Press Release

Info

Event

Media

Startbahn, Inc. (Head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter "Startbahn") is pleased to announce a partnership with Tokyu Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Kazuo Takahashi, hereinafter Tokyu), to enter effect in 2023. Startrail PORT services will be used on all artworks exhibited in Tokyu’s “Art Valley”, with physical art installations launched on Friday, January 6th 2023. 
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![Tokyu x Startbahn](//images.ctfassets.net/oj6q4dp9lpx9/4RoLsJVC54c0DO54b0CR51/f07f0fff43ab8243286580b8a324a277/tokyu_x_stb.png)
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On January 6, 2023, Tokyu introduced a new art platform called "Art Valley." It provides opportunities for showcasing and celebrating the artist's work in physical and digital spaces, as well as curating artworks. Art Valley uses SRRs (NFTs issued by Startrail PORT) to secure the authenticity, NFT management, and provenance of both physical and digital artworks through blockchain technology. Besides a public installation, Tokyu is developing a significant artistic urban project that will display art and artists along the Tokyu train line via social media and e-commerce channels.
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■ About “Art Valley”
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On January 6, 2023, Tokyu launched "Art Valley," the 7th project in its "in-house entrepreneur training system." The new art platform business is designed for the creative industries and provides opportunities for both curating and showcasing artworks, as well as profiling the artist's work in both physical and digital spaces..
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From January 23 to April 22, 2023, exclusive artworks and QR codes will be displayed in the atrium glass surrounding the Hikarie ticket gate at Shibuya Station on the Tokyu Line. This project allows Tokyu to bridge the physical and digital art world by offering the chance to purchase digital artworks via the Art Valley e-commerce website, an experience that cannot be obtained through other platforms or websites.
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With "Art Valley," users can easily view and buy art, while artists have the opportunity to interact directly with users and build a creative community. The use of SRRs (NFTs issued by Startrail PORT) ensures that the provenance, NFT management, and authenticity of artworks are secured through blockchain technology. Tokyu is also planning a large-scale artistic urban project, showcasing artists and artworks along the Tokyu train line via social media and e-commerce access points.
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Official website, visit: https://artvalley-tokyu.jp/ 
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■ About Startbahn
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. 
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For more information, visit: https://startbahn.io/ 
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■ About Startrail
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Startrail is a reliable and scalable blockchain infrastructure for both physical and digital artworks and content. It provides a comprehensive management system for secondary distribution and permissions and serves as a tool for collection management. The information recorded on the blockchain is secure and cannot be altered, deleted, or duplicated. Startbahn makes accessing Startrail easy through its suite of products, including a web application, APIs, and NFC tags for physical objects, and it is currently utilized by prominent artists,  galleries, e-commerce platforms, collectors, and others in the art and culture industry,
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For more information, visit: https://startbahn.io/startrail 
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■ About Startrail PORT
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Startrail PORT is designed to simplify the use of Startrail with a web app, APIs, and NFC tags. Art businesses, entertainment, brands, platforms, and other content owners  use Startrail to issue and transfer NFTs, allowing owners to access their tokenized collections securely with information recorded on our reliable blockchain infrastructure.
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For more information, visit: https://startbahn.io/startrail-port 
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■ Press Inquiries
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Startbahn, Inc. 
PR Department 
pr@startbahn.jp 


Tokyu x Startbahn

Startrail PORT to power NFTs at Tokyu Corporation’s “Art Valley” in Shibuya, Tokyo

Startbahn, Inc. (Head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter "Startbahn") is pleased to announce that FUN FAN NFT, Startbahn’s QR to NFT web app, will be used at Toyota Automobile Museum, a museum owned by Toyota Motor Corporation (Head office: Toyota City, Aichi Prefecture, Representative Director: Akio Toyoda; hereinafter "Toyota"). FUN FAN NFT is a mobile friendly web app that allows visitors to collect NFTs simply by scanning QR codes. 8 classic cars in masterpiece movies will be featured as digital collectibles available to collect via an NFT treasure hunt, held from January 24th to February 28th, 2023.
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Toyota Automobile Museum, owned and operated by Toyota, will use Startbahn’s FUN FAN NFT to launch an NFT treasure hunt, a new and innovative way for visitors to engage with the museum’s exhibits. The treasure hunt, which utilizes SRRs (non-fungible tokens issued on FUN FAN NFT), will allow visitors to interact with the museum’s classic automobile collection in a fun and interactive way. 
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From January 24th to February 28th, 2023, visitors to the museum will be able to use their mobile devices to scan QR codes located throughout the museum near the physical classic automobile, which will lead them to digital twin collectibles of cars featured in masterwork films . These NFTs will feature unique artwork and information about the exhibits, and can be collected and stored in a digital wallet on FUN FAN NFT. Please note that the grade, year, and color of the cars on display and the cars that have appeared in movies may not necessarily be the same.
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■ About the Toyota Museum
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The Toyota Museum traces the evolution and culture of the world's automobiles, introducing approximately 140 representative vehicles from Japan, the United States, and Europe from the 19th century to the present, as well as 4,000 car-related cultural materials.  
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![スタートバーン、トヨタ博物館のイベント](//images.ctfassets.net/oj6q4dp9lpx9/3kP4Gw1X6tcklgXLlcTg95/0d26f972a177721958297473d8c87ae4/Toyota_Key_visuals.png)
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■ Dates: January 24th - February 28th, 2023
■ Venue: Toyota Automobile Museum, 41-100 Yokomichi, Nagakute, Aichi, Japan
■Hours: 9:30-17:00 (Admission until 16:30)
Closed: Mondays (or the following day if Monday is a holiday) and year-end and New Year holidays
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You can check the NFT works at the Toyota Automobile Museum by clicking the link below.
https://www.funfan-nft.com/iframe?src=https://www.funfan-nft.com/
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■ About FUN FAN NFT
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FUN FAN NFT is a mobile web app that gives users a whole new way to experience NFTs in the real world. Event and exhibition organizers, retail stores, venues, hospitality, and other physical locations can now offer NFTs to their customers through a simple QR code. With FUN FAN NFT, location partners can create campaigns to attract, reward, and continuously engage with new customers. FUN FAN NFT is powered by Startrail, the blockchain infrastructure for the cultural and creative sector, and is managed by Startbahn.
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For more information, visit: https://funfan-nft.com/lp
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■ About Startbahn
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
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For more information, visit: https://startbahn.io/
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■ About Startrail
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
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For more information, visit: https://startrail.io/
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■ Press Inquiries
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Startbahn, Inc.
PR Department
pr@startbahn.jp

* "QR Code" is a registered trademark of Denso Wave Incorporated.

スタートバーン、トヨタ博物館のイベント

Toyota Motor Corporation’s Toyota Automobile Museum to launch an NFT Stamp Rally using Startbahn’s FUN FAN NFT

Startbahn, Inc. (Head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter "Startbahn") is pleased to announce FUN FAN NFT will be participating at Matsuya Ginza’s 2022 Christmas Market. From December 10th to December 25th, visitors to Matsuya Ginza can scan-to-collect a limited-edition “Nebuta” NFT with FUN FAN NFT.
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![Matsuya Ginza Startbahn](//images.ctfassets.net/oj6q4dp9lpx9/3S9WtPZEj6Hr1iuwJhEXBV/813634e7bf9b4782a1b9d1c7462b6989/1200x630_Matsuya_Ginza_Startbahn.png)
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From December 10th to 25th 2022, a Christmas Market will be held on every floor of department store Matsuya Ginza, including charity sales and festive Christmas events. “Nebuta” art works will be featured throughout Matsuya Ginza, with the basement level show windows featuring limited edition "Nebuta" NFTs that visitors can collect using FUN FAN NFT.

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■ About the "Nebuta" limited edition NFTs
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The Aomori Nebuta Festival is a traditional large festival held every summer in Aomori Prefecture. It originated in the ancient ritual of "Nemuri Nagashi," a ceremony to ward off the fatigue of farm work. The "Nebuta" is a traditional and nationally important folk heritage that takes a full year from conception to completion by master craftspeople. This year at Matsuya Ginza will feature the “Nebuta” art work by Asako Kitamura, the first female Nebuta master.
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![NFT Event Page](//images.ctfassets.net/oj6q4dp9lpx9/6jgqJVCaIaBDwS5wuCXOdK/6205db7acf692ff35a9e3621961ca4d0/NFT______________________________.jpg)
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This time, Matsuya Ginza will be decorated with "Nebuta" animals that have come to Tokyo to deliver Christmas presents. Along with the “Nebuta” NFT animals, a “Nebuta” NFT of "Susanoo-no-mikoto,” a kami from Japanese mythology, will also be on available and on the work will be on display at the basement level show window of Matsuya Ginza. 
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■ Dates: Saturday, December 10 - Sunday, December 25, 2022
■ Venue: Matsuya Ginza basement show window, 3-6-1 Ginza, Chuo-ku, Tokyo
■ Participating artist: Asako Kitamura
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“Nebuta” FUN FAN NFT link below: 
https://www.funfan-nft.com/iframe?src=https://www.funfan-nft.com/event-detail?event_id=9c5f7582-cae1-4e13-be31-d8fcd296422c
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■ About FUN FAN NFT
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FUN FAN NFT is a mobile web app that gives users a whole new way to experience NFTs in the real world. Event and exhibition organizers, retail stores, venues, hospitality, and other physical locations can now offer NFTs to their customers through a simple QR code. With FUN FAN NFT, location partners can create campaigns to attract, reward, and continuously engage with new customers. FUN FAN NFT is powered by Startrail, the blockchain infrastructure for the cultural and creative sector, and is managed by Startbahn and Art Beat.
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For more information, visit: https://funfan-nft.com/lp
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■ About Startbahn
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. 
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For more information, visit: https://startbahn.io/ 
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■ About Startrail 
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
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For more information, visit: https://startrail.io/
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■ Press Inquiries
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Startbahn, Inc. 
PR Department 
pr@startbahn.jp 

Matsuya Ginza Startbahn

FUN FAN NFT Comes to Matsuya Ginza’s Christmas Market.  Limited editions NFTs from a Nebuta master will be available exclusively at  Tokyo’s Matsuya Ginza for the Christmas season

スタートバーン株式会社（本社：東京都文京区、代表取締役：施井泰平、以下スタートバーン）は、2022年11月16日（水）〜11月22日（火）に博多阪急で開催される「工芸3.0 -アート×テクノロジー×日本文化- produced by B-OWND」のNFT来場証明書に、QRコードを通じて手軽にNFTが取得できるWebアプリ「FUN FAN NFT」を提供いたします。また、11月20日（日）には、スタートバーン最高戦略責任者の太田圭亮がトークセッションに登壇します。
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2022年11月16日（水）から22日（火）の期間、博多駅直結の博多阪急1階にてアートイベント『工芸3.0　-アート×テクノロジー×日本文化- produced by B-OWND』が開催されます。斬新なアート・工芸作品がNFTなどのテクノロジーや茶会体験と相互に混ざり合うことを通じて、新しい工芸の形が可視化されます。陶芸/人形/映像/NFTなど多種多様な150点以上の作品が一堂に展示されます。また会場中央に現代的な茶室を設置し、アーティストの茶器にてお茶を点てる茶会、テクノロジーと日本文化をテーマにしたトークセッションも開催予定です。
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__■ NFT来場証明書・イベント限定NFTについて__
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イベント来場者は、来場証明書として限定NFTを無料で手に入れることができます。また、イベントで古賀崇洋の作品とセットで有償NFTを4点販売予定です。 
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![nmn 03](//images.ctfassets.net/oj6q4dp9lpx9/1173zVvW5hQGwO8tPsyrAv/da46c6c9583237af756aa5adbf21c789/nmn_03.jpg)
古賀崇洋によるNFT作品イメージ
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「FUN FAN NFT」とは、NFTのオフライン体験を実現するWebアプリです。アーティストやイベント主催者、店舗や施設など、さまざまな事業者はQRコードを通して簡単に来場者にNFTを提供できます。来場者は「現場で貰えるNFT」を通してイベントを楽しむことができます。その新たなエンタメ提供と効果的で継続的な集客を支えます。スタートバーンとアートビートが運営のもと、アートのためのブロックチェーンインフラ「Startrail」が活用されています。
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下記のリンクから、「工芸3.0　-アート×テクノロジー×日本文化- produced by B-OWND」で受け取ることのできるNFT作品を確認することができます。
https://www.funfan-nft.com/iframe?src=https://www.funfan-nft.com/event-detail?event_id=dd11f3c8-2443-4120-85cd-3b54944e8775
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__■ 20日（日）に新しい日本文化を考えるトークセッションを開催__
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テクノロジーと日本文化をテーマにしたトークイベントも開催予定。テーマは「工芸3.0　-アート×テクノロジー×日本文化-「新しい日本文化はどのようにして生まれるのか？」です。Web3.0が話題となる現在、工芸も、より現代にあった形にアップデートしようとする動きがあります。そこで、こちらのトークイベントでは、各分野の専門家たちが、「新しい日本文化」のあり方について語り合います。登壇者は、B-OWND プロデューサーの石上賢氏とTeaRoom CEOであり茶人の岩本涼氏、住吉酒販 代表の庄島健泰氏、スタートバーン最高戦略責任者の太田圭亮の４名です。
なお、このトークイベントは、B-OWND公式Instagram（https://www.instagram.com/bowndjp/?hl=ja）にてライブ中継の予定です。会場まで足を運べないお客様も、ぜひご視聴ください。
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開催日：11月20日（日）13:00～14:30
参加費：無料
参加方法：予約不要。直接展示会場までお越しください。
LIVE配信予定（インスタライブ）
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__■ 「工芸3.0　-アート×テクノロジー×日本文化- produced by B-OWND」概要__
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斬新なアート・工芸作品がNFTなどのテクノロジーや茶会体験と相互に混ざり合うことを通じて、新しい工芸の形を可視化します。陶芸/人形/映像/NFTなど多種多様な150点以上の作品が一堂に展示されます。
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会期：11月16日（水）～22日（火）10:00～20:00 ※最終日は18:00終了
会場：福岡県福岡市博多区博多駅中央街 1-1 博多阪急 1 階メディアステージ
参加アーティスト：現在最注目の３０代若手工芸アーティスト６名が集結。井上祐希、氏家昂大、古賀崇拝、酒井智也、中村弘峰、宮下サトシ
茶会：11月19日（土）11:00～19:00（参加費2,000円）
トークイベント：11月20日（日）13:00～14:30
参加企業：TeaRoom、天酒、スタートバーン
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__■ スタートバーン株式会社について__
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スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。アート作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
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【 公式サイト 】https://startbahn.io/
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__■ Startrailについて__
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スタートバーンが構築を先導する、アートのためのブロックチェーンインフラです。作品の信頼性と真正性の担保ひいては価値継承を支えることを目指しています。 Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
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【 公式サイト 】https://startbahn.io/startrail
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__■ 本プレスリリースに関するお問い合わせ先__
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スタートバーン株式会社
広報担当
pr@startbahn.jp
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*「QRコード」は、株式会社デンソーウェーブの登録商標です。

ae46b1f460ee46f789c27b264a6cb421

スタートバーン、博多阪急で開催される「工芸3.0　-アート×テクノロジー×日本文化- produced by B-OWND」にWebアプリ「FUN FAN NFT」を提供。来場証明としての無償NFTや古賀崇洋の有償NFTを受け取ることができます。

__2022年10月20日(木)13:00-16:00に、Twitter Japan株式会社様主催でワークショップ「Twitter Creator Workshop」が開催されます。弊社CEO施井と事業開発部 渡辺が登壇し、クリエイターのNFTの活用方法に関してレクチャーを行います。__

![Startbahn x Twitter paring logo-ai](//images.ctfassets.net/oj6q4dp9lpx9/1osTZzS4jhrClonWnkldM5/c5b2c5711e87fdc48960453224485884/Startbahn_x_Twitter_paring_logo-ai.jpg)

__■ 「Twitter Creator Workshop」詳細__ 

イベント名：Twitter Creator Workshop
主催：Twitter Japan株式会社様
日程：2022年10月20日(木)
時間：13:00-16:00
場所：Twitter Japan イベントスペース、または、オンライン
住所：〒104-0031 東京都中央区京橋3-1-1 東京スクエアガーデン19階

イベント情報：複数のデジタルプラットフォームで活躍するクリエイターとMCNに向けて、Twitterの活用法、国内・海外のクリエイター施策の成功事例、クリエイター向けのTwitter機能のご案内、NFT専門家による今さら聞けないNFTの講義などを予定しております。またクリエイター本人からTwitterの活用理由と活用事例に関してもお話しする予定です。

参加をご希望の方は、①会場orオンライン、②参加される方の1.お名前、2.ご役職、3.メールアドレスを明記の上、下記までご連絡ください。
事業開発部（奥田）：biz@startbahn.jp　

※参加連絡は10月19日AMまで受け付けております。
※キャパシティの観点で、会場参加の場合先着で締め切らせて頂く場合がございますので予めご了承ください。その場合はオンラインでのご参加をご案内させていただきます。
※オンラインの参加方法は直前にTwitter様からご案内がございます。

Startbahn x Twitter

Twitter社主催のNFTワークショップにスタートバーンが登壇します。

Taihei Shii, Founder and CEO of Startbahn, the company building Startrail, a blockchain infrastructure for creative industries, will publish a new book entitled "A New Form of Art: What Does NFT Art Change?" on Tuesday, September 20, 2022 with Heibonsha. Using the affinity between NFTs and art as a springboard, the book takes a deep look at the intrinsic value of art and its relationship to provenance and catalogue information. It also includes a discussion with Toyotaka Sakai, professor at Keio University, Junya Yamamine, curator and co-representative at Tokyo Art Acceleration, and Toru Takeda, professor at Senshu University, on the themes of contemporary art, society, economics, and media.
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![heibonsha-book](//images.ctfassets.net/oj6q4dp9lpx9/12GtXifs22LNNIrbpP3FLt/07f35c8b95554695f38cdc094c82a954/heibonsha-book.png)
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__■ Contents__
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Introduction
Chapter 1: Are NFTs the "Last Punch" of the Information Revolution?
Chapter 2: What is Art in the First Place?
Chapter 3: The "Present Place" of NFT Art
Chapter 4: NFTs as Infrastructure for Creating the Future
［Special Talk] Archives and Champagne - Toyotaka Sakai × Taihei Shihei
［Special Talk] Adding Cultural and Social Value -  Junya Yamamine × Taihei Shii
［Special Talk] Incentives for Adventurers - Toru Takeda × Taihei Shii
Conclusion
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__■ Book Information__
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[ Title ] A New Form of Art: What Does NFT Art Change? (Original title in Japanese: 新しいアートのかたち　NFTアートは何を変えるか)
[ Publisher ] Heibonsha
[ Release Date ] September 20, 2022
[ Price ] 1,056 yen (tax included)
[ ISBN-13 ] 978-4582860122
[ Author ] Taihei Shii
[ Author's Profile ] Born in 1977, Taihei Shii is a contemporary artist and entrepreneur. In 2014, while still a graduate student at the University of Tokyo, he founded Startbahn, a company that provides infrastructure to ensure the reliability of artworks and support the transmission of their value. The core of his business, "Startrail," received a grant from the Ethereum Foundation in recognition of its benefit to the public good. He has been a visiting researcher at the University of Tokyo's Institute of Industrial Science and a member of the Ministry of Economy, Trade and Industry's Study Group on Art and Economic Society.
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▼ Pre-orders and purchases of the book can be made here on Amazon
[https://www.amazon.co.jp/dp/4582860125/ref=cm_sw_r_tw_dp_3R7633AJG9MPSJ6PWHZX](https://www.amazon.co.jp/dp/4582860125/ref=cm_sw_r_tw_dp_3R7633AJG9MPSJ6PWHZX)
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__■ About Startbahn__
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Startbahn is a leading Japanese art company aiming to enrich society by providing blockchain technology to empower artists and the greater creative industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and IP content holders, amongst others.
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[https://startbahn.io](https://startbahn.io)
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__About Startrail__
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations.
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[https://startrail.io/](https://startrail.io/)


heibonsha-book

The first book by Taihei Shii, CEO of Startbahn,  "A New Form of Art: What Does NFT Art Change?"  will be published  on Tuesday, September 20, 2022

![image](//images.ctfassets.net/oj6q4dp9lpx9/IQ8NTiH1vvoPsvjwySpHk/7dc1107756896c96d2d3444dd3c0dc6f/image.png)
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Startbahn is a leading Japanese art tech company that operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. In 2021, Startbahn announced a strategic partnership with SBINFT to expand their NFT business and empower artists alike.
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We are pleased to announce that Startrail Registry Record (SRR), NFTs on Startrail, issuers can now sell their work on SBINFT Market, unlocking a new sales distribution channel for issuers via fixed price and auction sales. 
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This feature update highlight’s Startrail approach to interoperability where the SRR’s terms and conditions of the artwork and the royalty can be scaled across different platforms and marketplaces. Royalties will now be automatically distributed at secondary distribution on SBINFT Market according to the royalty terms that were set at the time the work’s SRR was issued. Along with this latest royalty integration with SBINFT Market, Startrail is always seeking ways to increase interoperability with the greater ecosystem.
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__■ About Startbahn, Inc. and Startrail__
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and those involved in art and creative industries around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations.
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[https://startbahn.io](https://startbahn.io)
[https://startrail.io/](https://startrail.io/)
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__■ About SBINFT Co.,Ltd and SBINFT Market__
SBINFT Co.,Ltd, which operates a public chain-based NFT marketplace, aims to create a DAO (de-centralized authority) ecosystem and to create new businesses that will lead Web 3.0, beyond the business model centered on the NFT marketplace. SBINFT is also working to utilize advanced technologies such as blockchain and strengthen collaboration with external partners.
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[https://sbinft.co.jp/](https://sbinft.co.jp/)
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SBINFT Market is an NFT trading platform service that allows users to sell (primary sales) NFTs created by authorized content holders, NFT sellers, and individual crypto-artists, and to trade (secondary sales) NFTs held by other users. SBINFT Market is operated by SBINFT Co.,Ltd.
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SBINFT Market：[https://sbinft.market/](https://sbinft.market/)


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Startrail Further Integrates with  SBINFT Market -  Artists to Receive Royalties from Secondary Distribution 

__Keisuke Ota, Executive Officer at Startbahn, will be speaking at Interop Tokyo Conference 2022 both at Makuhari Messe and via online. Keisuke will join a panel session titled “NFT and DeFi: Myths and Reality” on June 15th.__
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![interop](//images.ctfassets.net/oj6q4dp9lpx9/3DaYiH47HWkcYXjjJAWXQn/9c5c277e39fdfcd26316c1298257a5d5/interop.png)
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__■ About Interop Tokyo__
Interop Tokyo is Japan’s premiere internet and technology conference. Since 1994, hundreds of companies and organizations from Japan and abroad have participated in the event every year, providing information on technology trends and business applications through on-site demonstrations and seminars. Interop Tokyo has been a part of the history of the Internet and technological innovation in Japan, and visitors to Interop Tokyo can get a first-hand look at the trends in the Internet field.
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__■ Details of the session “NFT and DeFi: The Myths and the Reality”__
Date: Wednesday, June 15, 2022, 10:30-11:50 
Place: Makuhari Messe International Conference Hall
(Registration required and charged)
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Discussion points:
What are NFT and DeFi and what can they do for us?
Technologies supporting NFT and DeFi
Challenges that have become apparent as NFT and DeFi have interacted with society
How can these challenges be overcome technologically and in terms of policy?
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__■ More details / Sign up here (in Japanese):__
[https://f2ff.jp/conf/2022/06
](https://f2ff.jp/conf/2022/06)

interop

Keisuke Ota, Executive Officer at Startbahn, will be speaking at Interop Tokyo Conference 2022.

![kaiyodo-1](//images.ctfassets.net/oj6q4dp9lpx9/3M0Oun8QzIrSvGWv3SnN2i/fdea64a10eafd0c44e2d448202a7b6a4/kaiyodo-1.png)
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Startbahn, Inc., and KAIYODO Co.,Ltd. have partnered to promote digital projects and community revitalization through the use of NFT.__
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As a first step, SBINFT will support the first NFT project announced by KAIYODO at the opening sale of SBINFT Market, released on March 17, 2022 by SBINFT Co.,Ltd.
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__■ About the First Lineup__
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As of 2022, KAIYODO has developed a wide variety of figurines, including animal figurines, artworks by Japanese and international artists, a selection of contemporary and classical art, Buddhist statues, as well as anime and manga characters.
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Now, as a newly created "receptacle for figurative subjects," KAIYODO is entering the field of NFT to offer figurative expression to users in a new realm. We are proud to present the first five pieces from the first lineup of the "Japanese Animals Collection," which gave birth to the figure movement in Japan, and which then gained tremendous popularity when it was first sold in 1999.
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[https://kaiyodo.co.jp/nft/](https://kaiyodo.co.jp/nft/)
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SBI NFT Market KAIYODO page
[https://sbinft.market/partners/KYD](https://sbinft.market/partners/KYD)
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__■ About Startbahn__
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Startbahn is a leading Japanese art tech company providing blockchain infrastructure to empower stakeholders across the entire art market spectrum. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and content holders, amongst others. 
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[https://startbahn.jp/en/](https://startbahn.jp/en/)
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__■ About Startrail__
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Startrail has a strong focus on the art ecosystem and a long-term perspective to protect and increase artworks’ value. Startrail maintains and assures the value of artworks by permanently recording provenance as well as auction and exhibition history. Artists can also set terms for their issued artworks, including royalty rights, that may be triggered after their primary sale.
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[https://startrail.io/en/](https://startrail.io/en/)
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__■ About KAIYODO__
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Founded in 1964. Starting with garage kits, the company has produced items for the general market such as action figures and Shokugan, as well as official figures for museums, zoos, and aquariums in Japan and overseas, including the British Museum in England. KAIYODO is involved in many other projects, such as collaboration with major newspaper companies. 
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[https://kaiyodo.co.jp/](https://kaiyodo.co.jp/)
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__■ SBINFT Market__
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SBINFT Market is a marketplace for NFT minting, sales, and secondary distribution, through a public chain developed and operated by SBINFT Co.,Ltd. Authorized artists and affiliated content providers can sell NFT such as digital art, music, photographs, game characters, and tickets. The general public can also purchase these NFTs and conduct transactions between individuals through the secondary distribution function. Payment methods include crypto assets (Ethereum and Polygon) and credit card payments.
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[https://sbinft.market/](https://sbinft.market/)

kaiyodo-1

Startbahn and KAIYODO Partner To Promote Digital Projects Using NFT — KAIYODO’s First NFT Project Will Be On SBINFT Market

__Startbahn, Inc.’s partner, SBINFT Co.,Ltd., releases a new service named SBINFT Market on March 17, 2022. On SBINFT Market, NFTs can be issued to manage their sales, both primary and secondary.__
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![Screen Shot 2022-03-02 at 12.58.20](//images.ctfassets.net/oj6q4dp9lpx9/7tiiel2TKzZERzz6lti9iQ/6aec88ef9a54e3c40f1a6ba132022de0/Screen_Shot_2022-03-02_at_12.58.20.png)
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SBINFT Market is a rebranded and expanded version of nanakusa, the first NFT Marketplace in Japan. This release reflects Startbahn and SBINFT’s vision to expand and popularize the SBINFT Market and to promote the implementation of Startrail. Startbahn and SBINFT have partnered in September 2021, and will continue to develop the automatization of secondary distribution management and payment of royalty fees for creative works to be traded on the new platform.
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__■ About Startbahn__
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Startbahn is a leading Japanese art tech company providing blockchain infrastructure to empower stakeholders across the entire art market spectrum. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and content holders, amongst others. 
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[https://startbahn.jp/en/](https://startbahn.jp/en/)
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__■ About Startrail__
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Startrail has a strong focus on the art ecosystem and a long-term perspective to protect and increase artworks’ value. Startrail maintains and assures the value of artworks by permanently recording provenance as well as auction and exhibition history. Artists can also set terms for their issued artworks, including royalty rights, that may be triggered after their primary sale.
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[https://startrail.io/en/](https://startrail.io/en/)
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__■ About SBINFT__
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SBINFT Co.,Ltd  is an SBI Group company that operates the NFT marketplace "nanakusa" (‘SBINFT Market’ since March 17). Through the NFT marketplace, SBINFT provides a variety of content based on the latest technologies such as blockchain and virtual space, as well as comprehensive services related to the NFT business such as community building, technical support, and consulting for sales strategy planning.
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[https://sbinft.co.jp/](https://sbinft.co.jp/)

Screen Shot 2022-03-02 at 12.58.20

Startbahn's Partner, SBINFT, Launches SBINFT Market, A New NFT Marketplace 

__Startbahn, Inc. (hereinafter Startbahn) is thrilled to release the English version of the white paper for Startrail, a sustainable and indispensable infrastructure supporting the development of the fine arts ecosystem by furthering its trust and credibility.__
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![200313 WP-EN PDF1.0 ページ 01-1-1358x1920](//images.ctfassets.net/oj6q4dp9lpx9/48DzMovD2hAofLhESMF3Vd/37e5a33b6d5ca981ca03d0d8b54437a0/200313_WP-EN_PDF1.0___________01-1-1358x1920.jpg)
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Startrail is an open infrastructure for the distribution and evaluation of artworks. Its design and governance structure that focuses on its social implementation and public nature is specifically designed not to undermine the credibility and value-creating processes that the art industry has built up over the course of history. 
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The Japanese version of the white paper for Startrail was released in October 2019 to promote a deeper understanding of Startrail to potential users by disclosing details of its design and governance structure. With today’s release of its English version, we hope to reach a larger audience for its further understanding and use by artists and those involved in the art business globally. 
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Download the white paper (English and Japanese) here:
[https://startrail.io/](https://startrail.io/)
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__◾️ About Startrail__
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Startrail is an infrastructure supporting the development of the fine arts ecosystem by furthering its trust and credibility with blockchain technology. By issuing Startrail Blockchain Certificate that records artwork information, an issuer can manage the distribution of the artwork such as recording its provenance across all stakeholders involved in the distribution. Startrail also enables artists to automatically execute their own rulesets regarding the distribution and usage of their work as well as the royalty-type revenue on the secondary distribution by every transaction. 
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The blockchain project was first announced in July 2018 and has improved significantly in a year of the demonstration period. After taking constructive and valuable feedbacks from partner businesses in the art industry, we proudly released its white paper in October 2019. Then, we renamed this infrastructure from “Art Blockchain Network” to “Startrail” in March 2020 and plan to further expand our business. 
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To ensure its independence and fairness, Startrail will be operated by “The Startrail Consortium,” a voluntary organization led by Startbahn. In the future, we plan for this consortium to be jointly led by multiple experts, companies, and organizations.
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__◾️ Overview of Startbahn__
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Startbahn is a company that aims to realize a richer society by providing the technology needed by artists and people involved in art all over the world. We are promoting the development of Startrail, a blockchain infrastructure for art distribution and evaluation. After its test net release in October 2018, we have received a variety of valuable feedbacks on Startrail from our partner businesses in the art industry and released its white paper in October 2019. We are planning Startrail mainnet release later on.
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[https://startbahn.jp](https://startbahn.jp)
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__For Inquiries About This Release__
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Startbahn, Inc.
PR Officer: Risa Mizuno
Email address: pr@startbahn.jp


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Startbahn Releases a White Paper for Startrail, a New Infrastructure for the Entire Art Ecosystem

Startbahn Cert. will be introduced at an exhibition "Power of one painting" held online and at PROJECT 501, on April 30 - May 31, 2020. The Blockchain Certificate with an IC tag will be issued to about 20 works in the exhibition.
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The Blockchain Certificate will record information about the work and its terms of use. The artwork owner can view the information at any time by reading the IC Tag attached to the artwork with a smartphone or other devices.
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__Below are the details of the exhibition.__
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![power-painting 2020logo v2-1920x596](//images.ctfassets.net/oj6q4dp9lpx9/4XJBPHmHStyRTsOwNW6d0I/ea73ce51e165ab1f344e491da3039ba9/power-painting_2020logo_v2-1920x596.jpg)
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__Feel the "Power of one painting" that never fades__
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An exhibition that starts online
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__∈Y∋ / Kiichiro Adachi / ARIKA / Everyday Holiday Squad / Maki Ohkojima
Kasetsu / Akira Kamo / Keeenue / Takuro Tamayama / DIEGO / Kosuke Nagata
Sakurako Hamaguchi / BIRDMAN / BIEN / Naoya Hirata / Rintaro Fuse__
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__The exhibition "Power of one Painting" will start online from April 30 with the art e-commerce "OIL by Bijutsu Techo" . The actual exhibition will be held at PROJECT 501 from May 20th (Wed) to May 31st (Sun). (Reservation required.) A part of the exhibition proceeds will be donated to artists working diligently to express themselves despite this situation and those suffering from the new coronavirus's effects with support from the Eastern Culture Foundation.__
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Many have been spending more time at home than usual due to the new corona virus's spread. We would like to sincerely thank those of you who are still working under these circumstances.
We have wondered if there is any way to convey the unchangeable power of expression even in these difficult times; That is why we have started a project called " Power of one painting."
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The "Power of one painting" will be exhibited online on OIL by Bijutsu Techo.
We will donate the proceeds from the exhibition to artists sincerely working on their art and those suffering from the new coronavirus effects.
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The work price is mostly 130,000 yen, of which 100,000 yen will be used to return the money to the artists and cover the system management costs, and 30,000 yen for donations. Donations above 30,000 yen are also welcome and are up to the customers' choice. "Eastern Culture Foundation" will support those affected by the new coronavirus with those donations (*).
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We let it sink in that there have been predecessors who kept painting during the Great Depression and war. Even today, artists are working quietly in their studios and diligently working on their paintings. What we have always done was to bring people together with their artworks; this is what we must do now as well.
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With the help of Dr. Yuki Wasano, an otolaryngologist himself, we will be exhibiting at PROJECT 501 and will also be presenting works in 3D archive and video. (Scheduled for May 20-31)
[http://project501.tokyo](http://project501.tokyo)
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If you like what you see on the web, you will receive your work in a short time. With an artwork, we are encouraged by reflecting on people around us. We are looking forward to seeing it arrive at your home.
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![sub1](//images.ctfassets.net/oj6q4dp9lpx9/5CFuYWiVfHDBSwDq9OPMee/7c2f29119d39f39e1ffddccc19bb9483/sub1.png)
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*Eastern Culture Foundation: founded by Yoshitoshi Nakano, former president of Terada Soko, after receiving the Mont Blanc International Cultural Award (2018). It aims to establish a conflict-free Eastern cultural area by creating a borderless creative network and providing cultural support across regions and borders in Tokyo and Asia. They support Startbahn Cert., Blockchain Certificate issuing service with IC tags for art and plan to offer it in this exhibition.
[https://www.m-ecf.com/en/news/20200325/](https://www.m-ecf.com/en/news/20200325/)
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Power of one painting
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■Where: OIL by Bijutsu Techo(ONLINE) / PROJECT 501 (501 Villa Bianca, 2-33-12 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan)
■Artists: ∈Y∋ / Kiichiro Adachi / ARIKA / Everyday Holiday Squad / Maki Ohkojima
Kasetsu / Kamo Akira / Keeenue / Takuro Tamayama / DIEGO / Kosuke Nagata
Sakurako Hamaguchi / BIRDMAN / BIEN / Naoya Hirata / Rintaro Fuse
■When: 2020. 04.30 - 05.31 (ONLINE)| 05.20 - 05.30 (PROJECT 501)
■Opening Hours: Always open online | PROJECT 501 takes an Appointment System (TEL 03-6874-3273)
■URL: [https://oil.bijutsutecho.com](https://oil.bijutsutecho.com) | [http://project501.tokyo](http://project501.tokyo)
■Planning: HARUKAITO by island (island JAPAN Inc.)
■Cooperation: Eastern Culture Foundation
■Images and captions:  Download from the link here: [https://drive.google.com/drive/folders/1UXTRwukeo9OPWYyXTSb4KNvrK16Xz6pA?usp=sharing](https://drive.google.com/drive/folders/1UXTRwukeo9OPWYyXTSb4KNvrK16Xz6pA?usp=sharing)
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"Power of one painting" originated at "Art Action 3331" in 2011, the year of the Great East Japan Earthquake. With the hope that a painting has ever-lasting power, we donated money to an art NPO AID, through a donation box placed on the exhibition. We did the same thing on NADiff's 7th anniversary; at that time, we exhibited some of the paintings at the HiyoriArt Center in Ishinomaki and held a "Picture Parade" where we walked the streets with the paintings. And in 2017, it was held at BLOCK HOUSE, with the theme of art's role in the changing media environment.
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![sub2-1631x1920](//images.ctfassets.net/oj6q4dp9lpx9/7mdP07l8fWveazGlH7DdMh/be7661145ad953afe9158d5fdd970f32/sub2-1631x1920.jpg)
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Kiichiro Adachi
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![sub3](//images.ctfassets.net/oj6q4dp9lpx9/18CcWfrtpcpYyVVSCI3lsy/05a2fc0a02bbee95b1f838916a1efb70/sub3.jpg)
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Maki Ohkojima 
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![sub4](//images.ctfassets.net/oj6q4dp9lpx9/3mKFQ2HIRCv0QlMwa39sE5/d078ef79e49bae48710243c63e362026/sub4.jpg)
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BIEN 
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![sub5](//images.ctfassets.net/oj6q4dp9lpx9/2m1DEwHeTGBfR2D6XNhCpU/ee685284a30911777c583a7c166bf912/sub5.jpg)
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BIRDMAN
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![sub7](//images.ctfassets.net/oj6q4dp9lpx9/5fa8SVx4AmAUtrtCHUCESF/4dcccb429b56ebe417ec2508d9afe8fc/sub7.jpg)
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Naohiro Hirata 
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▼ Learn more about Startbahn Cert.
[https://startbahn.jp/en/press-startbahncert-20200325/](https://startbahn.jp/en/press-startbahncert-20200325/)

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