CRM/marketing, and new-business teams

Host

Startbahn, Inc.

*The program, speakers, and content are subject to change without notice.

ENTRY FORM

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* This event will be held entirely in Japanese.