Press Release

Info

Event

Media

スタートバーン株式会社（本社：東京都文京区、代表取締役： 施井泰平、以下スタートバーン）は、読売ジャイアンツが開催する「ジャイアンツ・ファンフェスタ2023」を記念して、11月22日(水)〜23日(木・祝)に東京ドーム場内外の公式グッズショップ「GIANTS STORE」で行われるNFTプレゼント企画において、QRコードを通じて手軽にNFTが取得できるWebアプリ「FUN FAN NFT」を提供します。スタートバーンが読売ジャイアンツに対してNFT技術を提供するのは2022年3月（亀井善行現打撃コーチの引退時のNFT付き記念商品販売）、2023年2月（春季キャンプのジャビットNFT無料配布）に続いて3度目となります。
\
![Giants fan festa](//images.ctfassets.net/oj6q4dp9lpx9/1Alv4eeHFAvaYsr7xg5ZEr/cc93ee8c30e349cde81578aad8db504e/Giants_fan_festa.jpg)
\
■ 本プロジェクトの背景
\
今回の東京ドーム公式グッズショップ「GIANTS STORE」でのNFTプレゼント企画は、亀井善行選手（現読売ジャイアンツ打撃コーチ）引退時のサイン入りユニホームの真正性証明、春季キャンプでのコレクティブルNFTの配布につづくジャイアンツでは3度目のNFT企画となります。ファンフェスタに来場するファンのみなさまに対して2023シーズンに打ち立てられた記念・記録のロゴをデザインしたNFTをプレゼントすることで、今までのNFT企画と合わせたファンエンゲージメントを可視化するとともに、2023年シーズンをファンの皆様に思い出としてNFTに残していただき、ファンフェスタを盛り上げるための新しい取り組みになります。NFT技術提供を通して、今後もスタートバーンは広くエンタメ・スポーツ分野におけるNFTを活用した新たなファン体験をご提供してまいります。
\
さらに、限定NFT(※1)は、後日、特典引換券としても利用できます。12月にGIANTS STORE(※営業日のみ)へ来店し、商品購入時にレジで提示すると、オリジナルクリアファイルをプレゼントします。
\
※1 クリアファイルのプレゼントは、下記Vol.2-6のNFT
\
\
■ 特典のNFTの詳細
\
Vol.1：:ファンフェスタ当日の入場時に配布するパンフレットから入手可能 
Vol.2：GIANTS STORE BALLPARK TOKYO（23ゲート横）
Vol.3：GIANTS PLAZA（22ゲート前）
Vol.4：GIANTS STORE NEW ERA（21ゲート横）
Vol.5：GIANTS OFFICIAL TEAM STORE（20ゲート横）
Vol.6：GIANTS STORE 1st BASE（場内1階）、HOME BASE（場内4階）
\
\
■NFTの受け取り方
Vol.1：ファンフェスタ当日の入場時に配布するパンフレットにQRコードが印字されています。QRコードを読み込み、「FUN FAN NFT」でメールアドレスを登録するとNFTを取得できます
\
Vol.2〜Vol.6：11月22日(水)・23日(木・祝)に、対象の「GIANTS STORE」で商品を購入いただいた方にQRコードが印字されたカードをプレゼント。印字されているQRコードを読み込み、「FUN FAN NFT」でメールアドレスを登録するとNFTを取得できます
\
\
■ これまでの施策　
2022年3月（亀井善行現打撃コーチの引退時のNFT付き記念商品販売）
詳細はこちら（https://www.giants.jp/news/2378/）
\
2023年2月（春季キャンプ期間中にジャビットNFTを無料配布)
詳細はこちら（https://www.giants.jp/news/6751/）
\
\
■ スタートバーン株式会社について
\
スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。アート作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
\
【 公式サイト 】https://startbahn.io
\
\
■ Startrailについて
\
スタートバーンが構築を先導する、アートのためのブロックチェーンインフラです。作品の信頼性と真正性の担保ひいては価値継承を支えることを目指しています。 Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
\
【 公式サイト 】https://startbahn.io/startrail
\
\
■ 本プレスリリースに関するお問い合わせ先
\
スタートバーン株式会社
広報担当
pr@startbahn.jp


Giants fan festa

スタートバーン、読売ジャイアンツの「ジャイアンツ・ファンフェスタ2023」開催を記念したNFTプレゼント企画においてFUN FAN NFTを提供。読売ジャイアンツへのNFTの技術提供は2023年2月の春季キャンプ以来3度目。

Startbahn,Inc. (Bunkyo-ku, Tokyo; CEO: Taihei Shii) will participate in DIG SHIBUYA 2024 - three-day art and tech festival co-hosted by Shibuya Ward and by SHIBUYA CREATIVE TECH committee（Shibuya-ku, Tokyo; Chairman: Kenji Onishi）overseeing art planning and circulation activities in Shibuya. As the producer, Startbahn will help select exhibiting artists and support circulation activities using our product FUN FAN NFT. 
\
Through these activities, Startbahn seeks to redefine Shibuya as the cultural and entertainment capital for a truly international audience.Shibuya has undergone a significant change in recent redevelopment. One driver of change has been the international startups injecting unique air into the area. 
\
In DIG SHIBUYA 2024, Startbahn will celebrate Shibuya as the emerging capital for international art and technology startups. Through circulation activities, Startbahn hopes to propel fellow startups at this unique intersection of art and technology. 

\
![dig shibuya kv](//images.ctfassets.net/oj6q4dp9lpx9/7DPsvWcLZpwqoXlXSzM9GZ/fb5c9d23416ab8d4d115c165db99a887/dig_shibuya_kv.jpg)
\
Celebrating unique cultural assets 
This festival is to highlight the unique cultural assets Shibuya Municipality has to offer. Through this festival we hope to invite many to explore and inspire from local treasures in a new technology lens. Public spaces like municipal parks and surrounding venues like clubs and music bars will take part to enrich circulation activities in the festival, making the whole venue look like one big decentralized art and culture museum. 
\
In this festival Startbahn will help recognise emerging talents at the intersection of art and technology. With the vision to drive change together with international startups, the festival will showcase the latest ArtTech crossover projects from around the world. 
\
What we hope to achieve through the festival
This festival takes inspiration from art and technology - blockchain technology. In our journey as a blockchain art tech, Startbahn came to wish our learnings from the field could be widely shared. We hope this festival will make the beginning of open and vibrant community development.
\
One of the key forces in Shibuya is the international community of web3 and AI professionals choosing Shibuya as their base. Shibuya Municipality has supported these startups since 2020. Startbahn as an example, we believe our key learnings from our work in this field could be leveraged by the Shibuya community. 
\
We welcome this opportunity to take part in connecting unique venues Shibuya hosts. Continuing our efforts in real world community development, Startbahn will deploy FUN FUN NFT - a marketing tool to offer cultural experiences in Shibuya redefined. 
\
This Festival is supported: Agency for Cultural Affairs, Arts Council Japan, Expo 2.0 Project 2023 
\
DIG SHIBUYA 2024 
Dates: January 12th Friday to 14th Sunday, 2024
Venue: Shibuya Koen Dori street and surrounded area, Zelkova tree avenue in Yoyogi park, Kitaya park, and other public area and surrounding gallery spaces, Spotify O-EAST and others
Fee: Free - parts of the programs are subject to a fee 
Host: SHIBUYA CREATIVE TECH Committee
Co-host: Shibuya Municipal Office
Sponsors: 
Shibuya Tourism Association, Future Design Shibuya, Tokyo Metropolitan, Civic Creative Base Tokyo (in the process of applying)
Art x Circulation activity producer: Startbahn,Inc.
URL:https://digshibuya.com/
https://www.instagram.com/digshibuya/
\
■ Overview of the main programme artist, FriendsWithYou
FriendsWithYou -  hereinafter FWY  was founded in 2002 by Samuel Albert Borkson, born in Miami and Arturo Sandoval, born in Havana, Cuba. Their works are recognised in the collection of the Museum of Contemporary Art Miami, with numerous solo exhibitions around the world.

\
![Startbahn logo lock ups (8)](//images.ctfassets.net/oj6q4dp9lpx9/5OWSZqwbKVMqg24RoKnmD3/930a02011d5af0a3de6c89e6e20d4e88/Startbahn_logo_lock_ups__8_.png)
\
Comment from the artist
We are pleased to present The Happy Dancing Rainbow Alliance, a joyous parade with the sole purpose of spreading happy vibrations & love to the world in DIG SHIBUYA 2024. We all join together to create a celebration of the good in us all. You’re invited to party and dance with our Rainbow Ambassadors as we uplift the universal vibration with our colorful party! Thank you to the city and people of Shibuya for welcoming our cast of magical and joyous characters to the park for a once-in-a-lifetime parade.  This is the first time all these inflatables from various installations can perform together and we hope that everyone who attends now feels part of the FriendsWithYou family. 
Cooperation:NANZUKA
\
\
■ SHIBUYA CREATIVE TECH Committee - who we are
SHIBUYA CREATIVE TECH Committee was created to nurture innovative technologies in Shibuya area. We hope to harness innovative technologies to connect different cultural assets in the district. SHIBUYA CREATIVE TECH Committee oversees more than 150 cultural and entertainment facilities throughout Shibuya.
\
We are exploring future technologies such as Web3. 
Our aim is to create a forum that connect 
\
Thereby, it is aiming to convey their attractions to people in Japan and abroad and to revitalize culture, tourism, and industry. In addition to official events, SHIBUYA CREATIVE TECH Committee creates and disseminates opportunities for local residents and visitors to casually experience art and the latest technology through events invited from overseas.
\
\
■ About FUN FAN NFT
\
FUN FAN NFT is an NFT marketing solution that connects the real world and digital world with QR codes. Users can get NFT through a very simple user experience by simply scanning a QR code, without going through complicated NFT-specific steps. Event organizers can connect with more fans and build relationships in the fields of art, entertainment, tourism, and more. The app is operated by Startbahn and utilizes Startrail, a blockchain infrastructure for the arts.
\
For more information, visit: https://funfan-nft.com/lp
\
\
■ About Startbahn
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
\
For more information, visit: https://startbahn.io/
\
\
■ About Startrail
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
\
For more information, visit: https://startrail.io/
\
■　Inquiry about this PR
\
Startbahn, PR department
pr@startbahn.jp

----

* ”QR Code" is a registered trademark of DENSO WAVE INCORPORATED.


dig shibuya kv

Startbahn to produce DIG SHIBUYA 2024 Art x Tech event co-hosted by Shibuya Municipality in January 2024. 3-day event with international projects including the main artist, Friends With You. FUN FAN NFT powers activities throughout the Shibuya district. 

Startbahn, Inc. (head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter referred to as "Startbahn"), together with Odakyu Electric Railway Co., Ltd. (head office: Shinjuku-ku, Tokyo; CEO: Koji Hoshino; hereinafter referred to a “Odakyu Dentestu”) and the Shimokitazawa Merchants Association, will hold Moon Art Night Shimokitazawa 2023, a moon-themed art festival in the vibrant neighborhood of Shimokitazawa, from Saturday September 16th, to Sunday October 1st, 2023. After last year's inaugural festival, which attracted approximately 320,000 visitors, this year's event aims to further foster community-building in Shimokitazawa. As part of the event, Startbahn is deploying an updated version of FUN FAN NFT, which will be used for the NFT stamp rally in collaboration with local stores and facilities, and for the bonus distribution programme targeted to last year's festival visitors. In addition, paid NFT tickets will be available for admission to specific exhibitions and public programs, making NFT technology easier and more convenient to use for those who have not yet been exposed its unique qualities and joys. For smooth implementation, Startbahn has significantly improved FUN FAN NFT with new features, including the ability to sell NFTs with fees and to distribute rewards to NFT holders.
\
![Startbahn ムーンアートナイト下北沢](//images.ctfassets.net/oj6q4dp9lpx9/7KPziLwNkkuFPTXvmlJyHP/4ec8651f4d4921b3b6599498b9b0beab/Startbahn_____________.jpeg)
\__
__■ Overview of "Moon Art Night Shimokitazawa 2023"__
\
Moon Art Night Shimokitazawa 2023 will introduce five art installations throughout the neighborhood of Shimokitazawa, including last year's popular moon and rabbit installations. In addition to an original NFT stamp rally, which will take participants through the cityscape of Shimokitazawa and the popular avatar "Metaani," 50 public programs are scheduled to take place during the festival dates, including limited unique menus created by store owners and special events to enliven the city with art. Furthermore, the festival offers paid NFT tickets for specific spaces and experiences, making it easier for those who have never experience NFT technology to discover its ease and joy of use. This festival’s programming will be held on an ongoing basis to encourage further participation by local vendors and to increase visitor participation, in line with the festival’s aim to root itself within its local community, leading to sustainable community revitalization. 
\
【Festival Overview】
Festival Name: Moon Art Night Shimokitazawa 2023
Event dates: September 16th (Saturday) - October 1st (Sunday), 2023
Venue: Shimokita Rail Road, Catholic Setagaya Church, facilities and shops in Shimokitazawa area
Organizer: Odakyu Electric Railway Co., Ltd., Shimokitazawa Merchants Association, Startbahn,Inc.
Supporter: Setagaya-ku
Grant: Arts Council Tokyo (Life with Art Grant )
Festival Website: https://moonartnightfes.com/
\
Opening time may depending on each venue.
Outdoor events will be held in light rain or cancelled in case of heavy rain.
\
\
__■ Overview of Programme  Using FUN FAN NFT__
\
In addition to last year's NFT stamp rally, Startbahn's FUN FAN NFT will be deployed for NFT ticket holders to enter fee-based spaces.
\
１　NFT stamp rally
As part of the NFT stamp rally, visitors will be able to earn 10 types of original NFTs, which are unique collaboration of the 3D avatar "Metaani" NFT with popular landmarks of Shimokitazawa such as “The Suzunari” theatre and with new urban scenery developed in its surrounding areas such as "Shimokita Rail Road" and "Mikan Shimokita". A special digital artwork NFT will also premiere a collaboration between Metaani and a landscape of the Odakyu Line running on tracks that can no longer be seen today. QR codes will be placed throughout Shimokitazawa in a well-balanced layout to engage NFT stamp rally participants. All festival visitors will be able to acquire NFTs by scanning these QR codes and collect tokens on the festival’s dedicated FUN FAN NFT website. We aim for visitors to treat the NFT stamp rally as a treasure hunt around the city.
* NFT stamp rally participation is free of charge.
\
![地下化前の風景×Metaani](//images.ctfassets.net/oj6q4dp9lpx9/29eVAt36WFjt8YezSJEc7O/aa3bb72724819c4e5663b99b426854e1/________Metaani.png)
\
２　NFT ticket (token gate) to enter paid spaces
NFT tickets will be available on the festival’s ticket website from September 1st, and will allow visitors the following four activities;
https://senrogai.com/event/moonartnightsfes_ticket/
\
(1) Entrance ticket to the exhibition site of Kengo Kito, a participating artist of this festival (includes access to an additional stamp rally location)
(2) Entrance ticket to the stargazing event held on the rooftop of Higashikitazawa Station on September 30th and October 1st
(3) A map for the NFT stamp rally
(4) A 200 yen discount coupon for an original drink served at the "Shimokitazawa Outside the Railway Akichi Cafe & Bar"
* FUN FAN NFT user registration is required to purchase NFT tickets.
* Those who participated in the NFT stamp rally last year will receive this paid NFT ticket free of charge.
\
\
__■ Overview of FUN FAN NFT and the Update for the Event__
\
【What is FUN FAN NFT?】
\
FUN FAN NFT is an NFT marketing solution that connects the real world and digital world with QR codes. Instead of going through complex NFT-specific registration processes, users can simply scan QR codes to collect NFTs with a very quick and user-friendly experience. Event organizers can connect and build relationships with their respective communities in industries of art, entertainment, tourism, and more. The app is operated by Startbahn and utilizes Startrail, a blockchain infrastructure built for the arts.
\
![FUN FAN NFT](//images.ctfassets.net/oj6q4dp9lpx9/1j8YDZ3oVch22aweXrjK7Y/e7a4ab4e05d3e1974d294fd0e5312bc0/941_JP_EN_____________________NEO_MANEKINEKO_-_BREAK_-_____3.0_-________________-_produced_by_B-OWND____Moon_Art_Night_Shimo.jpg)
\
【FUN FAN NFT Upgrades 】
\
We are launching major updates to the FUN FAN NFT application to provide an even broader NFT experience to festival vistors. Two major new features include:
\
(1) Paid NFT Sales Function
In addition to FUN FAN NFT’s existing distribution of free NFTs, we are now making it possible to sell NFTs through our platform. Event organizers can sell NFTs in legal tender without coding or development, and users can purchase NFTs with credit cards just as they would on a regular e-commerce site.
\
![1](//images.ctfassets.net/oj6q4dp9lpx9/64bIbPSjUdESVTnn1MFKk1/94f063c7e9d9c31e433b40232c52da9a/1.jpg)
\
(2) NFT Tickets to Distribute Benefits to NFT Holders
Event organizers can now distribute and sell NFT tickets (NFTs with benefits) to their visitors or automatically gift NFT tickets as a stamp rally-completion reward. Users who receive NFT tickets can redeem their benefits at various stores and facilities by presenting their acquired QR code (see image below). These QR codes will be generated for each NFT and displayed at the bottom of the user’s FUN FAN NFT page. The ability to set the maximum number of times NFT tickets can be used will encourage event visitors to claim benefits at multiple stores and facilities. Stores and facilities will also be able to check and erase NFT ticket QR codes without logging into the FUN FAN NFT application, allowing for smooth introduction to stores and facilities. Moreover, the system can be used to analyze user data by knowing who used their claimed rewards, when and where.
\
To prevent unauthorized use of QR codes on NFT tickets, FUN FAN NFT uses dynamic QR codes. For the same NFT, the QR code will change every time a user visits their page. The QR code is also reloaded periodically while users stay on their page. Each time the page is reloaded, the QR code changes to prevent unauthorized copying or transferring.
\
\
![2](//images.ctfassets.net/oj6q4dp9lpx9/1BvLJbrpT9rn4XVY7Gegyj/974b9535ea263fb3fdd3b497a1726a1d/2.jpg)
\
\
Other improvements include UI improvements, English language support, and a dashboard to make event registration easier for event organizers.
\
![230825 MoonArtNightShimokitazawa JA (1)](//images.ctfassets.net/oj6q4dp9lpx9/5SmLYgiEmL4wkxzxLqUELS/2b175b8a93de773190d0f53979ac8aad/230825_MoonArtNightShimokitazawa_JA__1_.jpg)
\
\
__■ About Startbahn__
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
\
For more information, visit: https://startbahn.io/
\
\
__■ About Startrail__
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
\
For more information, visit: https://startrail.io/
\
\
__■　Inquiry about this PR__
\
Startbahn, PR department
pr@startbahn.jp

----
* ”QR Code" is a registered trademark of DENSO WAVE INCORPORATED.


Startbahn ムーンアートナイト下北沢

Startbahn to Hold the 2023 Edition of Moon Art Night Shimokitazawa, the Art Festival Attracting Approximately 320,000 Visitors Last Year, with Significant Updates to FUN FAN NFT

Startbahn, Inc. (head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter referred to as Startbahn) will provide its Startrail API at the WEC Fuji Metaverse, a metaverse event held from September 8th to 10th by TOYOTA GAZOO Racing (hereinafter referred as TGR), an in-house company of Toyota Motor Corporation (hereinafter referred to as Toyota) that specializes in motor sports.
\
![Startbahn logo lock ups (2)](//images.ctfassets.net/oj6q4dp9lpx9/1dPwfWzaAtojW0v4GEnirl/f495f4148a4c1c4599c7985119fc05f5/Startbahn_logo_lock_ups__2_.png)
\
■ Background of the Project
TGR will hold their online event "WEC Fuji Metaverse" on September 9th (Saturday) and Sunday 10th (Sunday) in association with the FIA World Endurance Championship (WEC), a large championship held in Fuji Speedway, Shizuoka, Japan from September 8th (Friday) to 10th (Sunday), 2023. Visitors to WEC Fuji Metaverse will receive NFTs as a reward for completing the event requirements. Startbahn's Startrail API will be used for the full deployment of this exciting initiative.
\
Startbahn previously provided its NFT technology to Toyota from January 24, 2023 (Tuesday) to February 28, 2023 (Tuesday) at the Toyota Automobile Museum through a web-based app called FUN FAN NFT, allowing visitors to easily collect NFTs through QR codes. The WEC Fuji Metaverse event marks the second time Startbahn will provide its NFT technology to Toyota.
\
\
■ What is WEC Fuji Metaverse?
The WEC Fuji Metaverse will be held on September 9th and 10th, 2023. The event consists of an online platform where visitors can immerse themselves at the Fuji Raceway, learn about the track, the vehicles and the WEC, viewing machine specs and videos. Visitors can also experience the Fuji Spaceway course from above and see how the course has changed over the years. Visitors can earn NFTs by validating three content metrics through these experiences.
\
Startbahn has built an NFT Mint site (external site) for visitors who meet the NFT earning requirements. This site is connected to the Startrail API provided by Startbahn.
\
[Metaverse URL] https://rotorverse-fuji-prod.rotor-rnd.com/ 
\
\
■ Details of the Reward NFTs
There are only 360 NFTs available at the WEC Fuji Metaverse (first-come, first-served) and are all different in design, capturing TGR's special cars from a variety of angles and autographed by 6 drivers. These NFTs are only available at the WEC Fuji Metaverse.  
\
< Design variations >
3 machine designs x 20 camera angles x 6 driver signatures = 360 designs
\
![画面遷移 2a-NFT-MINTを促す画面(期間中) 日本語](//images.ctfassets.net/oj6q4dp9lpx9/29rCyixSCl3LEh6BwJrqzZ/7bf56c9a6071153d3997ce916a76a105/_____2a-NFT-MINT______________.png)
\
\
■ About Startbahn
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
\
For more information, visit: https://startbahn.io/
\
\
■ About Startrail
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
\
For more information, visit: https://startrail.io/
\
■　Inquiry about this Press Release
\
Startbahn, PR Department
pr@startbahn.jp


画面遷移 2a-NFT-MINTを促す画面(期間中) 日本語

Startbahn to Provide Startrail API at TOYOTA GAZOO Racing's Metaverse Event. NFT Rewards Will Be Distributed to Event Visitors.

スタートバーン株式会社（本社：東京都文京区、代表取締役： 施井泰平、以下スタートバーン）は、株式会社集英社（本社：東京都千代田区、以下集英社）との対談動画を公開します。
本対談は、8月20日より集英社が開催している尾田栄一郎「ONE PIECE / UNSEEN WORLDS」展にスタートバーンがSRRプロジェクトスペースを提供したことをきっかけに実現しました。スタートバーン代表取締役の施井泰平と集英社岡本正史（ファシリテーター：スタートバーン渡辺有紗）が集英社マンガアートヘリテージの2年半の歩みを振り返りながら、NFTの市況や今後の展望に迫ります。
\
![Picture 1](//images.ctfassets.net/oj6q4dp9lpx9/1BeZpAraw4STazyKlOwSwh/1dd414c542e83b5370f1c2bb62b15b2f/Picture_1.jpg)
\
■ 対談動画リンク
\
動画のリンクはこちら：
https://vimeo.com/862245626/2530cf8bfe
\
\
■ 対談詳細
\
タイトル：「施井君、NFTってぶっちゃけどうなの？」
\
背景：
スタートバーンは、集英社がマンガアート販売の新事業である集英社マンガアートヘリテージを2021年3月にローンチして以来、スタートバーンが運営するNFT管理サービス「Startrail PORT」を提供してきました。これまでの2年半をともに歩んできた中で、この度8月20日より集英社が開催している尾田栄一郎「ONE PIECE / UNSEEN WORLDS」展にスタートバーンがSRR PROJECT SPACEを提供したことをきっかけに対談が実現。これまでの歩みを振り返りながら、NFTの市況や、今後の展望に迫ります。
\
概要：
-今、NFTってぶっちゃけどうなの？
-集英社マンガアートヘリテージの歩み
-スタートバーンの歩み
-アート、マンガについて
-今回の展示について
-SRR PROJECT SPACEについて
-11月の麻布台での集英社マンガアートヘリテージのギャラリーオープンに向けて
\
登壇者：
\
集英社 岡本正史
\
株式会社集英社 新規事業開発部 部次長。東京芸術大学美術学部卒業後、集英社に入社。女性誌〜女性誌ポータルサイトを経てマンガ制作のデジタル化に参加し集英社刊行の主要コミックスをアーカイブしデータベース運用する「Comics Digital Archives」を企画・実現。『少年ジャンプ』等マンガ誌の制作環境のデジタル化を行う。「集英社マンガアートヘリテージ」プロジェクトリーダー。
\
\
スタートバーン 施井泰平
\
現代美術家、起業家。2001年、多摩美術大学卒業後「インターネットの時代のアート」をテーマに美術制作を開始。現在世界中のNFT取引で標準化されている還元金の仕組みを2006年に日米で特許取得するなど、業界トレンドの先手を打っている。2014年、東京大学大学院在学中にスタートバーン株式会社を起業し、アート作品の信頼性担保と価値継承を支えるインフラを提供。事業の中心である「Startrail」は、イーサリアム財団から公共性を評価されグラントを受ける。スタートバーン株式会社代表取締役、株式会社アートビート代表取締役、東京大学生産技術研究所客員研究員を現任。東京藝術大学非常勤講師、経済産業省「アートと経済社会を考える研究会」委員など歴任。
\
\
スタートバーン 渡辺有紗（ファシリテーター）
1990年生まれ、岡山県出身。地元の大原美術館に幼稚園から通っているうちに気づけばアートが大好きに。早稲田大学国際教養学部（映画学ゼミ）卒。副専攻で感性文化学・美学修了。在学中1年間ニューヨーク州立大学に留学し芸術史・映画学を学ぶ。2013年三菱商事株式会社に入社、物流事業を軸にトレーディング、事業投資管理、新規事業開発などに従事。2017年には1年間ロシアでの実務研修も経験。2021年4月にスタートバーンに入社。
\
\
■ 集英社マンガアートヘリテージとは
\
「マンガを、受け継がれていくべきアートに」というヴィジョンのもと、2021年3月に集英社が立ち上げたマンガアート販売の新事業。日本が生んだ豊かな文化を後世へ伝承するべく、ブロックチェーン登録証の発行など新たなテクノロジーを導入して「マンガ」と「アート」そして「文化」をつなぐプロジェクト。これまで、尾田栄一郎、池田理代子、坂本眞一、大暮維人、久保帯人、田名網敬一（赤塚不二夫とコラボ）の作品を発表しており、11月からは初のリアル店舗となるギャラリーを麻布台ヒルズにオープンする予定。
\
\
■ 「SRR PROJECT SPACE」 について
\
【 住所 】〒155-0031 東京都世田谷区北沢2丁目22番2号・1号
【 営業時間 】 木、金、土13:00 〜 19:00　日13:00〜18:00　（月、火、水休廊）
【 運営 】スタートバーン株式会社
【 問い合わせ 】contact@startbahn.jp
\
SRR PROJECT SPACEとは、2022年5月にオープンした、東京・下北沢でスタートバーンが運営する新しいプロジェクトスペースです。小田急電鉄が開発を推進する「下北線路街」に位置しており、「SRR Project Space」は、スタートバーンのNFT「Startrail Registry Record（SRR）」と「Shimokitazawa Rail Road（SRR）」の略称が名前の由来となっています。本スペースは、技術革新とコミュニティーの関与のための空間として、持続可能な都市開発における芸術、創造性、技術の役割をさらに促進するための場です。シモキタカルチャーと海外のアートシーン及びNFTなどの技術トレンドをつなぐ架け橋として、国内外の先進的なアートプレイヤーを支援します。
\
【 公式サイト 】https://srrprojectspace.startbahn.io/
\
\
■ スタートバーン株式会社について
\
スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。アート作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
\
【 公式サイト 】https://startbahn.io/
\
\
■ Startrailについて
\
スタートバーンが構築を先導する、アートのためのブロックチェーンインフラです。作品の信頼性と真正性の担保ひいては価値継承を支えることを目指しています。 Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
\
【 公式サイト 】https://startbahn.io/startrail
\
\
■ 本プレスリリースに関するお問い合わせ先
\
スタートバーン株式会社
広報担当
pr@startbahn.jp


MG 7408

スタートバーン、株式会社集英社とのこれまでの歩みやNFTの近況を語る対談動画「施井君、NFTってぶっちゃけどうなの？」を公開。

__海外アーティストのLuke Jerramや、BONUS TRACK、北澤八幡神社などの参加が決定__
\
スタートバーン株式会社（本社：東京都文京区　代表取締役：施井泰平、以下スタートバーン）は、小田急電鉄株式会社（本社：東京都新宿区 社長：星野晃司、以下小田急電鉄）と、同社が開発を推進してきた「下北線路街」を中心に、NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。下北沢エリアの飲食店やアパレルショップ、劇場や映画館など、様々な店舗や施設を引き入れながら、アートに限らず幅広いカルチャーとクリエイティブの魅力が触れ合う機会を提供します。参加する店舗や施設、アーティストやクリエイター、展示や催し企画などを募集します。既に、Amanda Parer（アマンダ・パーラー）やLuke Jerram（ルーク・ジェラム）などの海外を拠点に活動するアーティストの参加が決定しました。
\
![下北芸術祭 OGP 0713](//images.ctfassets.net/oj6q4dp9lpx9/4cuXk7S3j6VG2UvOktB0nR/86c0bc33b568992e16cc85028e4092d6/________________OGP_0713.jpg)
\
スタートバーンは、ブロックチェーンひいてはNFTを活用して、アート作品の真正性・信頼性担保と価値継承を支えるインフラ「Startrail」を構築しています。5月28日には、小田急電鉄が開発を推進してきた「下北線路街」にて、アートスペース「SRR Project Space」を開廊し、日本と海外、アートとテクノロジーをつなぎ、新しい領域での活動を志すアートプレイヤーの活動を支えています。
\
2022年9⽉10⽇（土）〜9月25日（日）、スタートバーンは、下北線路街の周辺エリアにて、NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。「月」という共通のテーマを軸に、飲食店やアパレルショップ、劇場や映画館など、様々な店舗や施設が参加し、アートに限らず幅広いカルチャーやクリエイティブの魅力が触れ合う機会を提供します。
\
参加する店舗や施設、アーティストやクリエイター、展示や催し企画などを募集します。既に、下北線路街 空き地や北澤八幡神社などを会場として、Amanda Parer（アマンダ・パーラー）やLuke Jerram（ルーク・ジェラム）などの海外を拠点に活動するアーティスト、およびBONUS TRACKや北澤八幡神社などを含む下北線路街の周辺エリアの参加が決定しています。
\
また「ムーンアートナイト下北沢」は、NFTをはじめとした新たな動向と社会をつなぎ、また日本国外のプレイヤーを巻き込みながら、シモキタカルチャーと海外のアートシーンをつなぐ架け橋としての活動するべく、2022年以降も継続的な開催を見込んでいます。
\
__■ 「ムーンアートナイト下北沢」コンセプト__
\
下北沢は、「世界で最もクールな街」「個性的な街」として知られ、コミュニティ主体で新しい街のあり方を追求しています。そんな懐古的かつ進歩的というアンビバレントさを持つ下北沢の街を舞台に選びました。
\
本アートフェスティバルのテーマである「月」は、平安時代に和歌に詠まれるなど、古来より人々に親しまれてきた対象であると同時に、宇宙旅行や月面都市などの未来を想わせるモチーフでもあり、この多面性は下北沢の様相との近しさを感じさせます。
\
深淵な「月」の世界観との共存により、多彩な「下北沢の街」の新たな魅力を発信・発見することを目的に、アートやクリエイティブのための革新的な技術と触れ合う機会を提供します。
\
__■ NFTの活用方法__
\
「ムーンアートナイト下北沢」に参加するアーティスト、店舗や施設は、独自のデジタル作品にNFTを発行して来場者に提供できます。アーティストからは作品展示の来観証明として、店舗や施設からは来店・注文時のノベルティとして、限定エディションで提供されることを想定しています。店舗や施設によって提供されるデジタル作品の制作は、参加アーティストやクリエイターとのコラボレーションを予定しています。また「ムーンアートナイト下北沢」では、宝探しやスタンプラリーのようにNFTを楽しめる企画を予定しています。
\
__■ 参加アーティスト__
\
__Amanda Parer（アマンダ・パーラー）__
オーストラリア、タスマニアを拠点とするアーティスト。インスタレーション作品を主に制作し世界各国約300の都市で作品を展示する。日本における作品展示は本アートフェスティバルが初。
![Amanda Parer](//images.ctfassets.net/oj6q4dp9lpx9/2ERHsbZIA7qJdba4xnK82b/e4f7a785e15dd8cc227d3e3de2a6024f/Amanda_Parer.png)
\
![Intrude - Vivid Festival Sydney 2014, Photo Credit Rodney Campbell (Image 1)](//images.ctfassets.net/oj6q4dp9lpx9/5jDk42JqLbt7sMs6NROFvZ/e5c8cf6519a446dbe02c6127fc6d67ca/Intrude_-_Vivid_Festival_Sydney_2014__Photo_Credit_Rodney_Campbell__Image_1_.jpg)
*Amanda Parer ｢Intrude」*
*Photo Credit: Rodney Campbell*
\
__作品コンセプト__
1788年、白人入植者によってオーストラリアに持ち込まれて以来、ウサギはオーストラリアの繊細な生態系に大きな破壊をもたらしています。Parerは私たちが子供の頃に見たおとぎ話の牧歌的でかわいらしいウサギと、深刻な環境破壊を引きおこすウサギの相反するイメージを表現しています。作品「Intrude」はかわいらしいイメージと強い視覚的ユーモアを意図的に融合させ観客を作品の中に誘い込み、作品の根底にあるより深刻な環境メッセージを見せつけているのです。その大きさは、「部屋の中の象」、つまり、私たちが自然界に与える影響のように、大きくて目につきやすいにもかかわらず、無視され続けている問題を表しています。
\
Parer Studio公式ウェブサイト：[https://parerstudio.com/](https://parerstudio.com/)  インスタグラム：@parerstudio
\
__Luke Jerram（ルーク・ジェラム）__
彫刻、ライブ・アート、インスタレーションなど多岐にわたる表現方法で、国際的に活躍する英西部ブリストル在住のヴィジュアル・アーティスト。代表的な作品の一つに「Museum of the Moon（ミュージアム・オブ・ザ・ムーン）」が挙げられる。
\
![Luke Jerram and Museum of the Moon 2](//images.ctfassets.net/oj6q4dp9lpx9/Z4X47Y3GsrcrGuQWEhiAh/1cb576d1f3d31bf1f69e2bfafce98930/Luke_Jerram_and_Museum_of_the_Moon_2.jpg)
\
![Luke Jerram 「Museum of the Moon」](//images.ctfassets.net/oj6q4dp9lpx9/226T1cZMDiHjjy4Yi6YEZ2/e0e2f2fcd38c46327f3faaacbc0dce57/Luke_Jerram____Museum_of_the_Moon___.jpg)
*Luke Jerram 「Museum of the Moon」*
\
__作品コンセプト__
月は人類の歴史が始まって以来、いち惑星という存在であるだけでなく、宗教的象徴、タイムキーパー、カレンダー、夜間航行の補助など様々な役割を担っています。Museum of the Moonの月のバルーンは、世界各地の観客が持つ月に対する信念や理解と呼応し、新たな月の解釈やインスピレーションを与えています。
\
Luke Jerram公式ウェブサイト：[https://www.lukejerram.com/](https://www.lukejerram.com/)　インスタグラム：＠lukejerramartist
\
__■ 参加施設・店舗__
\
下北線路街 空き地　（Amanda ParerとLuke Jerramの作品展示）
SRR Project Space（スタートバーン運営アートスペース）
BONUS TRACK　（催し開催）
北澤八幡神社　（Amanda Parerの作品展示）
\
__■ 企画概要__
\
【 名称 】ムーンアートナイト下北沢
【 会期 】2022年9⽉10⽇（土）〜 9月25日（日）
【 時間 】 15:00 〜 22:00（予定）
【 会場 】 「下北線路街」を中心としたエリア（東北沢駅・下北沢駅・世田谷代田駅の周辺）
【 主催 】 小田急電鉄株式会社
【 共催・総合プロデュース 】スタートバーン株式会社 
【 共催 】 下北沢商店連合会
【 協力 】 株式会社散歩社、北澤八幡神社　
【 アートディレクション 】 村上雅士［㎡｜emuni］
【 ウェブサイト 】 [http://moonartnightfes.com/](http://moonartnightfes.com/)
\
__■ 参加募集__
\
「ムーンアートナイト下北沢」は、参加するアーティストやクリエイター、店舗や施設を募集しています。参加をご検討中の方は、お気軽にお問い合せください。主な参加方法の概要は下記のようなものが想定されますが、具体的な内容については個別にご相談させていただきます。8月15日までに参加が決定した場合には、会場マップに掲載いたします。
\
__アーティストやクリエイター__
イベントに合わせた自主企画の開催
参加店舗や施設が来場者に提供するNFT付きデジタル作品の制作コラボレーション
\
__店舗や施設__
作品の展示やワークショップ、その他イベントの実施
「月」をテーマにしたコラボレーション商品・メニューの提供
参加アーティストやクリエイターとのコラボレーションによってデジタル作品を制作し、NFTを付けて来場者へ提供
\
__パートナー企業・団体__
イベントへの協賛・協力
\
__【 応募方法 】__
下記の問い合わせフォームから応募いただけます。
[https://forms.gle/TdKD9WuzRQcZMHd18](https://forms.gle/TdKD9WuzRQcZMHd18)
\
__■ 下北線路街__
\
小田急電鉄が開発を推進してきた「下北線路街」は、小田急線の東北沢駅、下北沢駅、世田谷代田駅の3駅を地下化したことにより新たに創出された鉄道跡地約1.7kmにわたる開発エリアの名称です。2019年9月に「下北線路街」として開発コンセプト等を公表し、支援型開発というスタイルのもと、全13エリアの整備を進めてきました。先般、下北沢駅南西口の「NANSEI PLUS」の完成によって、5月28日（土）に全面開業を迎えました。下北線路街の新たなスタートを切り、小田急電鉄は、今後も地域に深く入り込み地域と歩むまちづくりを推進していきます。
\
下北線路街公式サイト： [https://senrogai.com/](https://senrogai.com/)
\
__■ スタートバーン株式会社と「Startrail（スタートレイル）」について__
\
スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
\
Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
\
スタートバーン公式サイト：[https://startbahn.io](https://startbahn.io)
\
__■ 本プレスリリースに関するお問い合わせ先__
\
スタートバーン株式会社
広報担当：水野
pr@startbahn.jp
\
本アートフェスティバルでは、会期中のメディア取材も個別でお受けいたします。
取材を希望されるメディア関係者の方は、上記連絡先までご一報ください。
\
※本ニュースリリースに記載の内容は、発表日現在のものです。最新の情報は、特設ウェブサイト（[http://moonartnightfes.com/](http://moonartnightfes.com/)）をご確認ください。


下北芸術祭 OGP 0713

スタートバーンは、小田急電鉄が開発したみんなでつくる新しい街「下北線路街」で NFTを体感できるアートフェスティバル「ムーンアートナイト下北沢」を開催します。

Startbahn,Inc. (head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter referred to as "Startbahn") is delighted to host Eiichiro Oda “ONE PIECE / UNSEEN WORLDS, an  exhibition presented by Shueisha Inc. (head office: Chiyoda-ku, Tokyo; hereinafter referred to as "Shueisha") from Sunday August 20th to Sunday September 10th, 2023 at SRR Project Space, its physical gallery space in Tokyo. For this exhibition of the renowned artist and animator Eiichiro Oda, letterpress prints previously exhibited in March 2021 will be juxtaposed with a new work unveiled for the occasion, and a video documenting the production of prints to date will also be on view. All artworks in this exhibition are registered on Startrail PORT, Startbahn’s blockchain certificate infrastructure, and will be presented in original boxes with blockchain-connected authentication certificates and NFC tag stickers. We invite visitors to come to Shimokitazawa, Tokyo, to see the true value of manga art prints that can not fully be conveyed over a screen. 
\
![OP SRR DM photo 4 logo](//images.ctfassets.net/oj6q4dp9lpx9/2Nz3cNpulKj280XaW9N39M/cb26d339f56c4df11a91390a364f5003/OP_SRR_DM_photo_4_logo.png)
© 2023, Eiichiro Oda / Shueisha Inc. All rights reserved. 
\
■ Exhibition Information
\
Title: “Eiichiro Oda "ONE PIECE / UNSEEN WORLDS""
Exhibition Dates: August 20th (Sun) - September 10th (Sun), 2023
Opening Hours: Thursday-Saturday 13:00- 19:00　Sunday  13:00-18:00　（Closed on Monday-Wednesday）
Venue: SRR Project Space（〒155-0031 Tokyo, Setagaya-ku, Kitazawa 2-22-2-1)
Organizer: Shueisha Manga-Art Heritage https://mangaart.jp/
Partner: Startbahn, Inc.
Entrance Fee: Free
Artist: Eiichiro Oda
\
\
■ Artist Profile
\
1975.01.01 ~ Born in Kumamoto Prefecture, Japan
1992: “WANTED!” awarded the 44th Tezuka Prize in Weekly Shonen Jump
1993: “Ikki Yakou” awarded the 104th Hop☆Step Prize
1997: Started “ONE PIECE” series. Published its first comic book (vol.1) in the same year
1999: “ONE PIECE” animated and broadcasted on TV
2006: Nominated in the comic section in Top 100 Media Art in Japan
2012: Held the first exhibition “ONE PIECE Exhibition”
2012: “ONE PIECE” awarded the first prize of the 41th Japan Cartoonists Association Award
2018: Awarded Prefectural Citizens' Honor in Kumamoto prefecture
\
\
■ About Shueisha Manga-Art Heritage
\
Shueisha Manga Art-Heritage is Shueisha's first global e-commerce service, launched in March 2021 with the vision of preserving rare manga prints as artworks to hand down from generation to generation. It utilizes a digital archive of original manga art prints that has been in operation since 2008. Through its archiving system, Shueisha Manga-Art Heritage gives manga art prints lasting value as "works of art".
\
Official website: https://mangaart.jp/
\
\
■ About SRR Project Space
\
Address: SRR Project Space（〒155-0031 Tokyo, Setagaya-ku, Kitazawa 2-22-2-1) 
Opening Hours: Thursday-Saturday 13:00- 19:00　Sunday  13:00-18:00　（Closed on Monday-Wednesday）
Operated by: Startbahn, Inc
Inquiry: contact@startbahn.jp
\
SRR Project Space is an exhibition space operated by Startbahn, opened in May 2022, and is located at the heart of Shimokitazawa, Tokyo. “SRR Project Space" derives its name from an abbreviation of Startbahn’s NFT "Startrail Registry Record (SRR)” and "Shimokitazawa Rail Road (SRR)", a new urban community along the railway, developed by Odakyu Electric Railways.  
\
Located on the Shimokitazawa Line Road Street, SRR Project Space is a place of exploration, learning, and development that further promotes the role of art, creativity, and technology in sustainable urban development. It also acts as a bridge between Shimokitazawa's thriving culture and the international art scene, connecting society with new technological trends such as NFTs and inviting artists from outside Japan to exhibit in Tokyo. A window to the world, SRR Project Space is a space for technological innovation and community engagement.
\
Official website: https://srrprojectspace.startbahn.io/
\
\
■ About Startbahn
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.  
\
For more information, visit: https://startbahn.io/
\
\
■ About Startrail
\
Startrail is a sustainable and scalable blockchain infrastructure, structured and operated by Startbahn, that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. 
\
For more information, visit: https://startrail.io/

OP SRR DM photo 4 logo

Startbahn’s SRR Project Space to Hold “Eiichiro Oda “ONE PIECE / UNSEEN WORLDS””, An Exhibition Presented by Shueisha Starting August 20th. Startrail PORT is Used on All Artworks.

2023年7月31日（月）14:00-15:00に、株式会社スタートバーン（本社：東京都文京区、代表取締役： 施井泰平、以下スタートバーン）は株式会社NTTデータ（本社：東京都江東区、代表取締役：佐々木裕、以下NTTデータ）とウェビナー「文化・芸術分野におけるNFTの活用と他分野への展開可能性について」を共催します。ウェビナーではスタートバーン・事業開発部の渡辺有紗とNTTデータ・デジタルアーカイブ事業部の長谷部旭陽が登壇し、ブロックチェーン・NFT技術が文化・芸術分野を始めとした様々な業種・業界において秘める可能性について解説します。
\
![NTT data x Startbahn](//images.ctfassets.net/oj6q4dp9lpx9/2JhlMNSrF5P9qEjPceWbQG/ef24a47ea3089dba0dede87395abcd84/Startbahn_logo_lock_ups__6_.png)
\
■ 「文化・芸術分野におけるNFTの活用について」詳細
\
イベント名：「文化・芸術分野におけるNFTの活用について」
共催：株式会社NTTデータ、株式会社スタートバーン
日程：2023年7月31日（月）
時間：14:00-15:00
場所：Zoomウェビナー
講師：
![Startbahn logo lock ups (7)](//images.ctfassets.net/oj6q4dp9lpx9/15Ws3rTpcVVinjJZ7GwnZi/32e4d9997f1b66d2cd07c68cbeaf766c/Startbahn_logo_lock_ups__7_.png)
\
イベント情報：
オンライン空間での経済活動が日に日に活性化していく昨今、ブロックチェーンやNFTは、既存の枠組みを刷新し、「Web3」と呼ばれる新たな世界を作っていく技術として注目されています。
文化・芸術分野においては、文化資産のデジタルデータの保全や流通、資金調達などの目的でブロックチェーンやNFT技術が活用されていますが、こうした取組は今後様々なデジタルコンテンツを扱う分野へと広がっていくと予想されています。
本ウェビナーでは、文化庁による美術品の流通促進に関する実証実験に採択されたブロックチェーンインフラ「Startrail」 を提供するスタートバーンと、デジタルアーカイブソリューション「AMLAD」とにより美術館や図書館等の文化財の保護と利活用を進めるNTTデータが、ブロックチェーン・NFT技術が様々な業種・業界において秘める可能性について解説します。
\
アジェンダ：
- 登壇者及び会社紹介
- 文化・芸術分野が抱える課題
- そのペインに対するソリューション
- 質疑応答 
\
\
■ ご登録フォーム
下記フォームより出欠のご登録をお願いいたします。
URL：https://onl.sc/fHcjxwM
スケジュールのご都合でご参加が難しい場合は、個別での説明会も実施可能ですので、その旨記載いただけますと幸いです。資料につきましては、勉強会開始前までにご登録いただきましたメールアドレス宛にお送りいたします。
ご多忙のなか大変恐縮ですが、ご参加いただけますと幸甚です。どうぞよろしくお願いいたします。
\
\
■ スタートバーン株式会社について
\
スタートバーンは世界中のアーティストそしてアートに関わる全ての人が必要とする技術を提供し、より豊かな社会の実現を目指す会社です。アート作品の信頼性や真正性の担保および価値継承を支えるブロックチェーンインフラ「Startrail」を構築しています。
\
【 公式サイト 】https://startbahn.io/
\
\
■ Startrailについて
\
スタートバーンが構築を先導する、アートのためのブロックチェーンインフラです。作品の信頼性と真正性の担保ひいては価値継承を支えることを目指しています。 Startrail上に発行されたNFTでは、NFTを発行した事業者の情報はもちろん、その後の展示や取引、修復や鑑定など、作品の価値に関わるさまざまな情報やデータを記録できます。また、作品の二次流通・利用について設定した規約がサービスを横断して引き継がれ、長期的に作品を管理することができます。ブロックチェーンの性質上、これらの情報の削除・改ざん・複製はできません。絵画や彫刻などの物理的な作品はもちろん、画像、映像、音声などのデータにもとづくデジタル作品、さらにはインスタレーションなど、さまざまな作品の形式に対応しています。
\
【 公式サイト 】https://startbahn.io/startrail


NTT data x Startbahn

スタートバーン、株式会社NTTデータとウェビナー「文化・芸術分野におけるNFTの活用と他分野への展開可能性について」を共催


Startbahn,Inc. (head office: Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter referred to as "Startbahn") will provide SRR Project Space, its physical gallery space in Tokyo, for Keiichi Tanaami x Fujio Akatsuka "Tanaami!! Akatsuka!! / Revolver" exhibition presented by Shueisha Manga-Art Heritage, a subdivision of Shueisha Inc. (head office: Chiyoda-ku, Tokyo; hereinafter referred to as "Shueisha"). Open to the public from Friday, July 21st, to Sunday, August 13th, 2023, this exhibition will present a series of original large-format print works produced in gravure printing presses. All artworks in the exhibition are registered on Startrail PORT, Startbahn’s blockchain certificate infrastructure, and will be presented in original boxes with blockchain-connected authentication certificates and attached NFC tag stickers. In addition, Revolver Drops by TANAAMI!! AKATSUKA!! special digital works on Startrail Port will be available for exhibition visitors and purchasers to collect.
\
![©Keiichi Tanaami Courtesy of NANZUKA ©Fujio Productions Ltd. / Shueisha Inc.](//images.ctfassets.net/oj6q4dp9lpx9/3MN1GWubyBVUC5QPoj6egN/67d3a299137211566a9848db2ade045b/11454-459-b7f8f577ad4b90cafa7758faf43e8ced-1000x562.webp)
©Keiichi Tanaami Courtesy of NANZUKA ©Fujio Productions Ltd. / Shueisha Inc.
\
■ Exhibition Information
\
Title: “Shueisha Manga-Art Heritage presents Keiichi Tanaami x Fujio Akatsuka "Tanaami!! Akatsuka!! / Revolver""
Artist: Keiichi Tanaami
Exhibition Dates: July 21st (Friday) - August 13th (Sunday), 2023
Opening Hours: Thursday-Saturday 13:00- 19:00　Sunday  13:00-18:00　（Closed on Monday-Wednesday）
Venue: SRR Project Space（〒155-0031 Tokyo, Setagaya-ku, Kitazawa 2-22-2-1)
Organizer: Shueisha Manga-Art Heritage https://mangaart.jp/
Partners: NANZUKA, Fujio・Productions, Startbahn, Inc.
Entrance Fee: Free
\
\
■ Artist Biography
\
Keiichi Tanaami (b. 1936, Tokyo) is one of the leading pop artists of postwar Japan, and has been active as multi-genre artist since the 1960s as a graphic designer, illustrator, video artist and fine artist.
\
Tanaami is an multidisciplinary artist whose creative activities are not confined to a single medium or genre, but actively crosses boundaries from animated works to silk screens, cartoon illustrations, collages, experimental films, paintings, and three-dimensional works. He graduated from Musashino Art University and was awarded a special prize by the Japan Advertising Artists Club. In the 1960s, Tanaami was first introduced to American counterculture and pop art. Inspired by his encounter with Andy Warhol, he has continued to experiment with major themes facing contemporary art, such as the intersection of art and design, art and commerce, art and the public, and beauty of daily life, all while using the design methodology of "editing". Through more than half a century of creative activity, Tanaami has earned an international reputation as one of the pioneers of Pop Art in postwar Japan. 
\
Recent major exhibitions of Tanaami's include "Mirror Reflecting the World" (2020, Nanzuka Underground, Tokyo, Japan), the solo exhibition "TOKYO POP UNDERGROUND" (2019, Jeffrey Deitch, NY), "Keiichi Tanaami" (2019, Kunstmuseum Luzern, Lucerne, Switzerland), "The World Goes Pop" (2015, Tate Modern, London, UK), and "International Pop" (2015, Walker Art Center, Minneapolis, MN). His works are in the permanent collections of MoMA (New York), Walker Art Center (Minneapolis), Art Institute of Chicago, M+ (Hong Kong), National Portrait Gallery (Smithsonian Institution, Washington), Hamburger Bahnhof Museum of Modern Art (Berlin), amongst others. 
\
\
■ About Shueisha Manga-Art Heritage
\
Shueisha Manga Art-Heritage is Shueisha's first global e-commerce service, launched in March 2021 with the vision of preserving rare manga prints as artworks to hand down from generation to generation. It utilizes a digital archive of original manga art prints that has been in operation since 2008. Through its archiving system, Shueisha Manga-Art Heritage gives manga art prints lasting value as "works of art".
\
Official website: https://mangaart.jp/
\
\
■ About SRR Project Space
\
Address: SRR Project Space（〒155-0031 Tokyo, Setagaya-ku, Kitazawa 2-22-2-1) 
Opening Hours: Thursday-Saturday 13:00- 19:00　Sunday  13:00-18:00　（Closed on Monday-Wednesday）
Operated by: Startbahn, Inc
Inquiry: contact@startbahn.jp
\
SRR Project Space is an exhibition space operated by Startbahn, opened in May 2022, and is located at the heart of Shimokitazawa, Tokyo. “SRR Project Space" derives its name from an abbreviation of Startbahn’s NFT "Startrail Registry Record (SRR)” and "Shimokitazawa Rail Road (SRR)", a new urban community part of NANSEI PLUS, developed by Odakyu Electric Railways.  
\
Located on the Shimokitazawa Line Road Street, SRR Project Space is a place of exploration, learning, and development that further promotes the role of art, creativity, and technology in sustainable urban development. It also acts as a bridge between Shimokitazawa's thriving culture and the international art scene, connecting society with new technological trends such as NFTs and inviting artists from outside Japan to exhibit in Tokyo. A window to the world, SRR Project Space is a space for technological innovation and community engagement.
\
Official website: https://srrprojectspace.startbahn.io/
\
\
■ About Startbahn
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.  
\
For more information, visit: https://startbahn.io/
\
\
■ About Startrail
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.  
\
For more information, visit: https://startrail.io/

Startbahn’s SRR Project Space to Hold “Shueisha Manga-Art Heritage Presents Keiichi Tanaami x Fujio Akatsuka "Tanaami!! Akatsuka!! / Revolver”” Exhibition from July 21st.

Startrail, the blockchain infrastructure operated by Startbahn Inc. (headquartered in Bunkyo-ku, Tokyo; CEO: Taihei Shii; hereinafter referred to as "Startbahn") was deployed in a POC as part of the governmental project to promote standardized collection management. 
\
![STB Visual 1-2](//images.ctfassets.net/oj6q4dp9lpx9/5zLQ5ODwi8iWTon659SYT5/3e87d9c9a22bf2402055126257187d58/STB_Visual_1-2.png)
\
【Background of the POC】
\
The Agency for Cultural Affairs initiated the project for standardized collection management as part of its digital transformation initiative in FY 2022. The project’s overarching aim is to activate the domestic art sector through improving the market infrastructure. 
\
Startrail, a blockchain infrastructure centered on reliability, authenticity, and traceability of artworks, was used in the POC at Sompo Museum as part of the project. The project introduces a new, technological method for artwork management, which has traditionally been an analog endeavor at galleries, museums, and other cultural institutions throughout Japan. There have been challenges in preventing the loss of valuable cultural assets resulting from their transfer between cultural institutions. By using blockchain, a distributed ledger without reliance on a specific institution, information about artworks can be exchanged in a standardized format irrespective of whether they are held by those in the public or private sectors.  To mark the beginning of the initiative, artworks from Sompo Museum in Tokyo, Japan, were registered on to Startrail. 
\
【Details of the POC and Startrail value proposition】
\
Five artworks from the collection of SOMPO Museum were registered on Startrail.  NFC tags provided by Startbahn were attached to each of the artworks. Artworks were then loaned to other museums to examine Startrail’s effectiveness for provenance and traceability management. Previously, data sets managed within the museum differed from those shared to external parties - Startrail introduced a unified information management system that supports higher valuation through enriched provenance records. 
\
【Comments from Keiko Nakajima, Senior Curator, SOMPO Museum】
\
In lending artworks to several exhibitions, I assisted in creating accounts, registering works, and attaching and reading tags. As a result, I saw great potential in the Startrail technology - the ease of reading tags with a smartphone and the permanence of the information recorded in tags – information that cannot be overwritten once they have been registered. 
\
The integration of Startrail to other existing softwares for collection management is also notable as eliminating required workload can support wider adoption of the technology. 
I hope that Startbahn will continue to customize and enhance Startrail to support our mission to safeguard a wide variety of cultural assets for posterity, and that it will become the standard of choice both domestically and internationally.
\
【Comments from Hiroshi Itakura, Director, Cultural Economy and International Affairs Division, Agency for Cultural Affairs】
\
Digital transformation in Arts and Culture was emphasized by the Cultural Economy Sub-Committee in its report published in March 2022. Recommendations made in the report included the utilization of blockchain technology for supporting the enrichment of provenance records, setting the stage for this project. 
\
We are delighted for the opportunity to undertake the POC, with the support and cooperation of key stakeholders. Through the POC, we have gained a deeper understanding of the technological potentials for ensuring traceability and supporting collaborative initiatives between cultural institutions. The Agency for Cultural Affairs will continue to make efforts in
implementing necessary measures to vitalize the Japanese Cultural sector. 
\
■What is "Startrail"?
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
\
https://startbahn.io/startrail
\
![STB Visual 2-1](//images.ctfassets.net/oj6q4dp9lpx9/6KPivHujXPXvXnaEwXOCgT/c28f580beb5fa2954e97fa1e7618ac8e/STB_Visual_2-1.png)
\
■ Startbahn Inc.
Startbahn is a leading Japanese art tech with a vision to enrich the society - by providing the technology for artists and those involved in the cultural and creative sectors around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works to digital works based on data. 
\
To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool where recorded information cannot be deleted, tampered with, or duplicated.  
\
https://startbahn.jp/
\
■ Contact Information
We have a consultation service for cultural facilities and government agencies with similar concerns. Please contact us at the e-mail address below.
\
Startbahn.Inc Business Development Dept.：biz@startbahn.jp
\
■ Inquiry about this Press Release
Startbahn. Inc PR dept.
pr@startbahn.jp


STB Visual 1-2

Agency for Cultural Affairs deploys Startrail for the standardization of information management at cultural institutions. 

Startbahn, Inc. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Taihei Shii, hereinafter Startbahn) is pleased to announce the opening of “Gravitation” from May 26 to June 24, 2023 at SRR Project Space, Shimokitazawa, Tokyo.  Jukan Tateisi, Shōei Matsuda, and Takeshi Yasura are three leading next-generation Japanese contemporary artists. “Gravitation” marks the first time they collaborate on a joint NFT project, minted on Startrail, Startbahn’s own blockchain infrastructure. 
\
\
![Gravitation keyvisual wide](//images.ctfassets.net/oj6q4dp9lpx9/5OJ7HAaQEac9ZghlM3GNR/0b67f6f993667aefcd9aa76469f6f6cf/Gravitation_keyvisual_wide.png)
\
\
Starting on May 26th, 2023, SRR Project Space will hold “Gravitation”, a special exhibition presenting a new joint installation by artists Jukan Tateisi, Shōei Matsuda, and Takeshi Yasura. Dealing with the theme of gravity, the exhibition will present both physical and digital works that explore the laws of physics and the nuances of gravitational forces. 
\
“Gravitation” is a remark on our post-pandemic world, in which physical and digital realities are intertwined under a new gravitational pull. With the introduction of digital tools accelerating, amplifying, and flattening physical reality, this exhibition goes back to the universal law of gravity to analyze the new force pulling physical reality to the screen. 
\
The three artists were previously based outside of Japan. Tateisi lived in London, where he completed his MA at the Royal College of Art, while Matsuda pursued his performance and internet-based art practice in Berlin, and Yasura completed his MFA at the École Nationale Supérieure des Beaux-Arts in Paris. They met after their respective return to Japan following the pandemic. 
\
“Gravitation” is unlike a traditional group exhibition, in which each artist presents their individual works under a common curatorial theme. Rather, the exhibition introduces a new collaborative installation, conceptualized and co-produced by the artists together.  
\
Video works will be presented at SRR Project Space’s window gallery, while an installation with physical works will be on view inside the adjacent main gallery.
\
![Jukan Tateisi, Shoei Matsuda, Takeshi Yasura, Gravitation, 2023. Still, single-channel video. Image courtesy of the artists](//images.ctfassets.net/oj6q4dp9lpx9/sY78eKq2MjwXoJkNdmmTZ/d4b191a9d63d13dc4e4e79ffbb24b053/Jukan_Tateisi__Shoei_Matsuda__Takeshi_Yasura__Gravitation__2023._Still__single-channel_video._Image_courtesy_of_the_artists.jpeg)
\
Jukan Tateisi, Shōei Matsuda, Takeshi Yasura, Gravitation, 2023. Still, single-channel video. Image courtesy of the artists.
\
\
■ Exhibition Outline 
\
[Title] Gravitation
[Artists] Jukan Tateisi, Shōei Matsuda, and Takeshi Yasura
[Dates] May 26 - June 24, 2023
[Venue] SRR Project Space
[Address] 2-22-2-1 Kitazawa, Setagaya-ku, Tokyo 155-0031
1min walk from Shimokitazawa Station, Odakyu Line, Southwest Exit
2min walk from Shimokitazawa Station, Inokashira Line, West Exit
[Opening hours] Open Saturdays and Sundays only, 13:00 - 19:00
*May 27 - 28 (Sat, Sun): 11:00 - 18:00
[Admission Fee] Free
\
[Instagram Handles]
Artists: @JukanTateisi @ShoeiMatsuda @Takeshi_Yasura 
Venue: @SRRProjectSpace 
Organized by: @Startbahn 
\
[Graphic design] Utanosuke Izumiyama
\
[Press and General Inquiries] 
Sophie Mayuko Arni, PR and CEO’s Office, Startbahn Inc.
sophie@startbahn.jp 
\
\
Notes to editors
\
■ Artists’ Biographies (in alphabetical order)
\
Jukan Tateisi (b. 1986, Chicago)
Jukan Tateisi is a visual and sound artist based in London, Tokyo, and Nagano. His practice synthesizes dichotomic boundaries between virtual and real, natural and artificial, production and management, with installations using artificial intelligence, stereophonic sound, video, performance, and the development of food products. Tateisi has also launched art spaces throughout Japan. He is the co-founder of The 5th Floor, a contemporary art venue in Tokyo, as well as TOH and TŌGE Projects, developing food, education, and housing projects based on the concept of a new metabolism of people, nature, and artifacts.
\
His previous exhibitions include “To The Fog” (KITTE, 2021), “The drowned world anchor“ (SPIRAL HALL, 2019), “Le Jardin Convivial” (Kyoto Botanical Gardens, 2019), “Allscape in a Hall” (Artists’ Fair Kyoto, 2020), for exhibitions, and “Re: Incarnation” (PERROTIN, 2021), “Kotobaodoru” (NHK, 2019), “Voyage in Sound” (AirBnB, 2017). 
\
He graduated with a Master of Arts from the Royal College of Art (UK) in 2020, with a Distinction for his thesis: “It can sing; it can compose; it can shoot”. He was also selected as part of  “New Contemporaries 2021” and was awarded the Set Design of the Year “FRAME AWARD 2021” (with ULTRA STUDIO).
\
Shōei Matsuda (b.1986, Japan)
Shōei Matsuda began his career in social media in 2010, garnering attention as an anonymous artist who has a significant impact on the masses and society. His events, instructions, and performances, which he creates collaboratively with people, are highly regarded as a practice that questions the subjectivity and authorship of the post-social media era and creates new communities by directly intervening in cities and society. 
\
Since 2020, he has started using his real name and has been attempting to update people's perceptions through conceptual and poetic practices on celebrities, economies, and landscapes in the network era, utilizing various media such as installations, sculptures, prints, and videos. ​ 
\
Some of his notable solo exhibitions include "The Store" at Shibuya PARCO, Tokyo, "Extreme Conceptual" at Eukaryote, Tokyo, and "Magic Number" at TOH, Tokyo. Shōei has also participated in group exhibitions such as "It knows: When Forms Become Mind" at the 21st Century Museum of Contemporary Art in Kanazawa, Ishikawa, and "ATAMI ART GRANT" at Hotel ACAO in Shizuoka. 
\
In 2016, Shōei received the Prix Ars Electronica Awards of Distinction and was selected for the ISEA Hong Kong. He has also published works such as "A Field Guide to the Snowden Files" in Germany and "Cyberarts 2016" in Austria. Shōei's work explores a wide range of themes and mediums, from contemporary art to technology and media. His work has been exhibited both in Japan and internationally, including in Austria, Germany, Hong Kong, and the Czech Republic.
\
Takeshi Yasura  
Takeshi Yasura is a visual and sound artist based in France and in Japan. His artistic practice derives from the perception of technology, living and non-living things, and human beings on a horizontal rather than vertical axis, acknowledging existence as existence.
\
His exhibitions include “Material Differentiation” (N&A Art Site, Japan 2022), “We didnʼt know they stacked shit that high” (Gallery TOH, Japan 2022), “Ghostliness” (STUDIO Ghost, Japan 2022), “Le 65e Salon de Montrouge” (Paris, France 2021), “AAIC2020” (Museum of Fine Arts, Japan, 2020), “Jeune Création 69” (Fondation Fiminco, Romainville, France 2019), “Espace de Réflexion” (SPIRAL, Japan 2019).
\
Yasura graduated from Tokyo University of the Arts in 2018 with a Master of Fine Arts in Sculpture, and an additional Master of Fine Arts from the École Nationale Supérieure des Beaux-Arts in 2020.
\
■  About SRR Project Space 
\
SRR Project Space is an exhibition space operated by Startbahn, opened in May 2022, and is located at the heart of Shimokitazawa, Tokyo. “SRR Project Space" derives its name from an abbreviation of Startbahn’s NFT "Startrail Registry Record (SRR)” and "Shimokitazawa Rail Road (SRR)", a new urban community part of NANSEI PLUS, developed by Odakyu Electric Railways.
\
Located on the Shimokitazawa Line Road Street, SRR Project Space is a place of exploration, learning, and development that further promotes the role of art, creativity, and technology in sustainable urban development. It also acts as a bridge between Shimokitazawa's thriving culture and the international art scene, connecting society with new technological trends such as NFTs and inviting artists from outside Japan to exhibit in Tokyo. A window to the world, SRR Project Space is a space for technological innovation and community engagement.
\
Instagram: @SRRProjectSpace 
\
\
■  About Startbahn 
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed
by artists and all those involved in the art industry. Startbahn operates Startrail, a sustainable and scalable
blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
\
For more information, visit: https://startbahn.io/
\
\
■  About Startrail 
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and
traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works
based on data such as images, video, and audio. Providing seamless management of terms & conditions for
secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the
nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy
access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for
physical objects. Startrail is currently in use by major galleries, e-commerce platforms, art fairs, collectors, artists,
and foundations.
\
For more information, visit: https://startrail.io/ 

Gravitation keyvisual wide

Startbahn Presents "Gravitation", an NFT Exhibition by Jukan Tateisi, Shōei Matsuda, and Takeshi Yasura at SRR Project Space on May 26th, Exploring the Universal Value of Gravity

Startbahn Inc. will provide Startrail PORT for  "纐纈織胡蝶花錦 (Kokechiori Kocho Hananishiki)", a round belt of Tatsumura Nishiki Obi, which will be sold on "Takashimaya online store", the e-commerce website of Takashimaya Co. Ltd. Tatsumura Nishiki Obi stands as Japan’s most luxurious round Obi brand, created by Ryumura Heizo and Takashimaya.
\
![纐纈織胡蝶花錦](//images.ctfassets.net/oj6q4dp9lpx9/31irIDQspBr9EuGk6Nl3ul/b071a95bee7d5fe23a5bfe14e17322ba/__T__u______A__b__v_60E9438.jpeg)
\
■ About Tatsumura Nishiki Belt 
\
Since the first exhibition of Nishiki Obi in 1927, Heizo Tatsumura and Takashimaya have been working together to create Takashimaya's original obi, a brand that aims to be the pinnacle of art textiles. Heizo Tatsumura I, who founded his textile business in 1894, pursued two worlds: "creation by adding originality and ingenuity to weaving techniques" and "restoration by thoroughly studying ancient textiles.” Heizo I's textiles are said to have been described by Ryunosuke Akutagawa, the famous literary giant, as "a fearful artistic perfection.”
\
Today, Heizo Tatsumura IV directs the production of obis that respond to the beauty of the time period, while carefully carrying on the spirit and techniques of the first Heizo Tatsumura designs. Tatsumura Nishiki Obi are woven at the exclusive factory of Tatsumura Bijutsu Orimono Co., and are hand-woven one by one as "honbukuro obi" (a tubular fabric with an integrated outer and inner lining), which is extremely rare today. One of the characteristics of Nishiki Obi is the structure and color scheme that express carefully considered composition and design. This is the foundation for creating textiles with a variety of expressions: sometimes as textiles with impressive vivid colors, sometimes as textiles with a sense of depth as if one were looking at a three-dimensional object, and sometimes as textiles with an appealing, well-honed simplicity.
\
[Official website] https://www.tatsumura.co.jp/products/obi/    
[Online store page]https://www.takashimaya.co.jp/shopping/product.html?p_cd=0002157597&sub_cd=001
\
\
■ About Startbahn
\
Startbahn is a leading Japanese art tech company aiming to enrich society by providing the technology needed by artists and all those involved in the art and cultural industries. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of works.
\
For more information, visit: https://startbahn.io/
\
\
■ About Startrail
\
Startrail is a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks—from physical works such as paintings, sculptures, and installations, to digital works based on data such as images, video, and audio. Providing seamless management of terms & conditions for secondary distribution and other permissions, Startrail can serve as a collection management tool, and due to the nature of blockchain, recorded information cannot be deleted, tampered with, or duplicated. To ensure easy access to Startrail, Startbahn provides a suite of products, including a web application, APIs, and NFC tags for physical objects. Startrail is currently used by major galleries, e-commerce platforms, art fairs, collectors, artists, and foundations.
\
For more information, visit: https://startrail.io/
\
\
■ About Startrail PORT
\
Startrail PORT is designed to simplify the use of Startrail with a web app, APIs, and NFC tags. Art businesses, entertainment, brands, platforms, and other content owners use Startrail to issue and transfer NFTs, allowing owners to access their tokenized collections securely with information recorded on our reliable blockchain infrastructure.
\
For more information, visit: https://startbahn.io/startrail-port
\
\
■ Press Inquiries
\
Startbahn, Inc.
PR Department
pr@startbahn.jp

纐纈織胡蝶花錦

Startbahn To Provide Startrail PORT For Takashimaya Co. Ltd’s E-Commerce Startrail PORT will be used for "纐纈織胡蝶花錦 (Kokechiori Kocho Hananishiki)," a round obi by luxury kimono obi brand  Tatsumura Nishiki Obi.

News