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__2022年9月開催の「ムーンアートナイト下北沢」や世界遺産の高野山でのイベントに導入が決定__
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__スタートバーン株式会社（本社：東京都文京区、代表取締役：施井泰平、以下スタートバーン）と同社グループの株式会社アートビート（本社：東京都文京区、代表取締役：施井泰平、以下アートビート）は、NFT（非代替性トークン）のオフライン体験を実現するWebアプリ「FUN FAN NFT」をリリースいたします。アーティストやイベント主催者、店舗や施設など、さまざまな事業者はNFTを作成でき、来場者はQRコード* を通じて手軽にNFTを取得できます。「リアルな場で手軽に貰えるNFT」が新たなエンタメやマーケティング戦略を創出します。__
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![アートボード 1](//images.ctfassets.net/oj6q4dp9lpx9/4rWYCTG1Q4gFZb41uf6RmF/3695bc90bb83ffa0d85df046583acd08/_________________________1.png)
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__■ 「FUN FAN NFT」リリースの背景__
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スタートバーンは、ブロックチェーンひいてはNFTを活用して、アート作品の真正性・信頼性担保と価値継承を支えるインフラ「Startrail」を構築しています。アートビートは、メディア「Tokyo Art Beat」を通してアートファンやアートにこれから興味を持つ人など、世界各地の人々がアートの魅力に触れるきっかけ作りを行っています。2020年、スタートバーンはアートビートを同社グループに迎え、アート業界の活性化を目的としたエコシステムの構築を共に推進しています。
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現在、NFTおよびNFT付きデジタル作品は、通常オンラインマーケットプレイスから入手します。そして、ウォレットや仮想通貨の準備など、利用者側の準備コストがかかっておりました。この様な現状はNFTがアート業界の活性化を十分に果たしているとはいえず、「オンラインだけでなく、オフラインでのクリエイティブとの出会いもサポートできないか？」、「その上でNFTがもっと簡単に取得できないか？」という問いからWebアプリ「FUN FAN NFT」はスタートしました。クリエイティブな世界をより楽しめるインフラの一角としてこのサービスを提供し、さまざまなアーティストやイベント、店舗や施設などと生活者の出会いをサポートします。
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__■ 「FUN FAN NFT」の機能と特徴__
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アーティストやイベント主催者、店舗や施設など、さまざまな事業者はNFTを作成し、来場者にQRコードを通して提供できます。「リアルな場で手軽に貰えるNFT」が新たなエンタメやマーケティング戦略を創出します。
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__数万エディションのNFT付きデジタル作品を簡単に運用__
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デジタル作品が準備できたら、Webアプリ「FUN FAN NFT」からスマホひとつで簡単にNFTを作成できます。ブラウザ上で使用できるWebアプリなのでダウンロードは不要です。また、ブロックチェーンに関する知識や仮想通貨も必要ありません。NFTの希少性を左右するエディション数は、一点から数万点まで目的に応じて幅広く設定できます。スタートバーンが持つUI/UXデザインの蓄積とPolygonの活用により実現しました。NFTの受け取り用QRコードを印刷して現場に設置します。QRコード決済サービスのように、来場者がスマホでQRコードを読み取ることでNFTを獲得することできます。さらに今後は売買機能も追加予定です。
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__新たなエンタメ提供による効果的で継続的な集客__
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来場者は現場にあるQRコードを読み取ることでNFTを獲得できます。これまでオンラインでの取引を主としてきたNFTのイメージと反して、どんな人でも気軽に楽しめるオフラインの体験を促進します。人気アーティストやクリエイターとコラボにより、コレクションやSNSシェアしたくなる限定作品にNFTを付けて提供できます。また、スタンプラリーや宝探しなどのゲームやイベントとの親和性も高いです。ターゲット顧客に合わせたマーケティング施策により、新たな集客が期待できます。さらに今後は、NFTを獲得した来場者とのコミュニティ形成や、顧客ロイヤリティの向上など、継続的な顧客流入に繋がる機能アップグレードを予定しています。
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__作品の価値を守るデータを豊富に記録__
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「FUN FAN NFT」には、アートのためのブロックチェーンインフラ「Startrail」が導入されています。作品を登録しNFTを提供した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。NFTを作成する事業者に対して事前にKYC（顧客確認手続き）を行い、事業者名とイーサリアムブロックチェーン上のコントラクトアドレスを公開します。ブロックチェーンの性質上、データの削除・改ざん・複製はできません。サービス横断の長期的な二次流通管理を見据えた仕組みにより、事業者も来場者も安心してNFTの魅力を楽しむことができます。
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![FF top page 220901](//images.ctfassets.net/oj6q4dp9lpx9/5Gu4VJvnWLfdIEnIBm3zD3/c136ae8c5ece2cd1d0f82fedf9704729/FF_top_page_220901.jpeg)
「FUN FAN NFT」トップ画面イメージ
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__■ 「FUN FAN NFT」の導入事例__
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シモキタエリアの魅力を再発見できるアートフェスティバル「ムーンアートナイト下北沢」、世界遺産である高野山の周遊観光を促すプログラム「ナゾトキ文化財めぐり『天空の秘境と夢幻手稿』」での導入が決定しています。
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__「ムーンアートナイト下北沢」__
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シモキタエリアの魅力を再発見できるアートフェスティバル「ムーンアートナイト下北沢」では、NFT付きデジタル作品を集めるスタンプラリー企画を実施します。全48スポットの施設・店舗に設置されたQRコードを読み取ってNFT付きデジタル作品を無料で獲得できます。
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デジタル作品の制作には、国内外で高い人気を誇るクリプトアートプロジェクト「Metaani」（metaani.com）を迎え、各施設・店舗のロゴを掛け合わせたオリジナルデザインを用意します。街歩きを通じた5つ以上の作品獲得など、条件を満たした先着300名の方には、MetaaniによるNFT付き限定動画をプレゼントします。
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【 会期 】2022年9月10日（土） ～ 9月25日（日）
【 場所 】下北線路街、北澤八幡神社、シモキタエリアの施設や店舗など
【 主催 】下北沢商店連合会、小田急電鉄株式会社
【 共催・総合プロデュース 】スタートバーン株式会社
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▼ イベント特設サイト
[https://moonartnightfes.com/](https://moonartnightfes.com/)
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__「ナゾトキ文化財めぐり『天空の秘境と夢幻手稿（むげんしゅこう）』」__
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世界遺産である高野山の周遊観光を促す謎解きイベント「ナゾトキ文化財めぐり『天空の秘境と夢幻手稿（むげんしゅこう）』」は、購入したキットを手に奥之院や壇上伽藍をはじめとする高野山の文化財をめぐりながら、各所に仕掛けられた様々な謎を解き明かし、高野山の多様な魅力を楽しめる大人のための体験型プログラムです。
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謎解きの過程で訪れる複数のチェックポイントにQRコードが設置されており、イベント参加者はスマートフォンで「NFT文化財カード」を受け取ることができます。鑑賞した文化財を思い出として持ち帰るだけでなく、さらに深く知るきっかけをつくります。
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【 会期 】2022年9月1日（木） ～ 2023年3月31日（金）
【 場所 】高野山（和歌山県伊都郡高野町）
【 主催 】『天空の秘境と夢幻手稿』実行委員会（凸版印刷株式会社、南海電気鉄道株式会社、株式会社DMC高野山）
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▼ イベント特設サイト
[https://huntersvillage.jp/quest/koyasan_bl](https://huntersvillage.jp/quest/koyasan_bl)

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__■ 「FUN FAN NFT」とは__
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NFTのオフライン体験を実現するWebアプリです。アーティストやイベント主催者、店舗や施設など、さまざまな事業者はNFTを作成でき、来場者にQRコードを通して提供できます。「現場で貰えるNFT」が新たなエンタメ提供と効果的で継続的な集客を支えます。スタートバーンとアートビートが運営のもと、アートのためのブロックチェーンインフラ「Startrail」が活用されています。
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【 公式サイト 】[https://funfan-nft.com/lp](https://funfan-nft.com/lp)
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__■ スタートバーン株式会社__
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スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。アート作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
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【 公式サイト 】[https://startbahn.io/](https://startbahn.io/)
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__「Startrail」とは__
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スタートバーンが構築を先導する、アートのためのブロックチェーンインフラです。作品の信頼性と真正性の担保ひいては価値継承を支えることを目指しています。 Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
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【 公式サイト 】[https://startbahn.io/startrail](https://startbahn.io/startrail)
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__■ 株式会社アートビート__
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2004年創設のアートメディア「Tokyo Art Beat」を運営する会社です。Tokyo Art Beatは月間500件以上におよぶ日英バイリンガルの日本全国の展覧会情報と、最新アートニュースや展覧会レポート、アーティストインタビューなどで構成。YouTubeでは映像コンテンツも配信しています。アプリでは、人気イベント、最新ニュース、今いる場所から展覧会を探す周辺検索、美術館などの割引サービスの「ミューぽん」の機能を搭載し、10年以上にわたってお出かけアプリとして親しまれています。
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[https://www.tokyoartbeat.com/](https://www.tokyoartbeat.com/)
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■ 本プレスリリースに関するお問い合わせ先
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スタートバーン株式会社
広報担当：水野
pr@startbahn.jp

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* 「QRコード」は、株式会社デンソーウェーブの登録商標です。


アートボード 1

NFTのオフライン体験を実現するWebアプリ「FUN FAN NFT」をリリースし、生活者とクリエイティブとの出会いをサポートします。

__In line with traditional Japanese celebrations of the Moon, a new art festival will premiere giant public art installations, an NFT stamp rally with popular “Mettani” avatar, and much more.__
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__Startbahn, Inc. (Head office: Bunkyo-ku, Tokyo; President: Taihei Shii; hereinafter "Startbahn"), in cooperation with Odakyu Electric Railway Co., Ltd. (Head office: Shinjuku-ku, Tokyo; President: Koji Hoshino; hereinafter "Odakyu") and the Shimokitazawa Merchants Association, will hold the first Moon Art Night Shimokitazawa art festival under the theme of the Moon, from Saturday, September 10th to Sunday, September 25th, 2022 in Shimokitazawa, Tokyo. We are pleased to announce the unveiling of multiple installations from international and Japanese artists, including Luke Jerram’s Museum of the Moon and Amanda Parer’s Intrude public art sculptures. The festival also includes an NFT stamp rally of digital artworks and an array of limited menus served by local stores and facilities.__
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![MANS 0830 メインビジュアル-1](//images.ctfassets.net/oj6q4dp9lpx9/1lkWyrGZBAEogoulVda9Nt/ce102b8445069b4bc6e28c3ea4a569e8/MANS_0830_______________________________-1.png)
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Moon Art Night Shimokitazawa will feature several installations, including ones by international artists who will exhibit in Japan for the first time. A total of 56 local stores and facilities will participate in the festival, offering originally-designed stamp rallies and limited menu items created in collaboration with "Metaani," a popular 3D Japanese avatar. The festival is made to enhance Shimokitazawa’s as a hub of creativity and community engagement, through co-creation and collaborations between artists and local businesses. Visitors will be able to rediscover the charm of Shimokitazawa’s area by touring the neighborhood through exhibitions and giant public art installations, and participate in a special stamp rally of digital artworks and NFTs that can only be obtained on-site at the festival.
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__■ A large moon installation will light up "Shimokita Line Road Street," and several other exhibitions will open to the public__
![Luke Jerram 「Museum of the Moon」](//images.ctfassets.net/oj6q4dp9lpx9/7rvTyI1ah7GRmhczhzCZeS/6ad6f784cda81dd687eda334f074064f/Luke_Jerram____Museum_of_the_Moon___.jpg)
Luke Jerram, *Museum of the Moon* at TecArt, Rotterdam, 2017. 
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Artworks under the theme of the Moon will decorate the streets of Shimokitazawa. Museum of the Moon, a 7-meter-diameter installation by British artist Luke Jerram, based on NASA's moon photo, and Australian artist Amanda Parer’s Intrude (2014), an installation featuring large-scale rabbits, will appear throughout Shimokita Line Road Street, which features a large outdoor space. Parer’s Intrude installation will be displayed in the precincts of Kitazawa Hachiman-jinja Shrine, creating a fantastic projection for appreciating the works. Both works will appear before dusk and at night, and the works themselves will be lit up at night, so audiences can enjoy different atmospheres at different times of the day.
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![Amanda Parer ｢Intrude」](//images.ctfassets.net/oj6q4dp9lpx9/3hCjjrxignh5PFcR3axjSu/12cf343aee102436d2acdccd58540c3c/Amanda_Parer____Intrude___.jpeg)
Amanda Parer, *Intrude*, 2014. ©AXAS News
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Shimokitazawa Arts, an art gallery known for exhibiting artworks in line with Shimokitazawa’s natural style, will exhibit paintings by artist and  illustrator Yoshiko Hada. At “BONUS TRACK,” a shopping district with an abundance of outdoor space and unique stores, a video work under the theme of "Otsukimi", translated as “moon-viewing”, created by Kazuki Takakura will be projected outdoors. Visitors are invited to enjoy “BONUS TRACK”’s stores’ specialties while appreciating the artist’s work projected on the wall.
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In Startbahn’s SRR Project Space, we are pleased to announce two concurrent exhibitions under the theme of the Moon. In SRR Project Space’s main gallery, we are presenting perfect circle (2016), a sound and multimedia installation by Yoichi Kamimura, which was previously exhibited at Aomori Contemporary Art Centre. Kamimura recorded sea sounds during full moon and new moon wave tides at various locations throughout the world, and through his immersive sound and photography installation, visitors will be able to feel closer to the calming forces of nature under the moonlight. At SRR Project Space’s window gallery, we are presenting Counting Sheep, a video projection work by artist, illustrator, performer, and author Masanao Hirayama. His simplistic yet suggestive lines will sing in dialogue with the moonlight, providing a moment of contemplation for visitors. The window projection will only be opened on sunset evenings of sunny days. 
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In addition, the first SRR Artist Talk, part of our SRR Project Space’s public programs, will be held at Shimokita College with artist Amanda Parer.
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We are pleased to present the first SRR Artist Talk with Amanda Parer, on September 11th, from 5pm to 6pm at Shimokita College, located in front of SRR Project Space. All are welcome to attend this talk, with prior reservations required (see details below). The talk will introduce her Intrude installation and speak about the importance of natural elements in urban life. The talk will be conducted in English, and Japanese bilingual staff will be available for support.
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![スクリーンショット 2022-07-04 10.31.23](//images.ctfassets.net/oj6q4dp9lpx9/2GWt0vXYiwz2EhuTUedVh3/90e2c660045f123818b5f2e9183a0946/____________________________2022-07-04_10.31.23.png)
Amanda Parer, Courtesy of Parer Studio 
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__■ A total of 56 local stores and facilities will participate in Moon Art Night Shimokitazawa, offering an NFT stamp rally and limited menu items__
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As a new autumn tradition created together with the local community, Moon Art Night Shimokitazawa will actively involve the thriving Shimokitazawa’s stores, businesses, and facilities at a total of 56 locations, offering an NFT stamp rally of digital works and collaborative limited menus based on the festival’s theme. 
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The NFT stamp rally is a project to collect digital artworks at a total of 48 facilities and stores that represent Shimokitazawa’s culture and history, including “Honda Theatre” and “The Suzunari,” which have led the theater culture in the area, and “mona records,” a live music house known for representing independent music. By scanning QR codes posted at the stores and facilities, visitors will be led to the "FUN FAN NFT" web application, newly released by Startbahn and Art Beat. They will be able to acquire digital works with their attached NFTs for free. The digital artworks will vary but retain an original design that uses "Metaani," a popular Japanese 3D avatar, popular both in Japan and abroad, crossing and interacting with each participating store’s logo. The first 300 visitors who meet the requirements, including those who acquire five or more artworks through the Shimokitazawa neighborhood walk, will receive a limited-edition NFT videos by “Metaani.”
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![Metaaniコラボサンプル](//images.ctfassets.net/oj6q4dp9lpx9/31dymwcBV6SmKkt8rwVTPA/96765c9b8ae0024818ad12c049bfb242/Metaani___________________________.png)
Digital artwork by Metaani (image sample) 
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Other stores and facilities in the area will also present moon-themed products and projects, which will result in a variety of goods and performances, such as gourmet food, stationery, theater plays, and movies. For example, the manufacturing space "Shimokita FAB Co-saku Room" will hold a workshop to create original moon-shaped accessories by combining glass and ceramic pieces. In addition, Shimokitazawa Hospital, a center that supports foot health in the community, will hold a photo contest showcasing body parts with "月（moon)" in the kanji Chinese character (e.g., 膝（knee）, 大腿（thigh）, etc.), and winners will receive products. The collected photos will be used to create a mosaic artwork to be displayed at the main entrance of the hospital. The mosaic artwork will be displayed after September 22nd.
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__■ Outline of Moon Art Night Shimokitazawa__
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[Name] Moon Art Night Shimokitazawa
[Dates] September 10, 2022 (Sat) - September 25, 2022 (Sun)
The outdoor exhibition will be held in case of light rain, but cancelled in case of rain or strong wind. Any exhibition cancellation will be announced on Moon Art Night Shimokitazawa’s website and official Instagram page. 
[Venue] Shimokita Line Road Street, Kitazawa Hachiman-jinja Shrine, facilities and stores in Shimokita area, etc.
[Organized by] Odakyu Electric Railway Co., Ltd., Shimokitazawa Merchants Association
[Co-organized and produced by] Startbahn, Inc.
[Co-organized and cooperation] Samposha Corporation, Kitazawa Hachiman-jinja Shrine, GREENING co.,ltd.
[Art direction] Masashi Murakami ［㎡｜emuni］
[Construction] FUJI ART, INC.
[Sponsor]  Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture【Life with Art Grant】
[Website] [http://moonartnightfes.com/](http://moonartnightfes.com/)
The information in this press release is current as of the date of publication. Please check the website for the latest detailed information.
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__■ SRR Artist Talk with Amanda Parer__
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[Name] SRR Artist Talk: Amanda Parer
[Panelists] Amanda Parer, moderated by Sophie Mayuko Arni (editor and curator)
[Date and Time] September 11, 2022 (Sun), 17:00 - 18:00
[Venue] Shimokita College, 5 Chome-20-16 Daita, 155-0033, Setagaya-ku, Tokyo.
[Organized by] Startbahn, Inc.
[RSVP Reservation Email] If you would like to attend, please email pr@startbahn.jp or sophie@startbahn.jp to confirm your spot. Seating can accommodate up to 30 guests.
[Language] English. Japanese questions can be accommodated during the audience Q&A.
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__【 Summary of festival 】__
![Screen Shot 2022-08-30 at 18.53.55](//images.ctfassets.net/oj6q4dp9lpx9/7iJl5H5c3csztuP385EFLJ/919f91e78f3c16084616136b3f97d188/Screen_Shot_2022-08-30_at_18.53.55.png)
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__② Participating Stores in the NFT Stamp Rally (48 Stores in Total)__
(In no particular order)
"Geki" Sho-gekijo／BONUS TRACK／K2／mona records／OFF･OFF Theatre／SHIMOKITA COLLEGE／COUNTER CLUB／The Suzunari／Theatre 711／Shimokita Ekiue／Shimokita Engei／MUSTARD HOTEL SHIMOKITAZAWA／reload／Ekimae Gekijo／Shimokitasenrogai Akichi／Shimokitazawa Chikamatsu／Chikadika／Shimokitazawa MOSAiC／Shimokitazawa SHELTER／Shimokitazawa WAVER／Shimokitazawa Shangri-La／Shimokitazawa THREE／Shimokitazawa BASEMENTBAR／Sho-gekijo Rakuen／Sho-gekijo B1／Horahora／Honda Gekijo
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For more information on the NFT stamp rally's activations at the participating stores and facilities, please refer to the Japanese version of this press release.
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__【 Press Event 】__
Odakyu Corporation and Startbahn will hold a press event on September 9th, 2022, a day ahead of the opening of Moon Art Night Festival Shimokitazawa. If you are a press representative interested in covering the event, please submit your request by 18:00 on Wednesday, September 7, 2022.
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[Date and time] Friday, September 9, 18:30-21:00
Explanation of the purpose of the project and an overview of the contents will be given by 19:40. 
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[Venue] Akichi in Shimokita Line Street (Location: 2-33-12 Kitazawa, Setagaya-ku, Tokyo)
* Registration will begin at 18:00 (location details are provided in the reference material of this invitation).
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[Schedule] 
(18:30-19:40) Overview of this project, introduction of artworks 
Overview / Q&A
Takashi Hashimoto, Manager, Area Business Creation Department, City Planning Division, Odakyu Electric Railway Co., Ltd.
Taihei Shii, CEO, Startbahn, Inc.
Masayasu Kashiwa, President, Shimokitazawa Merchants Association
Amanda Parer, artist of the rabbit balloon art "Intrude"
Photography session of artworks and public art installations
Demonstration for NFT stamp rally with digital art at The Suzunari
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(20:00-21:00) Viewing of Intrude, by Amanda Parer, rabbit balloon art @ Kitazawa Hachiman-jinja Shrine
Walk from The Suzunari to Kitazawa Hachiman-jinja Shrine (approx. 12 min, 900 m)
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[Requests]
Please take your temperature and disinfect your skin at the reception desk, and wear a mask when conducting interviews.
No parking is available. Please come by public transportation.
In case of inclement weather, we will inform you of the cancellation by noon on the day of the event.
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Inquiries regarding the press event should be directed to: 
Ikeda, Taniuchi. Public Relations and Environment Department, Odakyu Corporation
Phone: 03-3349-2290 Same-day emergency: 090-2560-4471 / 080-8779-5881

Thiết kế chưa có tên (1)

Startbahn Co-Organizes “Moon Art Night Shimokitazawa”, a New Art Festival for Shimokitazawa’s Community from September 10th to 25th 

__TOKYO - Startbahn, Inc. (Headquartered in Tokyo; hereinafter "Startbahn"), the company responsible for building Startrail, a blockchain infrastructure for creative industries, has announced the name change as part of an on-going rebranding effort.__
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![CERT-to-STB Port (1)](//images.ctfassets.net/oj6q4dp9lpx9/3QX6KR8P3XGa6hnjEhliyE/def6b5c31d695be1ecd7124761d7a4e2/CERT-to-STB_Port__1_.gif)
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__■ Overview and background of the rebranding__
Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works in the art and creative industries. In addition, we also provide “Startbahn Cert.”, a suite of products that are built upon Startrail.
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Due to the globalization of art distribution, the increase in online sales during the COVID-19 pandemic, and the increase in the number of young collectors attracted to new technology such as NFTs, many art entities have been using Startbahn Cert. to ensure the value of artworks and their long-term archival records.
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Under this rebranding effort, the “Startbahn Cert.” name, design, and brand will be further streamlined under the Startrail brand as Startrail PORT. As the name implies, the “PORT” in Startrail PORT highlights our vision for this product to play a vital role in facilitating and meeting the dynamic needs in blockchain infrastructure in the space.
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![EN Startrail PORT](//images.ctfassets.net/oj6q4dp9lpx9/4VVsiv2v6PuzfByTSUIo0I/652eca014d791ea6fa6ce725485da951/EN_Startrail_PORT.jpg)
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New logo for Startrail PORT, updated logo for Startrail, and updated logotype for Startbahn.
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![EN Startrail + Startbahn](//images.ctfassets.net/oj6q4dp9lpx9/5HxYAoQkE4eY81iHEBk5B0/27c7d9878111f9a836b00ffb595d07f8/EN_Startrail___Startbahn.jpg)
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__■ Changes due to the rebranding__
Up till now, “Cert.” has been the name of our digital certificate of authenticity with its information stored in the NFT "Startrail Registry Record (SRR)", issued on Startrail.. With this rebranding, the name SRR will replace "Cert." in order to simplify and reinforce the brand of Startail-issued NFTs. 
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In line with this change, the NFC tag – which is designed to prevent any discrepancy between the distribution of a physical work, such as a painting or sculpture, and its information recorded in its NFT on Startrail – will be redesigned with the new "Startrail PORT" logo. Since there will be no change in the functionality itself, the previous designed tags that have already been purchased and issued can still be used as before.
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Beginning August 17, 2022, we’ll be updating the name and design across our products and services, and expect to complete the roll out. 
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![EN NFC tag](//images.ctfassets.net/oj6q4dp9lpx9/5fhknJkcXEJPe26VLzVO4/a7e4fe6312e836c34d00be86b8c674fe/EN_NFC_tag.jpg)
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__▼ More about the design concepts related to Startrail, such as logos and products design__
[https://medium.com/@startbahn/starbahn-streamlines-the-startrail-brand-an-in-depth-interview-about-art-design-and-user-1044843b633a](https://medium.com/@startbahn/starbahn-streamlines-the-startrail-brand-an-in-depth-interview-about-art-design-and-user-1044843b633a)
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__■ About Startbahn__
Startbahn is a leading Japanese art company aiming to enrich society by providing blockchain technology to empower artists and the greater creative industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and IP content holders, amongst others.
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[https://startbahn.io](https://startbahn.io)
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__About Startrail__
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations.
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[https://startrail.io/](https://startrail.io/)
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__About Startrail PORT__
Startrail PORT consists of a product suite of a dashboard, API, and NFC tag to make it easier to issue and manage NFTs on Startrail. Issuers involved in the distribution and management of works and content can issue and transfer through Startrail PORT – while owners can seamlessly access their digitized collections with their works' information stored and recorded securely on the blockchain. 


CERT-to-STB Port (1)

Startbahn Cert. to Rebrand as Startrail PORT to  Further Streamline Startrail, a Blockchain Infrastructure for  the Art and Creative Industries

__海外アーティストのLuke Jerramや、BONUS TRACK、北澤八幡神社などの参加が決定__
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スタートバーン株式会社（本社：東京都文京区　代表取締役：施井泰平、以下スタートバーン）は、小田急電鉄株式会社（本社：東京都新宿区 社長：星野晃司、以下小田急電鉄）と、同社が開発を推進してきた「下北線路街」を中心に、NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。下北沢エリアの飲食店やアパレルショップ、劇場や映画館など、様々な店舗や施設を引き入れながら、アートに限らず幅広いカルチャーとクリエイティブの魅力が触れ合う機会を提供します。参加する店舗や施設、アーティストやクリエイター、展示や催し企画などを募集します。既に、Amanda Parer（アマンダ・パーラー）やLuke Jerram（ルーク・ジェラム）などの海外を拠点に活動するアーティストの参加が決定しました。
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![下北芸術祭 OGP 0713](//images.ctfassets.net/oj6q4dp9lpx9/4cuXk7S3j6VG2UvOktB0nR/86c0bc33b568992e16cc85028e4092d6/________________OGP_0713.jpg)
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スタートバーンは、ブロックチェーンひいてはNFTを活用して、アート作品の真正性・信頼性担保と価値継承を支えるインフラ「Startrail」を構築しています。5月28日には、小田急電鉄が開発を推進してきた「下北線路街」にて、アートスペース「SRR Project Space」を開廊し、日本と海外、アートとテクノロジーをつなぎ、新しい領域での活動を志すアートプレイヤーの活動を支えています。
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2022年9⽉10⽇（土）〜9月25日（日）、スタートバーンは、下北線路街の周辺エリアにて、NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。「月」という共通のテーマを軸に、飲食店やアパレルショップ、劇場や映画館など、様々な店舗や施設が参加し、アートに限らず幅広いカルチャーやクリエイティブの魅力が触れ合う機会を提供します。
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参加する店舗や施設、アーティストやクリエイター、展示や催し企画などを募集します。既に、下北線路街 空き地や北澤八幡神社などを会場として、Amanda Parer（アマンダ・パーラー）やLuke Jerram（ルーク・ジェラム）などの海外を拠点に活動するアーティスト、およびBONUS TRACKや北澤八幡神社などを含む下北線路街の周辺エリアの参加が決定しています。
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また「ムーンアートナイト下北沢」は、NFTをはじめとした新たな動向と社会をつなぎ、また日本国外のプレイヤーを巻き込みながら、シモキタカルチャーと海外のアートシーンをつなぐ架け橋としての活動するべく、2022年以降も継続的な開催を見込んでいます。
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__■ 「ムーンアートナイト下北沢」コンセプト__
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下北沢は、「世界で最もクールな街」「個性的な街」として知られ、コミュニティ主体で新しい街のあり方を追求しています。そんな懐古的かつ進歩的というアンビバレントさを持つ下北沢の街を舞台に選びました。
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本アートフェスティバルのテーマである「月」は、平安時代に和歌に詠まれるなど、古来より人々に親しまれてきた対象であると同時に、宇宙旅行や月面都市などの未来を想わせるモチーフでもあり、この多面性は下北沢の様相との近しさを感じさせます。
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深淵な「月」の世界観との共存により、多彩な「下北沢の街」の新たな魅力を発信・発見することを目的に、アートやクリエイティブのための革新的な技術と触れ合う機会を提供します。
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__■ NFTの活用方法__
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「ムーンアートナイト下北沢」に参加するアーティスト、店舗や施設は、独自のデジタル作品にNFTを発行して来場者に提供できます。アーティストからは作品展示の来観証明として、店舗や施設からは来店・注文時のノベルティとして、限定エディションで提供されることを想定しています。店舗や施設によって提供されるデジタル作品の制作は、参加アーティストやクリエイターとのコラボレーションを予定しています。また「ムーンアートナイト下北沢」では、宝探しやスタンプラリーのようにNFTを楽しめる企画を予定しています。
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__■ 参加アーティスト__
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__Amanda Parer（アマンダ・パーラー）__
オーストラリア、タスマニアを拠点とするアーティスト。インスタレーション作品を主に制作し世界各国約300の都市で作品を展示する。日本における作品展示は本アートフェスティバルが初。
![Amanda Parer](//images.ctfassets.net/oj6q4dp9lpx9/2ERHsbZIA7qJdba4xnK82b/e4f7a785e15dd8cc227d3e3de2a6024f/Amanda_Parer.png)
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![Intrude Classix - Sydney Australia 2](//images.ctfassets.net/oj6q4dp9lpx9/45HYqucExbPcHFZgRLsgfB/bf9c624c1ef7396bc08a405fd81cb55a/Intrude_Classix_-_Sydney_Australia_2.jpeg)
*Amanda Parer ｢Intrude」*
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__作品コンセプト__
1788年、白人入植者によってオーストラリアに持ち込まれて以来、ウサギはオーストラリアの繊細な生態系に大きな破壊をもたらしています。Parerは私たちが子供の頃に見たおとぎ話の牧歌的でかわいらしいウサギと、深刻な環境破壊を引きおこすウサギの相反するイメージを表現しています。作品「Intrude」はかわいらしいイメージと強い視覚的ユーモアを意図的に融合させ観客を作品の中に誘い込み、作品の根底にあるより深刻な環境メッセージを見せつけているのです。その大きさは、「部屋の中の象」、つまり、私たちが自然界に与える影響のように、大きくて目につきやすいにもかかわらず、無視され続けている問題を表しています。
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Parer Studio公式ウェブサイト：[https://parerstudio.com/](https://parerstudio.com/)  インスタグラム：@parerstudio
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__Luke Jerram（ルーク・ジェラム）__
彫刻、ライブ・アート、インスタレーションなど多岐にわたる表現方法で、国際的に活躍する英西部ブリストル在住のヴィジュアル・アーティスト。代表的な作品の一つに「Museum of the Moon（ミュージアム・オブ・ザ・ムーン）」が挙げられる。
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![Luke Jerram and Museum of the Moon 2](//images.ctfassets.net/oj6q4dp9lpx9/Z4X47Y3GsrcrGuQWEhiAh/1cb576d1f3d31bf1f69e2bfafce98930/Luke_Jerram_and_Museum_of_the_Moon_2.jpg)
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![Luke Jerram 「Museum of the Moon」](//images.ctfassets.net/oj6q4dp9lpx9/226T1cZMDiHjjy4Yi6YEZ2/e0e2f2fcd38c46327f3faaacbc0dce57/Luke_Jerram____Museum_of_the_Moon___.jpg)
*Luke Jerram 「Museum of the Moon」*
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__作品コンセプト__
月は人類の歴史が始まって以来、いち惑星という存在であるだけでなく、宗教的象徴、タイムキーパー、カレンダー、夜間航行の補助など様々な役割を担っています。Museum of the Moonの月のバルーンは、世界各地の観客が持つ月に対する信念や理解と呼応し、新たな月の解釈やインスピレーションを与えています。
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Luke Jerram公式ウェブサイト：[https://www.lukejerram.com/](https://www.lukejerram.com/)　インスタグラム：＠lukejerramartist
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__■ 参加施設・店舗__
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下北線路街 空き地　（Amanda ParerとLuke Jerramの作品展示）
SRR Project Space（スタートバーン運営アートスペース）
BONUS TRACK　（催し開催）
北澤八幡神社　（Amanda Parerの作品展示）
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__■ 企画概要__
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【 名称 】ムーンアートナイト下北沢
【 会期 】2022年9⽉10⽇（土）〜 9月25日（日）
【 時間 】 15:00 〜 22:00（予定）
【 会場 】 「下北線路街」を中心としたエリア（東北沢駅・下北沢駅・世田谷代田駅の周辺）
【 主催 】 小田急電鉄株式会社
【 共催・総合プロデュース 】スタートバーン株式会社 
【 共催 】 下北沢商店連合会
【 協力 】 株式会社散歩社、北澤八幡神社　
【 アートディレクション 】 村上雅士［㎡｜emuni］
【 ウェブサイト 】 [http://moonartnightfes.com/](http://moonartnightfes.com/)
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__■ 参加募集__
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「ムーンアートナイト下北沢」は、参加するアーティストやクリエイター、店舗や施設を募集しています。参加をご検討中の方は、お気軽にお問い合せください。主な参加方法の概要は下記のようなものが想定されますが、具体的な内容については個別にご相談させていただきます。8月15日までに参加が決定した場合には、会場マップに掲載いたします。
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__アーティストやクリエイター__
イベントに合わせた自主企画の開催
参加店舗や施設が来場者に提供するNFT付きデジタル作品の制作コラボレーション
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__店舗や施設__
作品の展示やワークショップ、その他イベントの実施
「月」をテーマにしたコラボレーション商品・メニューの提供
参加アーティストやクリエイターとのコラボレーションによってデジタル作品を制作し、NFTを付けて来場者へ提供
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__パートナー企業・団体__
イベントへの協賛・協力
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__【 応募方法 】__
下記の問い合わせフォームから応募いただけます。
[https://forms.gle/TdKD9WuzRQcZMHd18](https://forms.gle/TdKD9WuzRQcZMHd18)
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__■ 下北線路街__
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小田急電鉄が開発を推進してきた「下北線路街」は、小田急線の東北沢駅、下北沢駅、世田谷代田駅の3駅を地下化したことにより新たに創出された鉄道跡地約1.7kmにわたる開発エリアの名称です。2019年9月に「下北線路街」として開発コンセプト等を公表し、支援型開発というスタイルのもと、全13エリアの整備を進めてきました。先般、下北沢駅南西口の「NANSEI PLUS」の完成によって、5月28日（土）に全面開業を迎えました。下北線路街の新たなスタートを切り、小田急電鉄は、今後も地域に深く入り込み地域と歩むまちづくりを推進していきます。
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下北線路街公式サイト： [https://senrogai.com/](https://senrogai.com/)
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__■ スタートバーン株式会社と「Startrail（スタートレイル）」について__
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スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
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Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
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スタートバーン公式サイト：[https://startbahn.io](https://startbahn.io)
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__■ 本プレスリリースに関するお問い合わせ先__
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スタートバーン株式会社
広報担当：水野
pr@startbahn.jp
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本アートフェスティバルでは、会期中のメディア取材も個別でお受けいたします。
取材を希望されるメディア関係者の方は、上記連絡先までご一報ください。
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※本ニュースリリースに記載の内容は、発表日現在のものです。最新の情報は、特設ウェブサイト（[http://moonartnightfes.com/](http://moonartnightfes.com/)）をご確認ください。


下北芸術祭 OGP 0713

スタートバーンは、小田急電鉄が開発したみんなでつくる新しい街「下北線路街」で NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。

__Startbahn is releasing an updated version of the Whitepaper for Startrail, the Startbahn-operated blockchain infrastructure for art and creative industries. Since the release of the original whitepaper in 2019, Startrail has grown to support the art and creative industries by providing sustainable and reliable blockchain infrastructure. The updated whitepaper expands upon the current Startrail design and dives deeper into our technical approach.__ 
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__In the future, we plan to continuously update Startrail’s roadmap, including discussions on Startrail DAO, open-sourcing our smart contracts, and updates on Startrail-related products.__
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![OG image](//images.ctfassets.net/oj6q4dp9lpx9/7KnU97NrMwgw5FdI8Tmlfr/30ab81621a4322d172f87adf3c9db969/OG_image.png)
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Click here to download the latest version of the Whitepaper for Startrail:
[https://startrail.io](https://startrail.io)
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__About Startbahn__ - [https://startbahn.jp/en/](https://startbahn.jp/en/)
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. Startbahn also provides web application, API, and NFC tags to make it easier to utilize Startrail. Each NFT issued on Startrail can be paired with an NFC tag attached to the physical artwork, strengthening the proof of authenticity. Startrail is currently already in use by major galleries, art fairs, collectors, artists, arts colleges, and foundations. Startbahn raised US$10 Million in Series B Funding in 2021 from Miyako Capital Corporation, University of Tokyo Edge Capital Partners (UTEC), and several other investors supported the round to accelerate Startbahn’s expansion of infrastructure for its provenance blockchain and interoperable NFTs.
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__About Startrail__ - [https://startbahn.io/startrail](https://startbahn.io/startrail)
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works and supports the long-term inheritance of their value. NFT issued on Startrail permanently records a wealth of data that protects the value of your work, including information on the NFT issuer and a comprehensive history of the work's provenance. Also, it seamlessly manages a collection of works across services, by setting Terms & Conditions for secondary distribution and use of works in advance. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. It can be issued for a variety of art forms, including along with physical works such as paintings, sculptures, and installations, and digital works based on data such as images, video, and audio.


OG image

Startbahn updates its Whitepaper for Startrail, the Blockchain Infrastructure for the Creative Industries

__Taihei Shii, CEO and Founder of Startbahn, Inc., will speak at the upcoming NFT.NYC conference in New York City, on a panel with Kosuke Fujitaka, Co-Founder, NY Art Beat and Tokyo Art Beat, moderated by Yayoi Shionoiri, Art Lawyer, Executive Director of Chris Burden Estate and Nancy Rubins Studio, and 
Outside Board Director to Startbahn. Entitled “The NFT Landscape in Japan,” the panel talk will cover the latest applications of NFT and blockchain technology to the creative industries in Japan, with exciting case studies from Startbahn, Japan’s leading NFT art company. Alongside Infinite Objects and NowHere Gallery, Startbahn is also co-organizing “Women of the World”, an exhibition event in New York to celebrate NFT.NYC and connect with the local art and technology communities.__
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![NFT NYC ](//images.ctfassets.net/oj6q4dp9lpx9/7JV51nbKRt5TY51cU0ULgA/30f5bf6bfe4519926f4f3cab42f38597/Thie____t_ke_____chu__a_co___te__n__1_.png)
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NEW YORK - Startbahn and Tokyo Art Beat’s leadership team have been invited to speak at the world’s leading NFT conference, NFT.NYC, taking place this June 20th to 23rd, 2022. Focusing on the current NFT landscape in Japan, the panel discussion will give a glimpse into the effects and potential of blockchain technology on the thriving and world-famous Japanese creative industries, from fashion, anime, and fine art.
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Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works in the art and creative industries. Startbahn has worked on cutting-edge fashion exhibition projects supported by the Ministry of Economy, Trade and Industry in Japan, in conjunction with many top designers, including ANREALAGE and TOMO KOIZUMI. Startbahn has also collaborated with key players of the Japanese contemporary art world, including world-renowned artists such as Ryoji Ikeda and private collections such as the Taguchi Art Collection, in addition to Shueisha, Japan’s leading manga publishing house, famous for publishing Naruto and OnePiece, amongst other titles.
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In parallel to the panel discussion, Startbahn is co-organizing a pop-up exhibition at NowHere Gallery in SoHo, dedicated to showcasing works by female NFT artists. While the gallery acts as a multipurpose hub for New York City-based Japanese creators from across all disciplines, “Women of the World” is dedicated to showcasing the vast array of works from female artists working with NFTs around the world, weighted by population data by continent. “As Startbahn expands its footprint globally, we’re thrilled to celebrate our inaugural participation in NFT.NYC by collaborating with globally-minded art and technology colleagues, Infinite Objects and NowHere Gallery, and to highlight diverse voices working in the NFT space,” said Taihei Shii, CEO of Startbahn.  
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__■ NFT.NYC Conference__
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On June 21, 2022, Tahei Shii (Founder and CEO of Startbahn), Kosuke Fujitaka (Co-Founder, NY Art Beat and Tokyo Art Beat), and Mike Sunda (Co-Founder, MD & Strategy Director of PUSH Japan) will participate in a panel moderated by Yayoi Shionoiri (Art Lawyer, Executive Director of Chris Burden Estate and Nancy Rubins Studio, and Outside Board Director to Startbahn) within the Art Track around 3:45 pm EST at the Marriott Marquis (6th Floor, Broadway) in Times Square for NFT.NYC. The conversation will explore new applications of NFT and blockchain technology for creative industries in Japan, and delve into the cultural importance of Japan within the broader NFT discourse. 
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NFT.NYC is the largest and leading NFT Conference in the world. Founded in 2018, the latest iteration of the conference will take place in Times Square from June 20-23, 2022. Other speakers taking the stage during the three-day conference include Refik Anadol (Artist), Matthew Dweck (Doodle Labs), Liz Bacelar (Estée Lauder Companies), David Pakman (CoinFund), Matthew Iles (Sotheby’s Metaverse), Larry Dvoskin (Grammy-nominated producer and songwriter), Yang Adija (WarnerMedia Sports), Jacqui Bransky (Universal Music Group), Kamila Klimek (Google), and Ryan Wyatt (Polygon Studios).
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__Panel Information:__
Title: The NFT Landscape in Japan
Day: Tuesday, June 21, 2022
Time: 4:05 PM 
Format: 25 min Panel
Location: Coinbase Theater at Marriott Marquis (6th Floor, Broadway)
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__■ Parallel Pop-Up Exhibition: Women of the World__
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On the occasion of NFT.NYC, Infinite Objects, NowHere Gallery, and Startbahn are pleased to present an exhibition and satellite event highlighting women artists working with NFTs from around the world.  Roxy Fata, COO of Infinite Objects, notes, “we are thrilled to be collaborating with Startbahn, Studio As We Are, NowHere Gallery NYC and Indie Village to shine a light on the incredible community of women-identifying NFT artists from all around the world,” adding that “it’s so important to recognize the women ushering in the new wave of digital art and we couldn’t be happier to be giving them a platform to do so.”
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Featuring both emerging and established artists based on the global population breakdown per continent, the exhibition highlights a strength in global numbers. Asia, for example, makes up 60% of the world's population, which equates to roughly 76 featured artists in the show, followed by Africa making up 18% of the world's population, which equates to 26 featured artists; Europe is 10% and so on. Curated by Studio As We Are, the artists featured in the exhibition include [Maliha Abidi](https://www.instagram.com/maliha_z_art/?hl=en), [Ayesha Mubarak Ali](https://www.instagram.com/ayeshamali.art/?hl=en), [Sam Cannon](https://www.instagram.com/samcannon/?hl=en), [Lethabo Huma](https://www.instagram.com/lethabohuma_art/?hl=en), and [Sabrina Ratté](https://www.instagram.com/sabrina_ratte/?hl=en). Additionally, the artists [June Ni](https://theartling.com/en/artists/june-ni/), [Sumali Piyatissa](https://theartling.com/en/artists/sumali-piyatissa/), and [Viet Ha Tran](https://theartling.com/en/artists/viet-ha-tran/) will showcase their latest works included in The Artling’s new NFT Collection, powered by Startbahn’s Startrail. All works on view will be displayed in Infinite Objects’ signature Video Print frames which allow digital and video art to be beautifully presented in a physical object. The exhibition encourages visitors to come and discover the limitless, curious and creative women of the world who make NFTs.
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Exhibition Information:
Opening day and time: Wednesday June 22nd, 2022 5pm - 8pm
Dates: June 22 - 25, 2022
Venue: NowHere Gallery, 40 Wooster Street First Floor, New York, NY 10013, United States
Gallery opening hours: 11am - 6pm
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__About Taihei Shii__
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Taihei Shii is the Founder and CEO of Startbahn. After growing up in the US, Shii returned to Japan and graduated from the Department of Oil Painting at Tama Art University. His artistic practice centered on Art in the Internet Age and his works were exhibited at various galleries and museums in Japan, including the Hiroshima City Museum of Contemporary Art and Mori Arts Center Gallery in Tokyo. While pursuing his postgraduate degree from the Graduate School of Interdisciplinary Information Studies at the University of Tokyo, he started to conceptualize Startbahn in 2006 and earned patents for his applications of blockchain technology in Japan and the US. In addition to his role as Founder and CEO of Startbahn, he teaches at Tokyo University of the Arts and is often asked to speak on the topic of blockchain and art at various events and conferences throughout Japan and globally.  
[https://taihei.org/ ](https://taihei.org/)
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__■ About Kosuke Fujitaka__
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Born in Osaka, 1978. Graduated with a BA in Economics from the University of Tokyo. Co-founded Tokyo Art Beat in 2004 with Paul Baron and Olivier Thereaux. In 2008 he moved to New York and launched NY Art Beat. Since 2014, works for SmartNews as US Media Business Development. He thinks that art leveraged by IT, wine and beer can make the world a better place.
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__■ About Yayoi Shionoiri__
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Yayoi Shionoiri serves as Executive Director to the Estate of Chris Burden and the Studio of Nancy Rubins. She also serves as U.S. Alliance Partner to City Lights Law, a Japanese law firm that represents creators, innovators, and artists; as an Outside Board Director to Startbahn; as Legal Advisor to KLKTN, a music and manga NFT start-up; and as an Advisory Panelist to the Serpentine Gallery’s Legal Lab. In the past, Yayoi has worked at Artsy, the Guggenheim, and Takashi Murakami’s studio. She is a self-declared NFT noob.
Instagram: [@yayoi_shionoiri](https://www.instagram.com/yayoi_shionoiri/)
LinkedIn: [linkedin.com/in/yayoishionoiri/ ](https://www.linkedin.com/in/yayoishionoiri/)
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__■ About Startbahn, Inc. and Startrail__
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and those involved in art and creative industries around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, ecommerce platforms, art fairs, collectors, artists, and foundations. 
[https://startbahn.io](https://startbahn.io)
[https://startrail.io/](https://startrail.io/)
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__■ About Infinite Objects__
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Founded in 2019, Infinite Objects creates Video Prints that are permanent physical expressions for digital content. Named as Time Magazine’s Best Inventions of 2021, Infinite Objects was part of the early NFT boom when partnering with top-selling artist Beeple in December 2020, 18-year-old FEWOCiOUS, a.k.a. Victor Langlois --  the youngest to ever sell at Christie’s and for $2.16 million, Art Blocks founder and generative art visionary, Erick Calderon, and work closely with Dapper Labs, one of the most revolutionary companies in the NFT space. Participating investors in Infinite Objects include Courtside VC, Serena Ventures, Fuel Capital, Advancit Capital, Betaworks, Brooklyn Bridge Ventures, GFR Fund, Dapper Labs, Kevin Durant and Rich Kleiman, co-founders at Thirty Five Ventures, Genies, Sound Ventures, and more. Artist, Ryan Wilson is also an angel investor in the company, along with fellow creators FEWOCiOUS, Scott Belsky and Shawn Mendes.
[https://infiniteobjects.com/](https://infiniteobjects.com/)
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__■ About NowHere Gallery__
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NowHere is a multipurpose hub for New York City-based Japanese creators across all disciplines, existing to help emerging talent explore their maximum potential by providing them with the means to showcase their practice and expand their network. By facilitating new art from a Japanese perspective, NowHere hopes to give back to the inspiration which drew the artists to New York. In July 2022, NowHere will present exonemo’s “Metaverse Petshop,” following a blockbuster “Beta” run at NADA New York.
[https://nowhere-nyc.com/](https://nowhere-nyc.com/)
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__■ For more information on this release:__
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Startbahn Inc. PR 
Liz Luna, Sophie Mayuko Arni
liz@startbahn.io, sophie@startbahn.io 


NFT NYC 

Startbahn and Tokyo Art Beat Leadership to Speak at NFT.NYC 2022

__Startbahn, Inc. has launched an NFT Project with CyberAgent, Inc. to produce a digital twin of supermodel Ai Tominaga, the first official 3DCG model for the Digital Twin Label. The model is wearing TOMO KOIZUMI, the world-renowned fashion brand known for their iconic kaleidoscopic palettes and extravagant designs. The NFT project concept theme is Light of Life, and the work will be sold globally as an NFT artwork. It will be available for purchase on OpenSea around the summer of 2022.__
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![NFT HK KV FIX](//images.ctfassets.net/oj6q4dp9lpx9/7fOhQmzbsl6CnlEFfoUiQx/a3d348de37171e5d0ad748cb5fcdd441/NFT_HK_KV_FIX.jpg)
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__■ Background__
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There has been a boom in NFT art over the past year, and the digital space is rapidly expanding to become a new venue for artists to explore their creativity. In the fashion industry, sales in the metaverse are expected to be one potential solution to counter mass production, consumption, and disposal.
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Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works in the art and creative industries. Startbahn has worked on cutting-edge fashion exhibition projects supported by the Ministry of Economy, Trade and Industry in Japan, in conjunction with many top artists and designers. In this new work, Startbahn is delighted to be working with renowned fashion designer Tomo Koizumi, whose eponymous label "TOMO KOIZUMI" is known for colorful, voluminous silhouettes. Along with Ai Tominaga, global celebrities such as Bella Hadid, Emily Ratajkowski, Joan Smalls and Gwendoline Christie have walked for Koizumi, and he has dressed the likes of Lady Gaga and Miley Cyrus, to name a few.
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CyberAgent launched "Digital Twin Label," a service for casting celebrity digital twins, in August 2021. Since then, CyberAgent has created and managed official 3DCG models that serve as alternative digital selves for celebrities, supporting the promotion of celebrity activities in the metaverse. Together with CyberAgent, Startbahn is working on expanding the opportunities for digital twins in the digital space - touching upon all aspects of creative innovation across art, advertising, and entertainment.
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__■ Outline__
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Startbahn has launched this NFT project to explore new business opportunities that seek to push forward the digital transformation of the fashion industry in new and exciting ways. In the traditional apparel manufacturing process, scrap materials and other waste are generated when samples are created. In response to the apparel industry's sustainability challenges, a new digital production process — one in which the garments are digitally designed, presented, and manufactured with sales forecasts based on customer response — will enable more efficient distribution and decreased waste. In addition, the digital production process is expected to diversify sales and expand business opportunities, for example, by developing derivative works such as NFT art.
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__■ NFT Project__
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Rendered and reborn as a digital twin, Digital Twin Label has faithfully recreated supermodel Ai Tominaga for this NFT. A rhythmic luminescence emanates from the digital twin Ai Tominaga, breathing a whole new life to this digital being. Together with the floral in nature and playful TOMO KOIZUMI piece, Ai Tominaga’s digital twin captures this “light of life” expression, suspended and radiating in perpetuity.
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This NFT artwork will be released and available for purchase on OpenSea in Summer 2022.
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__■ Technology Overview__
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Ai Tominaga's digital twin was created by a sophisticated scanning system owned by CyberAgent's Digital Twin Label. CyberHuman Productions, a CyberAgent subsidiary company that specializes in photogrammetry technology and 3DCG production, supervised the 3DCG model along with professional hairstylists and makeup artists. Meanwhile, the digital outfit was created in collaboration with Tomo Koizumi and Startbahn, with the material texture of the fabric simulated and expressed in great detail in 3DCG. A dynamic backdrop of endless space, drifting particles, and reflected luminescence completes the overall art piece.
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CyberAgent is also engaged in creating a safe and healthy market in the digital space; leading research initiatives in deepfake detection with its AI Lab. Together with Startbahn, CyberAgent is committed to implementing innovative technology that enables new value creation in art and fashion through the use of digital twins and NFTs.
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__■ About TOMO KOIZUMI__
![tomo koizumi](//images.ctfassets.net/oj6q4dp9lpx9/118fwltIOmOjMGl6WlOFL3/1566499f82c5eb68b9c9cf9d63858a79/tomo_koizumi.jpeg)
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TOMO KOIZUMI is one of Japan's leading young designers and has been called a “breakout star” by The Business of Fashion. He has been selected as one of the 500 most powerful figures of the fashion industry by BoF500. Born in Japan in 1988, Koizumi studied arts at the National Chiba University, during which time he launched his namesake brand, and graduated in 2012. While working as a costume designer, Lady Gaga wore one of his designs on a visit to Tokyo in 2016. He debuted TOMO KOIZUMI at the Autumn/Winter 2019 shows in New York, attracting international recognition and acclaim. In 2020, he was one of the winners of the LVMH Prize. Koizumi showcased his Autumn/Winter 2019 collection during New York Fashion Week, orchestrated by Katie Grand, Love magazine Editor-in-Chief. Since then, Koizumi’s work has featured in international editions of Vogue, Love, V and WWD. He has also dressed Miley Cyrus and was commissioned by the actress and singer Miriam Yeung for her world tour. In 2019, Thailand-based fashion editor and entrepreneur Nichapat Sop Hap wore one of Koizumi's designs to the Met Gala and singer-songwriter Misia wore one of his dresses to perform at the Tokyo Olympics 2020 opening ceremony.
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__■ About Ai Tominaga__
![冨永愛ポートレート211001 6718 220118 (1)](//images.ctfassets.net/oj6q4dp9lpx9/1SFuGSMwGlHw3jGRLxwEyy/47625ec2155358e8641e247c258b5702/______________________________211001_6718_220118__1_.jpg)
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Debuted at 17 years old during New York Fashion Week, and rapidly acquired a great reputation in the fashion world. While working worldwide as a top model, she was also in demand as a personality and an actor for TV, radio, and event appearances, applying her passion to these and other areas. As a Japanese supermodel, her career is unique and continues to expand, including significant charity and social action work and efforts to promote traditional Japanese culture to the world and to new generations in Japan. In addition to being JOICEF’s Ambassador, she is the Ethical lifestyle SDGs Ambassador for Japan’s Consumer Affairs Agency.
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__■ About Startbahn, Inc.__
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks.
[https://startbahn.io](https://startbahn.io)
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__■ About Startrail__
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works and supports the long-term inheritance of their value. NFT issued on Startrail permanently records a wealth of data that protects the value of your work, including information on the NFT issuer and a comprehensive history of the work's provenance. Also, it seamlessly manages a collection of works across services, by setting Terms & Conditions for secondary distribution and use of works in advance. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. It can be issued for a variety of art forms, including along with physical works such as paintings, sculptures, and installations, and digital works based on data such as images, video, and audio.
[https://startrail.io/](https://startrail.io/)
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__■ About CyberHuman Productions,inc__
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CyberHuman Productions is a group of creators who aim to fuse "technology (Cyber)" and "humanity (Human)," committed to challenging the conventional concepts of process and time. We believe that this will not reduce the quality of creativity, but rather create room for new ideas. From here in Shibuya, Tokyo, we will create new expressions, archive valuable creative works, and design exciting experiences for everyone — with the power of AI, CG, and other cutting-edge technologies.
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__■ For more information on this release:__
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Startbahn, Inc. PR Office
Risa Mizuno
pr@startbahn.jp
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CyberAgent PR Team
cyberagent.ai_pub@cyberagent.co.jp 


NFT HK KV FIX

Ai Tominaga Debuts as a Digital Twin Dressed in TOMO KOIZUMI — A New NFT Project Led by Startbahn and CyberAgent

__Startbahn Inc., Japan’s leading NFT issuance company, with partners ranging from art collective ChimPom from Smappa Group!, to fashion degner TOMO KOIZUMI, to manga publisher Shueisha, opens SRR Project Space, an exhibition space to showcase the latest trends in global contemporary art. In collaboration with Odakyu Electric Railway Co., Ltd., SRR Project Space is located in the final development area "NANSEI PLUS" of the "Shimokita Line Road Street", in the prime location of Tokyo’s youth hub of Shimo-Kitazawa, a short train ride away from the world-famous Shibuya crossing. In line with Shimokita Line Road Street’s inclusive urban development, SRR Project Space (previously known as SRR Projects) will open on Saturday, May 28, 2022 and is set to boost the local creative economy of Shimo-Kitazawa. As a bridge between Shimo-Kitazawa’s thriving art and fashion scene and global trends in contemporary art and design, as well as digital IP content holders, the space will support progressive artists, institutions, and partners in the cultural sector from Japan and beyond.__
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![SRR PS PR@300x-100](//images.ctfassets.net/oj6q4dp9lpx9/1yEWE8LbjOh0kzG0EtB2aJ/c0781b4344d2b202a21ba111e76da9e2/SRR_PS_PR_300x-100.jpg)
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__■ Background of the Opening__
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. 
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On Saturday, May 28, 2022, Startbahn will open the art space "SRR Project Space" at NANSEI PLUS, the final development area in front of the Southwest exit of Shimokitazawa Station on the Odakyu Line, one of Tokyo’s main train lines. Located on the "Shimokitazawa Line Road Street", the new urban development is promoted by Odakyu Electric Railway, one of Japan’s largest railway companies. “SRR" is an abbreviation of Startbahn’s NFT "Startrail Registry Record" and "Shimokitazawa Rail Road".
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As an exhibition space, SRR Project Space will provide opportunities for artists, curators, and other emerging creators to exhibit their latest works, as well as promote community connections and vitality in line with the supportive development promoted by Odakyu Electric Railway. It will be developed as a place of exploration, learning, and development that further promotes the role of art, creativity, and technology in sustainable urban development. It will also act as a bridge between Shimo-Kitazawa thriving culture and the international art scene, connecting society with new trends such as the NFT and involving artists from outside Japan.
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The first project is a two-part solo exhibition by Japanese contemporary artist Yuichiro Tamura entitled "Animal Spirits" and "Rebirth of the Qool," with new installations reflecting on Shimo-Kitazawa area.
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__■ Comment from Taihei Shii, Startbahn CEO__
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Startbahn was originally an art project that I created in 2006 to "build an infrastructure for art in the Internet age." From then on, it is my mission as an artist, to support the ecosystem by providing the necessary technology for all kinds of art and creativity is behind this project. We have worked on blockchain/NFT technology such as Startrail, as well as the environment and means to create a physical space for art activities. At the newly opened SRR Project Space, we hope to support the activities of art players who aspire to work in new fields, while connecting Japan and overseas, as well as art and technology.
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__■ Solo Exhibitions by Yuichiro Tamura__
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__Animal Spirits @ mini gallery__
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Starting from a coffee shop that once existed in Shimo-Kitazawa, the project will incorporate elements reminiscent of the Odakyu Line that once ran above ground, passing through people, technology, and civilization. Following “Jo-ha-kyū (序破急),” the compositional form of traditional Japanese performing arts, the exhibition will progress in three phases, one month at a time.
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First stage: "序 - Jo" May 28 (Sat) - June 26 (Sun)
The second stage: "破 - Ha" June 30 (Thu) - July 31 (Mon)
Third stage "Q" August 4 (Thu) - August 28 (Sun)
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__Rebirth of the Qool @ window gallery__
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Shimokita is starting to look cool — social media platforms have boosted this cool image. People are walking around with iced lattes in their hands, and the global warming caused by CO2 is of no concern. Despite their cool attire, the temperature is soaring. We need the real cool in Shimokita. Here, we revitalize cool.
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【 Dates 】May 28, 2022 (Sat) - August 28 (Sun)
【 Opening Hours 】Thursday - Saturday 13:00 - 19:00 / Sunday 13:00 - 18:00
【 Closed 】Monday, Tuesday, Wednesday
【 Venue 】SRR Project Space (2-22-2-1 Kitazawa, Setagaya-ku, Tokyo 155-0031, Japan)
【 Organizer 】Startbahn, Inc.
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__■ SRR Project Space Overview__
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【 Address 】 2-22-2-1 Kitazawa, Setagaya-ku, Tokyo 155-0031
【 Opening Hours 】 Thu - Sat 13:00 - 19:00 / Sun 13:00 - 18:00
【 Closed 】 Mondays, Tuesdays and Wednesdays
【 Organizer 】Startbahn, Inc.
【 Inquiries 】contact@startbahn.jp
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__■ About Yuichiro Tamura__
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Born 1977 in Toyama. Lives and works in Kyoto. Holds BFA from Department of Photography, College of Art, Nihon University, and Ph.D. from Graduate School of Film and New Media, Tokyo University of the Arts. Tamura’s work unfolds from existing images and objects and reflects an interdisciplinary approach to various media including photography, video, installation, performance and theater. He creates multilayered narratives, containing a mixture of fact and fiction, based on a wide range of sources from indigenous historical themes to well-known popular subjects. His recent works and exhibitions have included: theater work Tasteless (Kyoto Art Theater, 2021), solo shows Milky Mountain (Govett-Brewster Art Gallery, New Zealand, 2019) and Hell Scream (Kyoto City University of Arts Art Gallery @KCUA, Kyoto, 2018), and the group shows Double Vison (Tai Kwun, Hong Kong, 2022), Voiceover (Shiga Museum of Art, 2021), Readings From Below (Times Art Center Berlin, 2020), Image Narratives: Literature in Japanese Contemporary Art (The National Art Center, Tokyo, 2019), Roppongi Crossing 2019: Connexions (Mori Art Museum, Tokyo, 2019), Nissan Art Award 2017 (BankART Studio NYK, Yokohama, 2017), 2 or 3 Tigers (Haus der Kulturen der Welt, Berlin, 2017), BODY/PLAY/POLITICS (Yokohama Museum of Art, 2016), and international exhibitions Aichi Triennale 2022, Yokohama Triennale 2020, 2019 Asian Art Biennial (Taiwan), Busan Biennale ( Korea, 2018), and SeMA Biennale Media City Seoul 2014 (Seoul Museum of Art, Seoul, 2014).
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__■ About Startbahn, Inc.__
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Startbahn is a leading Japanese art tech company aiming to enrich the society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. 
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For more information, visit:
[https://startbahn.io/](https://startbahn.io/)
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__■ About Startrail__
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It is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works and supports the long-term inheritance of their value.
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For more information, visit:
[https://startrail.io/](https://startrail.io/)


SRR PS PR@300x-100 (1)

Startbahn Opens SRR Project Space On the New “Shimokita Line Road” To Support Inclusive Urban Development and Globalization of Tokyo’s Art Scene, In Collaboration with Odakyu Electric Railway 

![artlingxstartbahn](//images.ctfassets.net/oj6q4dp9lpx9/1C5vseMsLAFohrpJEXDjKv/f74890f067f55666ed757a0fb3c6fd8e/artlingxstartbahn.png)
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Startbahn is delighted to announce a partnership with The Artling, for the launch The Artling NFT Collection, a curated online marketplace of digital artworks, adding to The Artling’s existing diverse offerings of contemporary art and design works. The dedicated NFT marketplace is powered by Startrail, a leading blockchain infrastructure system for the art market operated by Tokyo-based Startbahn. Startbahn will act as the technology and minting partner for the new marketplace, and this new NFT vertical on The Artling’s platform offers the opportunity for artists and designers from all over the world to present both their physical and digital NFT pieces side by side.
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This partnership comes at a time when NFTs are gaining prominence in the global art market, with collectors enjoying the added benefits of securitized transactions of artworks sold with certificates of authenticity and provenance tracked with blockchain technology. Artists can not only benefit from greater transparency, but also will now have a chance to create with an entirely new medium, thus expanding their portfolios, creative practice, and reach. As a large majority of the thousands of listed artists and designers on The Artling’s platform are creators of physical, tangible pieces, they are approaching this from a very different angle from most of the other NFT marketplaces out there; they are looking to create long-term value for both our sellers and collectors and to bridge the gap between the physical and digital art world. 
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The Artling is perfectly positioned due to their longstanding presence in the industry. They have seen tremendous growth since its founding in 2013; they have now amassed close to USD$ 500M of online listings, making them one of the largest and far-reaching art and design platforms in the world.
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New, curated NFTs will drop online every two weeks, with digital artworks available for sale on The Artling’s online marketplace. Crucially, all NFT artworks will be available for purchase with fiat currency and no cryptocurrency will be required. This will make buying NFTs much more accessible to a wider audience, who may be unfamiliar with digital wallets and crypto currencies. Painters, photographers, sculptors, illustrators, and designers are hence invited to digitize their physical practice in the form of  digital artworks bought and sold as NFTs. 
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The Artling’s NFT minting process is made simple and artist-focused via Startrail. As an artist-led company, Startbahn created Startrail, a sustainable and scalable Polygon blockchain infrastructure that assures the reliability, authenticity, and traceability of both digital and physical artworks. Startrail’s technology is built for the art market with the opportunity to add specific provenance history and contract terms set by artists and collecting institutions. All the NFTs available for sale will possess a digital record on Startrail on the blockchain, and participating Artling artists and designers  join the ranks of other prominent digital and physical artworks with NFTs issued on Startrail, including those by Ryoji Ikeda, Yayoi Kusama, Claude Monet, and many more.
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With this partnership, Startbahn looks forward to working with a recognized marketplace for the continued application of blockchain technology to the art market. Startbahn CEO, Taihei Shii, added, "we're thrilled to support The Artling as they bring NFTs and blockchain technology—in many cases for the first time—to countless artists and collectors on their platform."
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CEO/Founder of The Artling, Talenia Phua Gajardo says, “Our new NFT vertical is an extremely exciting addition to the platform, adding on to our existing categories of Generative Art, Video Art, Sculpture, Photography, Painting, Prints and more. We believe that providing accessibility to both digital and physical pieces on the same platform not only simplifies processes for creators, but also enables us to offer up buyers a wider variety of pieces for their collections.”
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Artists, designers and galleries are now invited to submit their digital artworks for consideration at our Submissions Page here: [https://theartling.com/en/submissions/](https://theartling.com/en/submissions/)
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Artists selected for the first drop include:
1. [Anna Onikiienko (Ukraine)](https://theartling.com/en/artists/anna-onikiienko/)
2. [Andy Yang (Singapore)](https://theartling.com/en/artists/andy-yang/)
3. [Carlos Blanco Artero (Spain)](https://theartling.com/en/artists/carlos-blanco-artero/)
4. [Roc Isern (Spain)](https://theartling.com/en/artists/roc-isern/)
5. [Stephen Battle (USA)](https://theartling.com/en/artists/stephen-battle/)
6. [Viet Ha Tran (Vietnam)](https://theartling.com/en/artists/viet-ha-tran/)
7. [Françoise Chadelas (France)](https://theartling.com/en/artists/francoise-chadelas/)
8. [Argot Studio (France)](https://theartling.com/en/artists/argot-studio/)
9. [Ataru Kozuru, (Japan)](https://theartling.com/en/artists/ataru-kozuru/)
10. [Daniel Fiser (Czech Republic)](https://theartling.com/en/artists/daniel-fiser/)

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__Further information__
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__About the Artling__ - [https://theartling.com/en/](https://theartling.com/en/)
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The Artling was founded in 2013 and is an international Art and Design consultancy and online gallery focused on highlighting the best of contemporary art and design. Their online platform, [theArtling.com](https://theartling.com/en/), lists thousands of artists and designers from around the world, with new artworks and design items added to the site daily. The Artling offers consultancy services to both private and corporate clients, working with private collectors and with interior designers, architects and property developers. Sourcing from both emerging and established artists, The Artling provides end-to-end advisory services, from developing art themes and narratives, concept design development, and the commissioning of artworks to project and site specifications. The Artling recently also launched their B2B platform, [The Artling Projects](https://projects.theartling.com/), an online art sourcing management tool for industry professionals, catering to industry professionals, such as interior designers, architects and property developers. Their portfolio of esteemed clients include the likes of LVMH, Tiffany & Co, Google, GIC, Jones Lang LaSalle, CBRE, Pontiac Land Group, Frasers Hospitality, Swarovski, Just Co, Shiseido and many more.
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At the Artling, they are merging art and technology in order for our artists and designers to reach as many people as possible, and ultimately to enrich lives through culture. Their technological innovations and collaborations are aimed at improving both buyer and seller experiences, increasing trust, transparency and creation. We believe that great art and design inspires, uplifts and changes environments. Apart from ensuring that our customers are thrilled with their beautiful purchases, the impact of these sales go way beyond just being a typical marketplace; they affect connection, culture and communities.
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__About Talenia Phua Gajardo - Founder/CEO of The Artling__
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Talenia is the head Art & Design Hunter and has 10 years of experience in the Contemporary Art world. She  is also armed with an architectural and interior design background and previously founded her own interior architecture and design practice which she started after working for Zaha Hadid Architects for several years in London. Naturally, her life passions are thus intertwined within the world of contemporary art, architecture, design and technology.
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Talenia received a BA(Hons) in Architecture from Central Saint Martin’s in London and is a Loke Cheng Kim Scholar. She was a design judge for Dezeen’s Awards 2020, previously served on Design Trust’s benefit committee for three consecutive years and was a Milken Institute Young Leader Circle member. She has also spoken at numerous international conferences and has been part of panels for UBS, Credit Suisse, DBS, The Milken Institute, Facebook, SuperReturn Asia, A*Star Singapore, Dezeen, STPI and more.
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__About Startbahn__ - [https://startbahn.jp/en/ ](https://startbahn.jp/en/)
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Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works. Startbahn also provides web application, API, and NFC tags to make it easier to utilize Startrail. Each certificate can be paired with an NFC tag attached to the physical artwork, strengthening the proof of authenticity. Startrail is currently already in use by major galleries, art fairs, collectors, artists, arts colleges, and foundations. Startbahn raised US$10 Million in Series B Funding in 2021 from Miyako Capital Corporation, University of Tokyo Edge Capital Partners (UTEC), and several other investors supported the round to accelerate Startbahn’s expansion of infrastructure for its provenance blockchain and interoperable NFTs.
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__About Startrail__- [https://startbahn.io/startrail](https://startbahn.io/startrail)
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works and supports the long-term inheritance of their value. NFT issued on Startrail permanently records a wealth of data that protects the value of your work, including information on the NFT issuer and a comprehensive history of the work's provenance. Also, it seamlessly manages a collection of works across services, by setting Terms & Conditions for secondary distribution and use of works in advance. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. It can be issued for a variety of art forms, including along with physical works such as paintings, sculptures, and installations, and digital works based on data such as images, video, and audio.
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__About Taihei Shii - Founder and CEO of Startbahn__ - [https://taihei.org/ ](https://taihei.org/)
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Taihei Shii is the Founder and CEO of Startbahn. After growing up in the US, Shii returned to Japan and graduated from the Department of Oil Painting at Tama Art University. His artistic practice centered on Art in the Internet Age and his works were exhibited at various galleries and museums in Japan, including the Hiroshima City Museum of Contemporary Art and Mori Arts Center Gallery in Tokyo. While pursuing his postgraduate degree from the Graduate School of Interdisciplinary Information Studies at the University of Tokyo, he started to conceptualize Startbahn in 2006 and earned patents for his applications of blockchain technology in Japan and the US. In addition to his role as Founder and CEO of Startbahn, he teaches at Tokyo University of the Arts and is often asked to speak on the topic of blockchain and art at various events and conferences throughout Japan and globally. 

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__Contact for Press Inquiries__
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__The Artling__
contact@theartling.com 
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__Startbahn__
Public Relations: Risa Mizuno, Sophie Mayuko Arni
pr@startbahn.jp 
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If you are interested in any additional information or for interviews with the founders or artists, please contact us using the contact information above. 
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__The Artling Socials__
Facebook: [https://www.facebook.com/TheArtling/](https://www.facebook.com/TheArtling/)
Instagram: [https://www.instagram.com/theartling](https://www.instagram.com/theartling)
LinkedIn: [https://www.linkedin.com/company/the-artling](https://www.linkedin.com/company/the-artling)
Twitter: [https://twitter.com/theartling](https://twitter.com/theartling)
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__Startbahn Socials__ 
Facebook: [https://www.facebook.com/startbahn.inc/ ](https://www.facebook.com/startbahn.inc/)
Instagram: [https://www.instagram.com/startbahn/](https://www.instagram.com/startbahn/)
LinkedIn: [https://www.linkedin.com/company/startbahn-inc ](https://www.linkedin.com/company/startbahn-inc)
Twitter: [https://twitter.com/startbahn_gl](https://twitter.com/startbahn_gl)


artlingxstartbahn

The Artling Launches Curated Art & Design NFT Collection,  Powered by Startrail

KV1 (1)

Startbahn Presents “Made in Japan 3.0: Defining a New Phy-gital Reality”, an NFT Pop-Up at K11 Art Mall With Leading Japanese Artists and Designers Including TOMO KOIZUMI and ANREALAGE 

__Startrail is the recipient of a grant from the Ethereum Foundation which will be used to develop its smart contracts security and open-source capabilities with the goal of furthering the recognition, registration, and decentralization of its blockchain infrastructure.__
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![9a170d0f227328f0604a4157e2040ea5](//images.ctfassets.net/oj6q4dp9lpx9/uJvPvZJLogdCwbcYpQxNs/e8e35b1820b2203562a86bf474de00a3/9a170d0f227328f0604a4157e2040ea5.webp)
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Startrail, a blockchain infrastructure built by Startbahn, has received a grant from the Ethereum Foundation to further promote reliable management of artwork certificates and provenance through Ethereum solutions. With the grant, we aim to make our smart contracts open-source, interoperable, and ultimately expand the reach of our infrastructure in the global art market.
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Startrail’s team includes experts who are passionate about blockchain technology and have experience in building early blockchain projects. We also work with people from the art industry, such as artists, gallerists, curators, who understand the revolutionary potential of blockchain for the art world. Startbahn’s CEO, Taihei Shii, is himself an artist and tech entrepreneur. Since 2016, he has been using public blockchain technology to strengthen provenance records and develop resale royalty rights distribution systems.
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With the grant from the Ethereum Foundation, Startrail’s technology will be improved for the artists and institutional partners already using the platform. Enterprise clients such as large galleries, museums, and artist studios will also benefit from Startrail’s continued development of smart contracts. 
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Shifting to a more decentralized platform is part of Startbahn’s larger mission to decentralize our solutions and protect the rights of artists, collectors, and other art participants in their transactions on NFT marketplaces. We also hope to bring our partners to the Ethereum community by introducing new types of participants to Ethereum such as traditional galleries and museums. 
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Learn more about the Ethereum Foundation: 
[https://ethereum.org/en/community/grants/ ](https://ethereum.org/en/community/grants/)
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Read about the Ethereum Foundation January 2022 - Japan Local Grants Edition announcement:
[https://blog.ethereum.org/2022/02/24/japan-local-grants-round/](https://blog.ethereum.org/2022/02/24/japan-local-grants-round/) 
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__■ About Startbahn__
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Startbahn is a leading Japanese art tech company providing blockchain infrastructure to empower stakeholders across the entire art market spectrum. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Statbahn’s clients include notable auction houses, artists, galleries, private collectors, and content holders, amongst others. 
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[https://startbahn.jp/en/](https://startbahn.jp/en/)
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__■ About Startrail__
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Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Startrail has a strong focus on the art ecosystem and a long-term perspective to protect and increase artworks’ value. Startrail maintains and assures the value of artworks by permanently recording provenance as well as auction and exhibition history. Artists can also set terms for their issued artworks, including royalty rights, that may be triggered after their primary sale.
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[https://startrail.io/en/](https://startrail.io/en/)
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__■ For Press Inquiries__ 
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Startbahn, Inc.
Risa Mizuno
pr@startbahn.jp

9a170d0f227328f0604a4157e2040ea5

Startrail Receives A Grant From The Ethereum Foundation For The Development of Decentralized and Interoperable Smart Contracts

__Miyako Capital Corporation, University of Tokyo Edge Capital Partners (UTEC), and several other investors support round to accelerate Startbahn’s expansion of infrastructure for its provenance blockchain and interoperable NFTs.__
 
![スクリーンショット 2021-04-22 11.00.34](//images.ctfassets.net/oj6q4dp9lpx9/4CWsS3arrcsDurMlAoynx0/1f98f8ea154a505490cefc3273a0b4a2/____________________________2021-04-22_11.00.34.png)
 
Startbahn, the leading art tech company in Asia, has developed Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks, including NFTs. Startrail maintains and assures the value of artworks by permanently recording important information such as provenance on the blockchain. With its smart contract feature, Startrail allows the automatic execution of rule sets, including royalty rights, protecting the rights of art world stakeholders. 
 
Startbahn also provides Startbahn Cert., a blockchain certificate issuing service on the Startrail infrastructure. Each certificate can be paired with an IC tag attached to the physical artwork, strengthening the proof of authenticity. Startbahn Cert. is currently already in use by major galleries, art fairs, collectors, artists, arts colleges, and foundations. 
 
With this funding, Startbahn will accelerate its international expansion by continuing to invest in Startrail to assure interoperability for the new generation of NFTs, and will also further improve the Startbahn Cert. application. 
 
The round of investors included: Miyako Capital, The University of Tokyo Edge Capital Co., Ltd (UTEC), Miwa Taguchi, OPS, INC., SX Capital, Inc., TBS Innovation Partner, LLC, iSGS Investment works Inc., Yoshihisa Nakano and Seiichiro Yamamoto. 
 
Startbahn’s CEO, Taihei SHII commented: “We have been working on blockchain projects in the art domain for a long time. I myself am a contemporary artist, so our vision, from the beginning, has been to create an ecosystem and environment for the art industry that will have permanence. Now that we have gained recognition and trust in the Japanese market, and the global NFT market continues to develop, I believe that this is the best time for us to expand our ecosystem worldwide.” 
 
<h1>About Startbahn Inc.,</h1> 
 
Startbahn provides technology needed by artists and art world stakeholders to provide and assure value in art, including Startbahn Cert., a service that issues blockchain certificates for artworks, and Startrail, a blockchain infrastructure. 
 
Company name: Startbahn, Inc. 
CEO: Taihei Shii 
Established: March 26, 2014 
Address: #255 South Clinical Research Building, The University of Tokyo, 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-8485, JAPAN 
 
HP: <a href="https://startbahn.jp/en/">https://startbahn.jp/en/</a>
 
<h1>For Inquiries About This Release</h1> 
 
Startbahn, Inc. 
Risa Mizuno 
pr@startbahn.jp