WEBINAR — FREE ONLINE SEMINAR

“Real Value” in Question — A New Purchasing-Experience Strategy for the AI Era

In an era when generative AI can plausibly replicate almost anything, consumers are starting to choose based on “authenticity,” not the volume of information. This webinar explains how the standards of value shift in the AI era, and what the “proof” that connects the digital and the physical can bring to a brand.

* A viewing link will be sent to you by email after registration.
* If you have any questions or run into any issues while viewing the webinar, please contact us at seminar@startbahn.jp.

Webinar promotional banner: How “Ownership” Transformed the Buying Experience — July 16, free online seminar

Do these challenges sound familiar?

ISSUE 01

AI-generated and replicated content is flooding the market

Generative AI has flooded the market with content and products indistinguishable from the real thing, making it hard even to judge whether something is authentic.

ISSUE 02

The criteria for choosing “the real thing” are shifting

Consumers are moving from buying on price and convenience to buying on authenticity and provenance. As their sense of value shifts, brands face a new accountability.

ISSUE 03

Digital and physical experiences are disconnected

Purchasing experiences remain split between online and offline, digital and physical, leaving brands unable to build consistent trust and experience.

What you will learn

How consumer purchasing behavior fundamentally changes in the AI era

What “real value” means in the AI era — a lens for redefining value

Designing purchasing experiences that connect digital and physical to build consistent trust

Proving authenticity with Startrail, and how to apply it to brand strategy

Who Should Attend

E-Commerce Business Leaders

Brand Managers

CRM / Marketing Managers

New Business Development

Speakers

Startbahn, Inc.

Director & Chief Operating Officer (COO)

Keisuke Ota

Keisuke Ota holds a master’s degree in architecture from the University of Tokyo’s Graduate School of Engineering. He began his career as an architect at Herzog & de Meuron in Switzerland, working on the design of museums and fashion brand stores. In 2015, he transitioned into management consulting, advising major corporations at Bain & Company’s Tokyo and Dubai offices. He joined Startbahn in 2019 and oversees business development and public relations.

Event Overview

Title

“Real Value” in Question — A New Purchasing-Experience Strategy for the AI Era

Date & Time

Wednesday, Aug 26, 2026, 14:00 – 15:00 (JST)

Format

Online (Zoom Webinar)

*The viewing URL will be sent by email after registration.

Fee

Free (registration required)

Audience

EC leaders, brand managers, CRM/marketing, and new-business teams

Host

Startbahn, Inc.

*The program, speakers, and content are subject to change without notice.

ENTRY FORM

Registration Form

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* This event will be held entirely in Japanese.